The Internet is your gateway to the global market place. Immediately after connecting your Web site to the World Wide Web, you have access to previously untapped markets. With the right marketing tools and tactics, every company, no matter how small or large, can make its products and services available to millions and millions of potential consumers worldwide.
CIKM 2011 Social Computing Industry Invited TalkEd Chi
The document summarizes research on analyzing social media data from platforms like Twitter, YouTube, Google+, Blogger and Picasa. It provides statistics on usage and growth rates across these platforms. It then describes several research projects analyzing factors that impact information sharing and recommendation across social streams. One study examined how bilingual users spread information across different languages on Twitter by analyzing a dataset of 62 million tweets in over 100 languages. The accuracy of automated language detection was evaluated against human judges and found to be over 90% for most popular languages.
This document appears to be the results of a research project conducted by The Charlotte Agency. It includes the results of several surveys and questions related to understanding the purpose and role of advertising in society. Key findings include that over 59% of respondents believe the purpose of advertising is to promote products and services, while over 75% agreed that advertising is a reflection of society. The document also contains cross tabulations of survey answers and pie charts showing respondents' opinions on various statements about advertising.
This is a presentation of the Amazon Web Service compatible EC2 interface to CloudStack. AWS EC2 is the de facto standard for compute clouds whether they are private or public. EC2 has a multiple client libraries and tools that can be used to provision virtual machine instances.
In this talk we walk through how to enable an EC2 like service in a CloudStack based cloud, how to register the users and how to use clients to talk to CloudStack the same way you would talk to the AWS EC2 public clouds.
How to recover password on a cisco 2950, 2960 switchIT Tech
1. To recover a password on a Cisco 2950/2960 switch, power off the switch while holding the mode button for 5 seconds.
2. Type "flash_init" and "load_helper" to access the file system. Rename the "config.text" file to "config.old" to prevent it from loading.
3. Reset the switch and change the password in global configuration mode. Copy the new configuration to the startup file to save it.
Top 8 chief security officer resume samplesrendijom
This document provides resources for chief security officer resumes, interviews, and careers. It includes links to sample resumes, cover letters, interview questions and answers, and tips for writing resumes, preparing for interviews, and developing one's career. The resources cover a variety of resume formats, interview types, and fields relevant to chief security officer roles.
AT&T has launched an Enhanced WebRTC API that allows developers to integrate real-time voice and video calling into their web and mobile applications using existing AT&T mobile phone numbers or virtual numbers. This new API provides a complete WebRTC solution with simple APIs, SDK support, and the ability to make and receive calls to and from connected devices. The API is currently in beta status and available for developers to test with no fees.
This document provides Cisco's social media policy, guidelines, and FAQs for employees. The policy outlines 8 rules that must be followed, such as identifying yourself as a Cisco employee, not disclosing proprietary information, and not engaging with media without approval. The guidelines provide 12 best practices for social media use, including being respectful, adding value to conversations, and knowing content is hard to remove. The document answers frequently asked questions on topics like using social media for work, personal use guidelines, responding to comments, and using photos/videos.
Russell is an 8-year-old boy scout who is missing a medal to help the elderly. He has a nice personality and is funny, happy, friendly, and intelligent. He wears a yellow cap, orange scarf, and medals as part of his boy scout uniform. Ellie has red hair and green eyes. She married Carl and shared his passion for travel, but died without fulfilling her dream of visiting Paradise Falls. Dug is an obedient dog who helps his owner Charles Muntz catch the multi-colored bird Kevin.
CIKM 2011 Social Computing Industry Invited TalkEd Chi
The document summarizes research on analyzing social media data from platforms like Twitter, YouTube, Google+, Blogger and Picasa. It provides statistics on usage and growth rates across these platforms. It then describes several research projects analyzing factors that impact information sharing and recommendation across social streams. One study examined how bilingual users spread information across different languages on Twitter by analyzing a dataset of 62 million tweets in over 100 languages. The accuracy of automated language detection was evaluated against human judges and found to be over 90% for most popular languages.
