We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module. we Focused on Practical and Live Own and Outsourced Projects for the better real time experience for all the students. Our Excellent student portal designed by the experts for the better excess for the student at their place too. We are Skilling Students Through Our Learning Module System and Our Other Section is act like digital Marketing agency We offered Our services to More then 70 Small and Big Business, Individual and professionals in about 30 cities of India.

2. Search Engine Optimization

3. What We Will Cover
Topic 1 : Introduction Of SEO

6. What is SEO

7. What is SEO

8. What is SEO

9. What is SEO

10. What is SEO

11. What is SEO

12. SEO Ranking Factors

13. 8 Major SEO Algorithms

14. 8 Major SEO Algorithms

15. 8 Major SEO Algorithms

16. 8 Major SEO Algorithms

17. 8 Major SEO Algorithms

18. 8 Major SEO Algorithms

19. 8 Major SEO Algorithms

20. 8 Major SEO Algorithms

21. Topic 2 : SEO Keyword Research For
Business
What We Will Cover
Finding Keyword For Business

25. Keyword Research Tool

26. Keyword Research Tool

30. Topic 2 : On Page SEO : Content
Optimization
What We Will Cover
Content Optimization For Search Engines

33. Using Keyword As Content

35. Using Keyword As Content

36. Ideal Content Length

37. Ideal Content Length

38. Unique Content

39. Content Writing Cheatsheet

40. Topic 2 : On Page SEO : HTML Optimization
What We Will Cover
Content Optimization For Search Engines

49. Anchor Tag Optimization

51. Heading Tag Optimization

53. URL Optimization

54. Website Structure Optimization

57. www.dizitaladda.com

59. www.dizitaladda.com

69. Key Points
o SEO Introduction
o History Of SEO
SEO Introduction
It is believed that SEO was born in 1991,Around this time First website
was created.
And in the same year mass number of websites created under multiple
NICHE.
Reason – Consumer started getting trouble to search
their concerned content.
Solution : Need of Structure Accessibility Started
And then need of Search Engine arisen.
Topic : SEO

70. SEO Introduction
The Real Game Of SEO started in year 1996 when Larry Page & Brin
Started building most Successful search engine till today.
Earlier it was knowing as “Backrub” later on “Google”
SEO Evolution
Google Saw the opportunity, and started working on Algorithm,
Those were giving values to quality, Relevant, Content etc.

71. What is SEO ?
Search Engine Optimization (SEO) is the Practice of
Increasing the number and quality of Visitors to a
website by improving Ranking in the algorithmic Search
Engine Results
Types Of SEO ?
o On-Page SEO
o Off-Page SEO
o Technical/Local SEO

72. On-Page SEO : On Page SEO Relates to the Content
on your website.
Off-Page SEO : Off Page SEO Techniques helps
strengthen the influence and relationship your website
has with other website/Platform.
Technical SEO :Technical SEO relates to non-
content elements of your website.

73. What is On Page SEO ?
On Page SEO Consists Of All the elements Of SEO You
Control Best.
On Page SEO has 100 Percent Control in your Hand.
When To Do ?
Many things
need to
optimize
once and
many things
required
changes

74. On Page SEO Should be Done Even you Rank # 1
In the Search results because SEO is an Ongoing
Process, Because Rank cannot be Reserve.
SEO has more then 200 Factors.

75. Some of The On-Page SEO Factors, Which Do have
Direct Or Indirect Ranking Effects.
• Website Should be Crawlable
• User Friendly URLs
• Well Targeted Content
• Keyword Optimization
• Website Optimization
• HTTP’s
• Image Optimization
• Readability & UX
• CTR
• Mobile Friendliness
• Quality Outbound Links
• Website Structure

76. Search Engine Working ?
Key Points
1. What is Search Engine ?
2. How Does Search Engine Work ?

77. User
Website
Google
Crawler
Google Local
Server
Google Main
Server
Ranking Algorithm
Take Help of Google Search Console

78. Add Websites In Search Console
Web Page 1 > Web Page 2 > Web Page 3 > Web Page 4
But if Web Page is not Connected with main website
then new Created Website can connected to Search
Console.
Process To Connect Website in Search Console
Step 1 : Open Search Console
Step 2 : Login from your Gmail
Step 3 : Paste the URL.
Step 4 : Press Continue to get the Code.

