introduction to AWS and why it makes sense to CIOs/CFOs

1. Sachin Dole

2.  Web software engineer
 Love consumer websites
 Belief: people first, software second
 Java on top, in the middle, at the bottom
 Soccer coach for kids
 sdole@genvega.com, @sdoledotcom

3.  “What do you want from me?” – Pink Floyd
 Live in clouds?
 Are you AWSome?
 You shall ask! I will try to give!

4.  Basic intro to what cloud is
 AWS console demo
 Overview of facebook and google consoles
 Why businesses might like cloud

5. Source: Venturebeat.com

6. IAAS PAAS SAAS

9.  AMI
 Instance
 Ephemeral, EBS (IOPS)
 IAM (keypairs)
 S3, Glacier
 RDS
 AutoScale

11.  Start a new linux instance
◦ Capacity options
◦ EBS, Ephemeral
◦ Keypairs, security groups
◦ IOPS
◦ Start, stop, terminate behavior
◦ Volumes, snapshots and AMIs
◦ Convert AMZ key to putty keys
◦ Connect to instance with putty

12.  Route 53 setup
 S3 buckets
 Run through RDS setup
 SES setup
 Show pricing
◦ EC2
◦ S3
◦ RDS
◦ Calculator
◦ Usage reports

13. Web, region 1
Web, region 2
Services, region 1
Services, region 1
CDN
CDN
DNS
Firewall
Caching
Image store
Long term store
Failover
Failover
Failover
Failover
Database
Replication
eMail

14. Linux,
Windows
EC2
EC2, Cloud
formation
MapReduce
Cloudfront
Cloudfront
Route 53
Security groups
Elasticache
S3
Glacier
EC2
EC2
EC2
EC2
RDS
RDS
SES, SNS

15.  EC2 Range: $ 0.06 to $ 8.35 /h
 Types: by OS, by onDem/Res/Spot
 Data transfer
 Storage: EBS, IOPS, S3, Glacier
 Monitoring
 Services
 http://calculator.s3.amazonaws.com/calc5.ht
ml

16.  CLI reference (click)
 UI equivalents (show in console)
 JAVA API

17. InputStream creds =
getResourceAsStream("/cred.properties");
PropertiesCredentials creds =
new PropertiesCredentials(creds);
AmazonS3Client s3Client =
new AmazonS3Client(creds);
PutObjectRequest putter =
new PutObjectRequest(…);
GetObjectRequest getter =
new GetObjectRequest(…);

18.  Google API console
https://cloud.google.com/console#/project
 Facebook
https://developers.facebook.com/apps

19. Why businesses, CIOs &
managers might like AWS (or
any cloud)

20. Because, it’s cost structure
and characteristics are better
for financing

21.  Definitions
◦ Op-ex : Tax deductible in current year.
◦ Cap-ex : Amortized over 5+ years

22.  Examples
 Lockheed Martin: cap-ex intensive
 Ford motors: cap-ex heavy
 Accenture, Deloitte: Minimal cap-ex
 UPS, Fedex: Low cap-ex

24. Initial cap-ex

25. Revenue

26. Loss
Income

27. Variation
in Reality

28. Investment
Possible
nightmare!

29.  What if my revenue does not materialize
 What if my capital acquisition was not right
 What if there are large failures of equipment
 What if my planning/strategy was not right
 What if markets move faster than I
 I really want my plan to play out
 My equipment has no present value (mtm)
 I need to keep staff that knows my equipment

30. Income
Investment

31. Worst
case!

32. Income
Investment

33.  Low start up investment
 No equipment to be bought, no staff
 No sunk costs (commitments)
 Plans and strategy can change without $$$
 Can respond to market changes without $$$
 Costs follow revenue vs leading

34. Regulatory, customer, security
requirements…
Need to be nimble, control
costs…

35. IAAS PAAS SAAS
Everything I do
is bespoke
I use only third
party software

37.  http://venturebeat.com/2011/11/14/cloud-iaas-paas-saas/
 http://aws.amazon.com/documentation/
 http://docs.aws.amazon.com/AWSEC2/latest/UserGuide/putty.html
 http://aws.amazon.com/sdkforjava/
 http://calculator.s3.amazonaws.com/calc5.html

38. Thank you