This is a video that was made from a webinar I did for Living in a connected world: Who owns my data, and why should I care? that was held by Nedbank, JCSE and EE Business Intelligence. My focus was on what ownership means.

1. Who owns your
data and why
should you care
Dr Derek W. Keats
derek@onoconnect.com

2. 2 ono//
Who am I?
Professor in Biology (15 years)
University management (IT 10 years)
Consulting and working with
FinTech startups (9 years)
Current business
ono//connect
5
Unified payment for small merchants
We are not merchant facing

3. 3 ono//
Your data – where is it created?
Social media
Banking Air travel
Google maps
Watching Netflix
Health care

4. 4 ono//
Your data – where is it created?
Social media
Banking Air travel
Google maps
Watching Netflix
Health care
Everything you do that
involves any kind of
computing device with an
Internet connection creates
data from you and what you
do

5. 5 ono//
What does ownership mean?
Holding exclusive rights and
control over an asset, object,
land, real estate, or
expressions of an idea
The asset is usually referred
to as property
Ownership is expressed in
terms of the rights of the
owner with respect to the
property
Ownership is a human
construct

6. 6 ono//
Copyright as an example
Ownership is usually expressed in terms of
multiple rights
Rights in copyright
include:
protection under law
control of the
conditions of use
produce copies
and sell them
import/export of
the work
create derivative
works
performance or display
transmit by
electronic means
sell or cede some or
all rights to others
attribution
Geographical variation

7. 7 ono//
Ownership may have limitations and moral responsibilities
Land ownership may have restrictions
on ownership to allow free passage
Copyright may be limited by a
doctrine fair use
Ownership may be appropriated
for the public good
Copyright may expire after
a set period

8. 8 ono//
The physical and digital worlds are different
Two types of entities
Non-rivalrous entities – can
be in more than one place at
the same time, typically digital
in format
Rivalrous entities – cannot
be in two places at once
DATA
UNFAMILIAR
FAMILIAR

9. 9 ono//
What does ownership mean in relation to your data?
Ownership
Data is intrinsically a non-rivalrous entity
Ownership is only meaningful where it
is defined in law and the law is enforced
Until recently, this question would have
been difficult to answer
Data privacy and data protection
legislation
Rights that partially define ownership

10. 10 ono//
The tricky challenge of balance
Privacy
Functionality
Convenience
How much
do we give
For how
much gain
Street address
Being able to
do banking
Phone number
Chat with friends
Email address
Social network

11. 11 ono//
Data privacy and data protection legislation
GDPR – General Data
Protection Regulation
(Europe)
POPIA – Protection of
Personal Information
Act (South Africa)
P
O P
I
A

12. 12 ono//
The key role players
Data
subject
Data
controller
Data
processor
Data
processor
Data
processor
Your rights
with
respect
to
a given
data controller
POPIA:
Responsible
party
POPIA:
Operator

13. 13 ono//
What are the ‘ownership’ rights that you are granted?
Right to
data
portability
Right
to be
forgotten
Right to
object
Right to
object to
automated
processing
Right to
withdraw
consent
Right to
access
Right to
rectification
Right to
information
POPIA: Includes all
juristic persons

14. 14 ono//
Why should you care?
Data
subject
Data
controller
Your data may end up in the wrong hands.
Is your personally identifiable information
secure in the hands of the data controller?
What can be the result?
SPAM SCAM
PHISHING
MARKETING
IDENTITY THEFT
REPUTATION
It is the law and you are required to
protect personally identifiable information
You must keep it secure at all times
You must comply with data privacy and
protection regulations including data
subject rights
In most jurisdictions the fines for non-
compliance are massive

15. 15 ono//
Friction in moving data around
An Other
bank!
Yetan Other
bank!
Difficulty is largely
due to amount of data
1987 2021
Data friction and customer
retention

16. 16 ono//
Open Banking
The use of open APIs that enable
third-party developers to build
applications and services
Increased portability of data
between different banks and other
financial service providers
Early days, the security implications
of open banking are not well
understood
Potenital for misuse, and creating
new ways to hook consumers into
relationships

17. 17 ono//
What can data controllers do with your data?
Gather only for the purpose of
the business process to which
you are participating
Gather only the data that is
needed for the specific purpose
Easy to say, not so easy for
consumers to understand
The challenge of consent

18. 18 ono//
With ownership comes responsibility (to yourself)
You cannot just outsource the
care of your data to someone else
Exercise your right to be
forgotten
When you sign up for something,
whether online or on paper, make
sure you are aware of what data is
collected, what the purpose is and
what you allow the data controller
to do with it
If you do not agree with a use,
either opt out of the option, or opt
out of the service altogether
Practice good security hygiene
Keep systems updated
Use secure passwords and
multi-factor authentication
Follow good security
behaviours
Strike the right balance for you

19. 19 ono//
The danger of confirmation bias reinforcement
Your data being used to increasingly
provide information to confirm and
reinforce your biases and irrational
beliefs
reinforce

20. Helping you enable
your customers
to thrive
THANK
YOU
Everything you do in a digital
environment creates data about
you. You have a role to play in
ensuring your rights are
protected.