The First Date by Daniel Johnson (Inspired By True Events)
Eval Q2 presentation
1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?
2. RESEARCH INTO CROSS MEDIA
PROMOTIONAL PACKAGES
During the early research stages of this project, one
element I researched was how a specific example had
consistent features across different media products. The
example I looked at was that of Coldplay, following the
release of the fourth single from their recent album,
entitled ‘A Head Full of Dreams’.
In addition to the research into Coldplay’s cross media
promotional campaign, throughout this project I have
referred to more genre-specific products, namely those
from the Arctic Monkeys. Though the research into
Coldplay provided insight into what features needed to
be consistent across our products, the indie rock
examples we looked at provided insight into how to use
said features.
3. RESEARCH FINDINGS AND
APPLICATION
From this research, several key features were identified that should remain
similar across all three products. One of the most important was the colour
scheme; if it was wildly different between products then straight away there
would be no link. Another miscellaneous feature, though not necessarily
applicable to the music video, was with regards to text; similar fonts, sizes
and colours should be present between the digipak and the website to
reinforce the idea that they were representing the same band.
4. SOCIAL MEDIA USAGE
In our research it was also found that artists in the
contemporary music industry place a heavy
emphasis on their use of social media outlets. They
are used increasingly to promote their new music,
concerts and merchandise.
For our products, we also decided to make
accompanying social media pages on Facebook,
YouTube and Instagram. These were then linked on
our website, and the brand identity we had
developed for our digipak and website including
items like our logo, were uploaded to these pages.
5. SYNERGY
Synergy is described as the cooperation between multiple organisations to
generate a greater effect than if they were to venture individually. This process is
important to artists as it enables them to reach a larger audience worldwide when
companies involved work together, and therefore are able to generate more
revenue.
For our products, we considered how they would work together to create an
effective promotional package as a whole. As earlier established, one of the key
ways this was done was through consistency between the colour schemes, font
and logo use across the three final products.
