1. N
U
X
E
MBA2B
Olivia Boutault
Duangnet Taweechurn

2. Target audiences
• Program directly targeting existing NUXE
customers
– Loyalty customers
– People with some brand awareness/ have
purchased at least 1 NUXE product
• Program indirectly targeting new customers
via existing customers

3. Compatible platforms we use

4. Offer
• First step: People have already purchased a NUXE
and registered for NUXE membership,
• Check NUXE on facebook and click like
• When you are near a NUXE spa; for example in
Paris; and checked-in on facebook, you get
instant notification
• You get a message to visit NUXE spa and will
receive a present such as 1 cream or spa’s
discount if you purchase a spa treatment
• You get a better gift if you bring friends

5. Reason for this offer
• So far the best-selling item from NUXE is their
essential oil. However NUXE has many other
products and spas. The goal of the offer is to
make the NUXE spas more known, to the
existing NUXE customers first, and then
spreading the word to new customers

6. How would you 'localize' the offer for
the target audience
• Customers check–in on their social network
platform’s
GPS
for
example
Facebook, twitter, foursquare, google map

7. Local users to share the offer - spread the word
Incentive + technically
• Like on NUXE’s facebook page then share
offers’ notification on their social network
page
• Check-in at NUXE spa during the treatment
• Put some comments on NUXE’s facebook’s
page after the service then get 10% discount
coupon for next service or on NUXE’s products

8. Infographic
SOcial
LOcal
MObile
 Incentive to go to the  Offer
received only  Offers and notifications
NUXE spa with friends
when you are near a
received on your mobile at
 Share your experience on
NUXE spa  surprise
anytime
social platforms, discuss
effect to the customer  Use of social platforms
with your network
who doesn’t expect to get
from the phone to get
 Be a trendsetter and show
the offer
extra discounts  no need
your friends the way to  Interaction in your local
to print or plan, extra
NUXE
environment
discounts come to you and
 Personalized
service
not the other way around.
given
to
customers
depending on where
there are  narrowing of
marketing