1. MARY BETH MERRIN, PH.D
mbmerrin@dmrdc.com
Web Site: www.dmrdc.com
http://www.linkedin.com/in/mbmdmr
Land: 202-364-4966 Mobile: 202-255-3070
>> Career Profile
Marketing Research, Marketing
and Communications With
Measurable Results
Excels at moving organizations from hospitality
to healthcare and IT to a number one position
across various performance metrics, including
membership, customer satisfaction, target
market awareness, e-commerce and website
sales closure rates, revenues, return on
investment, profit margins and market share.
•EXAMPLE RESULTS
Client & Employer Examples
• Choice Hotels: Initiatives led Choice to #1 (Employers = Marriott & Choice Hotels)
position in website conversion rates.
• DirecTV: Moved company to 17% increase AWARDS
in sales closure rates and #1position in market
share. Phi Beta Kappa, Magna Cum Laude
Service Business of the Year Award,
• Marriott: Efforts driving customer HR Leadership Washington Ethics Award
satisfaction led to system-wide revenue
increases of 8% in one year.
• European American Business Council
(EABC): Results generated a 17% increase in
revenues and a 35% increase in member
satisfaction for this muti-national association.
•Compucare/Quadramed: Discoveries led to “With Mary Beth, the strategy is grounded
doubling target market awareness levels and in fact-based research and boardroom
substantially improved return on investment. ready in content, insight and clarity. Her
• Blood Centers of America - BCA: Results work and leadership led to a 20% increase
led to substantial increases in effectiveness in lead generation and a 17% lift in sales
and investment return on communications for closure rates. Within a year, we were
motivating individuals to give blood and HR Number One in market share.”
performance standards and procedures as DirecTV- Digital One
well.