79. Google Search Console Interface before Login

80. Google Search Console Interface shows process to add Our
website

81. Google Search Console Interface shows process to add Our
website

82. HTML Tag Copy from here to Paste in Website Editing

83. Appearance>Theme Editor > Theme Files>

84. Appearance>Theme Editor > Theme Files>Theme Header
>Paste in head section Bottom > Click on Update File > Go in
Search Console > Click on Verify Button >

85. Google Console Account to analysis website
To Be
Continued……

86. Topic 2 : SEO : Keyword (On Page SEO
Factors)
Term Of Keyword
 Primary Keyword
 Secondary Keyword
 Short Tail Keyword
 Long Tail Keyword
 Direct Ranking Keyword
 Indirect Rank Keyword

87. Where To Use Keywords

88. Primary Keyword : Keyword Which we must Focus on
all Heading and displaying/Highlighting Segment. i.e.
Title Tag or Page Title,Discription,H1 Tag, Formatted
Text, Outgoing Link,
URL,Domain,Subdomain,Folder Name or Page Name
Secondary Keyword : Keyword Which we must
Focus on all Heading and displaying/Highlighting
Segment. i.e.
Title Tag or Page Title,Discription,H1 Tag, Formatted
Text, Outgoing Link,
URL,Domain,Subdomain,Folder Name or Page Name

89. Topic 3 : SEO : About Title and
Description For SEO
Appearance>Theme Editor > Theme Files>
<title>
<Your Title goes here>
</title>
</head>
Where it can be show ?
On search result and search Tab.

90. Example

91. Tools that help in preview of Title and description

92. Topic 4 : SEO : Install Google Analytics
With Google Tag Manager
How to Integrate Google Analytics with your
website
 Through Pasting entire code of
analytics in your website
 Through Google Tag Manager(GTM)

93. Through Pasting entire code of analytics in your
website
Step 1 : Make an Account in Google Analytics
Step 2 : Tracking code Copied
Step 3 : Appearance > Theme Editor > Theme
Header > Head > Paste

94. Through Google Tag Manager
Phase 1
Step 1 : Make an Account in Google Tag Manager First
Step 2 :Copy the code
Step 3 : Appearance > Theme Editor > Theme Header
> Head > Paste and then paste on <Body>
Phase 2
Step 1 : Click on New Tag on Google Tag Manager Account
Step 2 : Write : GA – Universal
Step 3 : Click On Tag Configuration
Step 4 : Track type : Page View
Step 5 : Paste the Tracking Id
Through Google Tag Manager
Phase 1
Step 1 : Make an Account in Google Tag Manager First
Step 2 :Copy the code
Step 3 : Appearance > Theme Editor > Theme Header
> Head > Paste and then paste on <Body>
Phase 2
Step 1 : Click on New Tag on Google Tag Manager Account
Step 2 : Write : GA – Universal
Step 3 : Click On Tag Configuration
Step 4 : Track type : Page View
Step 5 : Paste the Tracking Id

96. Step 1 : Click on Preview on GTM
Step 2 : Check Below the page if option is coming of
GTM
Step 3 : Add Extension of Google Tag Assistant
How to Check whether Integration Functioning or
not ?

97. SEO : Topics Will Be Cover
Phase 1
Step 1 : What Is SEO
Step 2 :Type of SEO
Step 3 : On-Page/Off Page/Technical or Local SEO.
Step 4 : Search Engine Working system
Step 5 : Add Website on Google Search Console
Step 6 : Game Of Keyword
Step 7 : About Title And Description for SEO
Step 8 : Google Analytics and Google Tag Manager
Step 9 : How to Check Mobile Responsive Website
Step 9 : H1 Tag For SEO
Step10 : Canonicalization Issue

98. SEO : Topics Will Be Cover
Phase 2
Step 11 : What is Robots.txt
Step 12 : Sitemaps & Types of Sitemaps & how to
Create sitemap for Website
Step 13 : What is DA, PA in SEO
Step 14 : Redirects
Step 15 : SEO Friendly URL
Step 16 : What is Alt Text
Step 17 : What is SSL Certificate
Step 18 : What is Search Intent
Step 19 : Query Vs Keyword
Step 20 : Understanding SEO Quake – Chrome
Extension
Step 21: Difference Between Link Building & Link