This document appears to be the results of a research project conducted by The Charlotte Agency. It includes the results of several surveys and questions related to understanding the purpose and role of advertising in society. Key findings include that over 59% of respondents believe the purpose of advertising is to promote products and services, while over 75% agreed that advertising is a reflection of society. The document also contains cross tabulations of survey answers and pie charts showing respondents' opinions on various statements about advertising.
This is a presentation of the Amazon Web Service compatible EC2 interface to CloudStack. AWS EC2 is the de facto standard for compute clouds whether they are private or public. EC2 has a multiple client libraries and tools that can be used to provision virtual machine instances.
In this talk we walk through how to enable an EC2 like service in a CloudStack based cloud, how to register the users and how to use clients to talk to CloudStack the same way you would talk to the AWS EC2 public clouds.
How to recover password on a cisco 2950, 2960 switchIT Tech
1. To recover a password on a Cisco 2950/2960 switch, power off the switch while holding the mode button for 5 seconds.
2. Type "flash_init" and "load_helper" to access the file system. Rename the "config.text" file to "config.old" to prevent it from loading.
3. Reset the switch and change the password in global configuration mode. Copy the new configuration to the startup file to save it.
Top 8 chief security officer resume samplesrendijom
This document provides resources for chief security officer resumes, interviews, and careers. It includes links to sample resumes, cover letters, interview questions and answers, and tips for writing resumes, preparing for interviews, and developing one's career. The resources cover a variety of resume formats, interview types, and fields relevant to chief security officer roles.
AT&T has launched an Enhanced WebRTC API that allows developers to integrate real-time voice and video calling into their web and mobile applications using existing AT&T mobile phone numbers or virtual numbers. This new API provides a complete WebRTC solution with simple APIs, SDK support, and the ability to make and receive calls to and from connected devices. The API is currently in beta status and available for developers to test with no fees.
This document provides Cisco's social media policy, guidelines, and FAQs for employees. The policy outlines 8 rules that must be followed, such as identifying yourself as a Cisco employee, not disclosing proprietary information, and not engaging with media without approval. The guidelines provide 12 best practices for social media use, including being respectful, adding value to conversations, and knowing content is hard to remove. The document answers frequently asked questions on topics like using social media for work, personal use guidelines, responding to comments, and using photos/videos.
Russell is an 8-year-old boy scout who is missing a medal to help the elderly. He has a nice personality and is funny, happy, friendly, and intelligent. He wears a yellow cap, orange scarf, and medals as part of his boy scout uniform. Ellie has red hair and green eyes. She married Carl and shared his passion for travel, but died without fulfilling her dream of visiting Paradise Falls. Dug is an obedient dog who helps his owner Charles Muntz catch the multi-colored bird Kevin.
Cancer begins with a genetic mutation in a cell's DNA that causes it to proliferate abnormally and ignore growth-regulating signals. Malignant tumors are invasive and tend to metastasize, spreading to other parts of the body. The characteristics that distinguish malignant tumors from benign ones include uncontrolled growth rate, ability to invade surrounding tissues and metastasize to distant sites, and potential to cause death. Several genes play key roles in cancer development, including oncogenes that promote cell growth and tumor suppressor genes that normally inhibit cell proliferation.
How To Deploy A Cloud Based Webserver in 5 minutes - LAMPMatt Dunlap
Simple tutorial showing how easy it is to deploy a cloud based webserver with apache, mysql and php in about 5 minutes. You can also watch the video for this slideshow at http://www.youtube.com/watch?v=3eqUZ6fzpOM
This document analyzes competitive spending across various media for five copier brands: Canon, Mita, Ricoh, Sharp, and Xerox. It provides data on expenditures in magazines, national newspapers, outdoor, network TV, spot TV, cable TV, and radio. Some key findings are:
- Canon spent the most overall at over $14 million, with heavy investments in network TV ($4.9 million) and magazines (50.5% of its budget).
- Ricoh spent the most on cable TV ($1.3 million) and had the largest share of voice in that medium (39.9%).
- Xerox allocated over 95% of its budget to just two media
The document discusses the differences between commands and requests in sentences. Commands typically use an imperative verb like "speak up" and end with a period, while requests often include "please" or "may I" and end with a question mark. Examples of commands and requests are provided to illustrate how word choice and punctuation indicate whether a sentence is a command or request. The document also includes exercises for readers to practice identifying commands and requests in sample sentences.
