1. SoLoMo promotion
Six Senses Spa
Rue De Castiglione, Paris - France
Safiyatou ABDOULAYE
Development
Sirinapa KHEMASIRI
IEMI-CMH
Pornsinee SIVAVETPIKUL
Course: Hotel Digital Business
Class: MBA2B Year:2013/2014

2. “New year New Senses”
Goal:
The New Year New Senses campaign is designed to enhance
the brand awareness of Six Senses Spa in Paris which is the
ones of the best spa brands in the world. Plus, it will help
boost sales of packages and products.
Activity:
The spa’s customers can have extra bonus points by checkingin and tag their friends.
New visitors can have welcome bonus from their first check-in.
Referral friends can get extra bonus for their check-in.

3. So Lo Mo : definition
SOcial: Social all the customers can participate this promotion on the social
networks by check-in and tag their friends. both of them will get advantage
from our spa.
LOcal: Geolocalisation of the Spa which is located at Rue De Castiglione,
Paris
MObile: Facebook check-in, Foursquare and other localization applications

4. Target Audience
- the person who use social networks
regularly or daily
- salary more than 2000€
- business women, celebrities, office
women.
- women aged between 25-50 years who love to
take care of themselves or in need of luxury
relaxation

5. How we plan to localise the offer to
the target audience
- Foursquare: When users check in to sites like
Notre Dame Paris, Avenue des Champs
Elysées and Le Louvre, a tips from best
moments at Six Senses Spa comes.This will
help us to reach large audience since these
sites have many check ins.
They can also get a pop up message like “Here
is one of the best luxury Spa in the world.
Check in and get welcome bonus points”
- Facebook check in: The spa’s customers can
have extra bonus points by checking-in and
tag their friends

6. OFFER
What is the offer?
for our regular customers, our spa will offer the point to the customers to accumulate every time
that they check-In and tag their friends on social media.
for new customers, they can get extra point from their first check in. The more they tag their friends
the more their get the point.
After they accumulate certain point, the customers will get discount from our spa service or our spa
product.
Why we select this offer?
Six sences spa is a luxury spa which select all the best to our customers. Our product is really
natural. Our spa prefer to give them a point to accumulate because this is the best way to
increase a brand awareness.

7. How the user will share the offer
Foursquare: When users check in on the
site of Six Sense Spa, they will get
welcome bonus with a confirmed visit. It
can be a guest number on his loyalty
card.
Facebook: Share your visit with your
friends and get extra points on your
loyalty program.

8. INFOGRAPHIC