99. Phase 3
Step 22 : Value of Links in SEO
Step 23 : More About How the Links are Evaluated.
Step 24 : How to Optimize Your Page For more
Keyword.
Step 26 : Google’s EAT Algorithm
Step 27: Generate Keyword ideas
Step 28 : What is Pogo sticking in SEO
Step 29 :Pogo Sticking Vs Bounce Rate
Step 30 :Which Meta Tag must not use in SEO.
Step 31 : What Types of Backlinks Ignores and Why
SEO : Topics Will Be Cover
Test Of SEO

100. SEO : How To Check Mobile Responsive
Website
Key Points
Point 1 : Either website or Blogs both must be mobile friendly.
Point 2 : Google Algorithm consider it on top priority.
Point 3 : Cannot Run entire website but the pages we wanted to Rank
must design as per SEO and must be mobile friendly.
Point 4 : Coding must be compressed of entire website specially of
ranking page.
Point 5 : Check Manually once by minimizing and maximizing.

101. Key Points
Point 1 : Either website or Blogs both must be mobile friendly.
Point 2 : Google Algorithm consider it on top priority.
Point 3 : Cannot Run entire website but the pages we wanted to Rank
must design as per SEO and must be mobile friendly.
Point 4 : Coding must be compressed of entire website specially of
ranking page.
Point 5 : Check Manually once by minimizing and maximizing.
or it can be check by Google tools or third party Tool.

102. Key Points
Manually : By increasing and decreasing the Browser.
Inspect : Ctrl+Shift+I (and Check Properly with different devices)
Third Party Tool : Write “Mobile Friendly Test” on google and Follow
the Formalities.

103. SEO : H1 Tag For SEO
Key Points
Point 1 : The Most Important after Title and Description is H1

104. Key Points
Point 1 : Heading 1-6 are basically acknowledge the Google
crawler the structure of website or blog.

105. SEO : How To Write Perfect H1 Tag For SEO
Key Points
Point 1 : Go in any Website Blog Section and Press Ctrl+U
Point 2 : Search H1
Point 3 : Check by writing an Article on WordPress Website.
Point 4 : Pages>Add New > Add Title & Heading
Point 5 : Third Party Tool “Screaming Frog” “SEMrush” “Majestic”
Point 6 : Check the different keyword and check heading.

106. SEO : Canonicalization Issue

107. Key Points
Point 3 : Download the Yoast Plugin .
Point 4 : Advance Setting >Canonical Tag

108. SEO : What is Robots Txt.
Key Points
Point 1 : Introduction to Robots Txt.
Point 2 : How To Create Robots Txt Files
Point 3 : How to Check Robots.Txt.

109. Introduction :
A Robots.txt files tells search engine’s where they can and where they
cant go on your site.
Why ?
1. Search Spider Arrives at a website with a pre-determined
“allowance” for how many pages it will crawl.(or how much
time/resources it will spend. Based on site’s
Authority/size/reputation.
2. Some times you don’t want certain pages to be crawled & indexed
due to some certain reasons.

110. How to Check Robots.txt Files of any websites
Example 1 : www.facebook.com/robots.txt.
Example 2 : www.shoutmeloud/robots.txt.
Example 3 : www.dizitaladda.com/robots.txt
How to Create Robots.txt Files for any websites
Step 1 : Download “SEO” Plugin
Step 2 : tools > File Editor
Step 3 : Make on notepad file > Save that on name of
“robots.txt” only and upload in to the root directories.

111. Note pad Sample File to save and upload
How to Check whether Robots.txt Files uploaded or not
Step 1 : Open Search Console
Step 2 : Robots.txt Tester
Step 3 : Make on notepad file > Save that on name of “robots.txt” only
and upload in to the root directories.

112. SEO : What is Sitemap
Key Points
Point 1 : Introduction to Sitemap
Point 2 : Types of Sitemap
Point 3 : XML and HTML site map.

113. Introduction Of Sitemap
Note : Crawler Budget
Xml : For Crawler
Html : For User

114. Xml : For Crawler

115. Xml : For User

116. SEO : How To Create Sitemap for a Website
(Crawler)
Example 1 : www.facebook.com/sitemap.xml.
Example 2 : www.shoutmeloud/sitemap.xml.
Example 3 : www.dizitaladda.com/sitemap.xml
Example 4 : www.hindustantimes.com/sitemap.xml
SEO : How To Create Sitemap for a User
Example 1 : www.facebook.com/sitemap.html.
Example 2 : www.shoutmeloud/sitemap.html.
Example 3 : www.dizitaladda.com/sitemap.html
Example 4 : www.hindustantimes.com/sitemap.html

117. SEO : How To Create Sitemap for a User
Step 1 : Open Tool “XML-sitemaps.com
Step 2 : Save the download file in to the root directories.
Step 3 : Open Google Console to tell your Sitemap
Step 4 : open concerned property in console select “sitemap” and
upload the sitemap.