In light of a lot of news relating to sham entities garnering funds through fraudulent investment schemes with promise of huge returns mainly in the name of property development and agriculture, SEBI has in the last few years, intensified its scrutiny of investment structures that raise domestic capital on an unregulated basis. Securities Appellate Tribunal recently passed an order upholding SEBI’s findings against Alchemist Infra Reality Limited. The SAT order along with recent pronouncement by the Supreme Court have probed unregulated investment arrangements to conclude whether or not they constitute CIS, as Schemes are required to be registered with SEBI in pursuance to Securities And Exchange Board Of India (Collective Investment Schemes) Regulations, 1999
This document provides sample interview questions and answers for a Capital One interview. It includes common questions about mistakes made, why the applicant should be hired, what they know about Capital One, why they want to work there, what they can offer, discussing salary, and questions to ask the interviewer. For each question, it provides tips and sample answers. Additional materials and tips for the interview are also referenced.
Comparision of investment in mutual fund and equityParitosh Singh
The document summarizes some of the key advantages of investing in mutual funds over direct investment in stocks. It states that mutual funds provide diversification by investing in many different stocks, lowering risk. They are professionally managed by skilled fund managers who actively monitor the fund's holdings. Mutual funds also have lower minimum investment levels than buying individual stocks, and benefit from economies of scale. Overall, the document argues that mutual fund investment is a safer way for retail investors to invest in equity markets compared to direct stock picking due to these advantages.
This document presents a business plan for Café Bean, a global coffee brand launching in India, Sri Lanka, and UAE. It outlines Café Bean's objectives to become a global brand and gain market share. A market analysis finds strengths in quality products but weaknesses in high prices. The strategy targets young adults and proposes competitive pricing and customized coffee. Goals include opening 50 outlets in 2 years and increasing brand awareness through social media promotions. The conclusion reiterates Café Bean's plan to differentiate itself through customized coffee experiences.
Flow chart a technique of process communicationRajesh Patel
Flow charts are diagrams that visually map out processes and show how each step connects to create a workflow. They use standard symbols like circles, rectangles, and diamonds to represent the start/end of processes, actions, and decisions. Flow charts help communicate how processes work, document job procedures clearly, analyze and improve processes, and ensure all stakeholders understand the workflow. To make a flow chart, identify the tasks and decisions in a process and represent them sequentially using the appropriate symbols, connected by arrows to indicate flow.
A Configuration Management Database (CMDB) is a central repository that contains information about all the components of an IT system. It allows an IT manager like Nitesh to have visibility into what servers exist, what applications they host, and how they relate to each other. The document discusses planning a CMDB by starting small and identifying existing sources of component information. It emphasizes following ITIL best practices for implementation, including selecting components to track, defining change control processes, and verifying the accuracy of records. Maintaining a CMDB provides business value by supporting services and users.
Project front page, index, certificate, and acknowledgementAnupam Narang
This document is a certificate from Mount Abu Public School certifying that a student completed a research project in physics for their class 12 examination under the guidance of their teacher, Mr. Anupam Narang. It includes an acknowledgement thanking various people who supported the student in completing the project, including their principal, teacher, parents and friends. It also provides an index of the contents and structure of the research project.
This document discusses non-vascularized bone grafts. It notes that autogenous bone grafts are the gold standard for bony reconstruction of the jaws. Costochondral rib harvesting is described as a technique for obtaining bone grafts. The document outlines the advantages of autogenous bone grafts and principles of non-vital grafts, such as needing a blood supply from the recipient site. It provides details on harvesting and using costochondral rib grafts, including preoperative preparation, incision and procedure steps.
The document provides steps for analyzing a commercial real estate investment, including determining net operating income, selecting a loan, calculating cash flow before taxes, and returns. It outlines analyzing a case study property listing for $750,000 with a 9% cap rate to achieve a 9% cash-on-cash return through adjusting the purchase price, net operating income, or interest rate. The document emphasizes understanding an investment's risks, returns, and suitability for the investor's goals.
The document provides terminology and guidance for taking photos with a digital camera. It defines key terms like focus, exposure, aperture, shutter speed, and ISO. It describes camera parts such as the body, lens, flash, battery, memory card, LCD screen, and mode dial. It explains how to adjust settings for image quality, shooting modes, and erasing photos. Basic steps for taking a photo include planning the purpose, ensuring the camera is ready with charged battery and clean lens, and allowing enough light whether natural or artificial.
Software Architecture for Cloud InfrastructureTapio Rautonen
The document discusses software architecture principles for cloud infrastructure, including microservices, distributed computing fallacies, designing for failure, and new design patterns like cache-aside, circuit breaker, and event sourcing. It also covers topics like autoscaling, asynchronous messaging, reactive streams, configuration management, and challenges like software erosion and failures cascading in distributed systems. The overall message is that building distributed systems on cloud infrastructure requires adopting new architectural patterns to deal with failures and improve scalability, performance and resilience.
The document provides an overview of the Indian financial system. It discusses that the financial system includes financial intermediaries like banks, mutual funds, and insurance companies; financial markets like money markets, capital markets, and derivatives markets; and financial assets/instruments like equity, debt, and indirect securities. The financial system mobilizes savings from households and channels them to corporations and governments through these various institutions and markets, in order to facilitate capital formation and meet short and long-term financing needs.
A discussion of BlackBoard Learn accessibility features and how you can ensure that your BlackBoard courses are more accessible to all students, including those with disabilities.
The document provides a learning module on caregiving that includes 4 lessons covering topics such as using and maintaining tools and equipment, performing calculations, occupational health and safety procedures, and maintaining tools. It contains information sheets, activities, and scoring rubrics for each lesson to help students learn and demonstrate competency in key areas related to caregiving. The overall goal is for students to gain skills across 4 common competencies by the end of the module in preparation for further certification in caregiving.
Multilingual Europe in late 2016 – A Strategic Research and Innovation Agenda...Georg Rehm
Georg Rehm. Multilingual Europe in late 2016 – A Strategic Research and Innovation Agenda for the Multilingual Digital Single Market. Future and Emerging Trends in Language Technologies, Machine Learning and Big Data (FETLT 2016), Seville, Spain, November 2016. November 30, 2016.
Multi-Language, Multi-Country B2B Community Panelsvcuniversity
Texas Instruments established a global B2B community panel in multiple languages to better engage with their design engineer customers around the world. The panel included over 2,990 members across 90 countries speaking 14 languages. To effectively communicate with this diverse group, the company implemented a multi-lingual, multi-country community panel platform allowing members to interact through their preferred language. This approach provided higher quality market research at lower costs and helped strengthen relationships with customers.
Cancer begins with a genetic mutation in a cell's DNA that causes it to proliferate abnormally and ignore growth-regulating signals. Malignant tumors are invasive and tend to metastasize, spreading to other parts of the body. The characteristics that distinguish malignant tumors from benign ones include uncontrolled growth rate, ability to invade surrounding tissues and metastasize to distant sites, and potential to cause death. Several genes play key roles in cancer development, including oncogenes that promote cell growth and tumor suppressor genes that normally inhibit cell proliferation.
How To Deploy A Cloud Based Webserver in 5 minutes - LAMPMatt Dunlap
Simple tutorial showing how easy it is to deploy a cloud based webserver with apache, mysql and php in about 5 minutes. You can also watch the video for this slideshow at http://www.youtube.com/watch?v=3eqUZ6fzpOM
This document analyzes competitive spending across various media for five copier brands: Canon, Mita, Ricoh, Sharp, and Xerox. It provides data on expenditures in magazines, national newspapers, outdoor, network TV, spot TV, cable TV, and radio. Some key findings are:
- Canon spent the most overall at over $14 million, with heavy investments in network TV ($4.9 million) and magazines (50.5% of its budget).
- Ricoh spent the most on cable TV ($1.3 million) and had the largest share of voice in that medium (39.9%).