118. SEO : What is DA and PA in SEO
Key Points
Point 1 : Introduction of DA and PA
Domain Authority (DA)
• Developed by moz
• Score Ranges from 0-100 on 100 point logarithm scale higher
number means greater ability to rank.
• It’s best used as a comparative metric(rather than an
absolute, concrete score)
• Actually based on link profile.

119. Page Authority (PA)
• Developed by moz
• Score Ranges from 0-100 on 100 point logarithm scale higher
number means greater ability to rank.
• Page Authority also considers Factors like Domain Authority.
• Actually based on link profile & Other approx. 40 SEO
Factors.
• To Improve Page Authority try to get external links from other
high authorities website.

120. SEO : Practical DA and PA in SEO
Steps
Step 1 : Download MOZ Extension. And then check PA and DA of
your own and your competitor website at Top and Below the
Description.

121. SEO : Redirects
Key Points
Point 1 : What is Redirects
Point 2 : Types of Redirects
A Redirect is a way to send both users and search engines to
a different URL from the one they originally requested
Its similar like call forward.
Types of Redirects
1. 301 Redirects
2. 302 Redirects

122. 301 – Redirects – Moved Permanently
• URL has been moved permanently to another URL.
• 301 Redirects passes between 90-99% link equity (ranking
power) to the redirected page.
• Broadly speaking,301 redirects are implemented when you
want to move all of the SEO value to the destination URL after
the source has changed permanently.

123. 302 – Redirects

124. SEO : SEO Friendly URL
Key Points
Point 1 : What are the SEO friendly URL’s

127. SEO : Alt Text In SEO
Key Points
Point 1 : Introduction of Alt Text.

130. Practical
Step 1 : Open Your WordPress Website.
Step 2 : Post > Add New > Demo Title > Upload an Image >
write alt Text accordingly as it as describe the image.

131. SEO : SSL Certificate
Key Points
Point 1 : Introduction of SSL Certificate
Point 2 : Importance of SSL Certificate in SEO.
Point 3 : Types Of SSL Certificate.

135. SEO : Searcher Intent
Key Points
Point 1 : Introduction of SSL Certificate

136. Example : Keyword “Digital Marketing”
Can Mean
 Course
 Scope
 Fees
 Industries
 Trainers
 Agencies
 Acknowledgment.

137. Types O Searches
 Informational : (What is Digital Marketing)
 Navigational : ( Facebook Login )
 Transactional : (Buy IPhones 14 )
 Commercial : ( Offers On IPhone or Mi Vs Oppo)
 Local Searches : ( Veg Restaurant near me )

138. SEO : Searcher Intent
Key Points
Point 1 : Difference Between Query Vs Keyword
Query is For : User
Keyword is For : Marketer

139. SEO : Seoquakes – Chrome Extension
Key Points
Point 1 : Practical.

140. SEO : Difference Between Link Building & Link Earning
Key Points
Point 1 : Practical.

141. SEO : Value of Links in SEO
Key Points
Point 1 : Practical.

149. SEO : How To Optimize your page For More Keyword
Key Points
Point 1 : About Targeting Multiple Keywords in Single Post/Page.

150. SEO : Google’ EAT Algorithm
Key Points
Point 1 : What Is E-A-T In SEO.
Point 2 : Understanding the Complete Concept of E-A-T in SEO.

151. Key Points
Expertise : Share the Knowledge in which you are expert.
Authority : Use Data/Factual Information.
Trust : Share Correct and Verified Information.

152. SEO : Generate Keyword Idea’s
Key Points
Point 1 : Check the relevancy of NICHE, Keyword and Content.
Point 2 : Use the Tool : Answerthepublic.com

153. SEO : Pogo sticking in SEO
Key Points
Point 1 : What is Pogo Sticking in SEO

154. SEO : Pogo sticking VS. Bounce Rate in SEO
Key Points
Point 1 : Explanation

155. SEO : Meta Tag In SEO
Key Points
Point 1 : Use of Meta Tag

156. SEO : What Type of Backlinks Should Ignore and Why
Key Points
Point 1 : Understanding the proper use of Backlink.