- Xerox allocated over 95% of its budget to just two media
The document discusses the differences between commands and requests in sentences. Commands typically use an imperative verb like "speak up" and end with a period, while requests often include "please" or "may I" and end with a question mark. Examples of commands and requests are provided to illustrate how word choice and punctuation indicate whether a sentence is a command or request. The document also includes exercises for readers to practice identifying commands and requests in sample sentences.
In light of a lot of news relating to sham entities garnering funds through fraudulent investment schemes with promise of huge returns mainly in the name of property development and agriculture, SEBI has in the last few years, intensified its scrutiny of investment structures that raise domestic capital on an unregulated basis. Securities Appellate Tribunal recently passed an order upholding SEBI’s findings against Alchemist Infra Reality Limited. The SAT order along with recent pronouncement by the Supreme Court have probed unregulated investment arrangements to conclude whether or not they constitute CIS, as Schemes are required to be registered with SEBI in pursuance to Securities And Exchange Board Of India (Collective Investment Schemes) Regulations, 1999
This document provides sample interview questions and answers for a Capital One interview. It includes common questions about mistakes made, why the applicant should be hired, what they know about Capital One, why they want to work there, what they can offer, discussing salary, and questions to ask the interviewer. For each question, it provides tips and sample answers. Additional materials and tips for the interview are also referenced.
Comparision of investment in mutual fund and equityParitosh Singh
The document summarizes some of the key advantages of investing in mutual funds over direct investment in stocks. It states that mutual funds provide diversification by investing in many different stocks, lowering risk. They are professionally managed by skilled fund managers who actively monitor the fund's holdings. Mutual funds also have lower minimum investment levels than buying individual stocks, and benefit from economies of scale. Overall, the document argues that mutual fund investment is a safer way for retail investors to invest in equity markets compared to direct stock picking due to these advantages.
This document presents a business plan for Café Bean, a global coffee brand launching in India, Sri Lanka, and UAE. It outlines Café Bean's objectives to become a global brand and gain market share. A market analysis finds strengths in quality products but weaknesses in high prices. The strategy targets young adults and proposes competitive pricing and customized coffee. Goals include opening 50 outlets in 2 years and increasing brand awareness through social media promotions. The conclusion reiterates Café Bean's plan to differentiate itself through customized coffee experiences.
Flow chart a technique of process communicationRajesh Patel
Flow charts are diagrams that visually map out processes and show how each step connects to create a workflow. They use standard symbols like circles, rectangles, and diamonds to represent the start/end of processes, actions, and decisions. Flow charts help communicate how processes work, document job procedures clearly, analyze and improve processes, and ensure all stakeholders understand the workflow. To make a flow chart, identify the tasks and decisions in a process and represent them sequentially using the appropriate symbols, connected by arrows to indicate flow.
A Configuration Management Database (CMDB) is a central repository that contains information about all the components of an IT system. It allows an IT manager like Nitesh to have visibility into what servers exist, what applications they host, and how they relate to each other. The document discusses planning a CMDB by starting small and identifying existing sources of component information. It emphasizes following ITIL best practices for implementation, including selecting components to track, defining change control processes, and verifying the accuracy of records. Maintaining a CMDB provides business value by supporting services and users.
Project front page, index, certificate, and acknowledgementAnupam Narang
This document is a certificate from Mount Abu Public School certifying that a student completed a research project in physics for their class 12 examination under the guidance of their teacher, Mr. Anupam Narang. It includes an acknowledgement thanking various people who supported the student in completing the project, including their principal, teacher, parents and friends. It also provides an index of the contents and structure of the research project.
This document discusses non-vascularized bone grafts. It notes that autogenous bone grafts are the gold standard for bony reconstruction of the jaws. Costochondral rib harvesting is described as a technique for obtaining bone grafts. The document outlines the advantages of autogenous bone grafts and principles of non-vital grafts, such as needing a blood supply from the recipient site. It provides details on harvesting and using costochondral rib grafts, including preoperative preparation, incision and procedure steps.
The document provides steps for analyzing a commercial real estate investment, including determining net operating income, selecting a loan, calculating cash flow before taxes, and returns. It outlines analyzing a case study property listing for $750,000 with a 9% cap rate to achieve a 9% cash-on-cash return through adjusting the purchase price, net operating income, or interest rate. The document emphasizes understanding an investment's risks, returns, and suitability for the investor's goals.
The document provides terminology and guidance for taking photos with a digital camera. It defines key terms like focus, exposure, aperture, shutter speed, and ISO. It describes camera parts such as the body, lens, flash, battery, memory card, LCD screen, and mode dial. It explains how to adjust settings for image quality, shooting modes, and erasing photos. Basic steps for taking a photo include planning the purpose, ensuring the camera is ready with charged battery and clean lens, and allowing enough light whether natural or artificial.
Software Architecture for Cloud InfrastructureTapio Rautonen
The document discusses software architecture principles for cloud infrastructure, including microservices, distributed computing fallacies, designing for failure, and new design patterns like cache-aside, circuit breaker, and event sourcing. It also covers topics like autoscaling, asynchronous messaging, reactive streams, configuration management, and challenges like software erosion and failures cascading in distributed systems. The overall message is that building distributed systems on cloud infrastructure requires adopting new architectural patterns to deal with failures and improve scalability, performance and resilience.
The document provides an overview of the Indian financial system. It discusses that the financial system includes financial intermediaries like banks, mutual funds, and insurance companies; financial markets like money markets, capital markets, and derivatives markets; and financial assets/instruments like equity, debt, and indirect securities. The financial system mobilizes savings from households and channels them to corporations and governments through these various institutions and markets, in order to facilitate capital formation and meet short and long-term financing needs.
A discussion of BlackBoard Learn accessibility features and how you can ensure that your BlackBoard courses are more accessible to all students, including those with disabilities.
The document provides a learning module on caregiving that includes 4 lessons covering topics such as using and maintaining tools and equipment, performing calculations, occupational health and safety procedures, and maintaining tools. It contains information sheets, activities, and scoring rubrics for each lesson to help students learn and demonstrate competency in key areas related to caregiving. The overall goal is for students to gain skills across 4 common competencies by the end of the module in preparation for further certification in caregiving.
Multilingual Europe in late 2016 – A Strategic Research and Innovation Agenda...Georg Rehm
Georg Rehm. Multilingual Europe in late 2016 – A Strategic Research and Innovation Agenda for the Multilingual Digital Single Market. Future and Emerging Trends in Language Technologies, Machine Learning and Big Data (FETLT 2016), Seville, Spain, November 2016. November 30, 2016.
Multi-Language, Multi-Country B2B Community Panelsvcuniversity
Texas Instruments established a global B2B community panel in multiple languages to better engage with their design engineer customers around the world. The panel included over 2,990 members across 90 countries speaking 14 languages. To effectively communicate with this diverse group, the company implemented a multi-lingual, multi-country community panel platform allowing members to interact through their preferred language. This approach provided higher quality market research at lower costs and helped strengthen relationships with customers.
The Ins and Outs of Doing Business in QuebecLionbridge
1. The document provides an overview of doing business in Quebec, Canada. It discusses Canadian multiculturalism and language laws, as well as the importance of localizing for Quebec French.
2. Key details about Quebec's language laws and requirements for translating products, services, and internal documents into French are explained. The importance of preserving the French language in Quebec culture is also covered.
3. Marketing recommendations for Quebec emphasize speaking the local language of French in advertising, customer support, and online content. Traditional media like TV and print are suggested over social media which is less widely used. Localization of all aspects of the customer journey is advised for success.
Cracking the Language Barrier for a Multilingual EuropeGeorg Rehm
Georg Rehm. Cracking the Language Barrier for a Multilingual Europe. EFNIL – 13th Annual Conference of the European Federation of National Institutions for Language, Helsinki, Finland, October 2015. October 08, 2015. Invited talk.
Human Language Technologies in a Multilingual EuropeGeorg Rehm
The document summarizes a presentation on human language technologies in a multilingual Europe. Some key points:
- There are 24 official EU languages and many regional/minority languages that have equal status but most are under-supported by language technologies and face digital extinction.
- The META-NET alliance coordinates language technology research across Europe but the field remains fragmented. There is a need for high-quality, deployable language technologies to support applications like translation, conversational interfaces, and a multilingual digital single market.
- A proposed "Multilingual Value Programme" would help enable the multilingual digital single market through technologies for translating, analyzing, processing and curating natural language content.
- A long-term
Why language technology resources matter to Welsh and other less-used languagesGareth Morlais
In Welsh, we have elementary command recognition (which we can build up to text to speech) and fundamental machine translation. We need better speech to text and the natural language processing denoted by the ‘loading’ icon above needs lots of work, including: the selection and implementation of a Knowledge Graph with a suitable ‘learning’ Interest Graph, a dictionary of Welsh sentimental key terms and their emotional value, expanded Sensory Integration capacity, especially around location: placenames, names of buildings, organizations, businesses, tourist attractions, etc.
We also need to map the expanded list of Named Entities to ontological schema.
Gareth Morlais ar LT-Innovate Summit, Brussels, May 2016
This document discusses the importance of foreign language skills for business in Ireland. It notes that English alone is not sufficient and that job vacancies increasingly require additional language abilities, especially in German, French, and Nordic languages. The document recommends improving language education across all levels by widening language choices, integrating vocational content, increasing mobility programs, and incentivizing language learning for students and adults. The goal is to help Irish businesses and workers gain the competitive advantage of multilingual skills in a globalized world.
A Digital Survival Kit for your Language.Pecyn Goresgyn y Bygythiadau i’ch Ia...Gareth Morlais
A Digital Survival Kit for your Language.Pecyn Goresgyn y Bygythiadau i’ch Iaith.
Presentation to Government Digital Services GDS-MHCLG
Evershed's Caerdydd, Cardiff 03/07/2018
International Search & Social Marketing and Emerging Markets: What Merchants ...Miva
MivaCon 2International Search & Social Marketing and Emerging Markets: What Merchants Need to Know
Presented by Anne F. Kennedy, President of OUTLINES Venture Groupt
Evaluation of language identification methodsedma2
This document provides an overview of different language identification methods. It summarizes three main approaches: (1) common words and unique letter combinations, (2) a statistical approach using Markov models introduced by Ted Dunning, and (3) an N-gram approach introduced by Cavnar et al. For each approach, it provides a brief explanation of the methodology and discusses evaluation results from relevant studies. The document serves as an introduction to language identification methods to be tested on three freely available language identification programs in subsequent sections.
Pam mae technoleg iaith Cymraeg yn bwysig? Why Welsh language technology ...Gareth Morlais
This document provides guidelines for creating Welsh language PowerPoint presentations for corporate use. It specifies that the title slide should contain the Welsh Government logo and URL in the designated red template areas, which should not be altered. Subsequent slides are not required to include the branding. It then thanks various people and organizations for their contributions.
Dr. Kathi Bailey, TIRF President and Professor at the Monterey Institute, discusses the role English plays in the 21st century global knowledge economy at the Association of Binational Centers of Latin America, Cali, Colombia.
Georg Rehm. Mehrsprachigkeit für das Digitale Europa. Ringvorlesung Digitale Lebenswelten, University of Hildesheim, Germany, November 2016. November 15, 2016.
Christina Zila presented on strategies for multi-lingual content creation. She discussed when to use translation versus native content creation, highlighting that translation is best for branded materials that need consistency, while native content creation at scale is better for keyword strategies like articles and product descriptions. She also emphasized that quality control is a major challenge due to the volume of content, and being prepared to manage that workflow is important.
A Strategic Research and Innovation Agenda for the Multilingual Digital Singl...Georg Rehm
The document discusses META-NET, a network that received EU funding to research overcoming language barriers in Europe. It summarizes that META-NET published the first strategic research agenda for language technology in 2013 and is now drafting an updated version. The presentation also outlines META-NET's work developing strategies and roadmaps to achieve a truly multilingual European Digital Single Market.
Adnoddau Cymraeg i'r gweithle. Welsh-language tools for the workplace. Cyflwyniad i weithwyr sector cyhoeddus Cymru Llanishen, Dydd Gwyl Dewi 2016. Presentation to HMRC and other public sector staff in Llanishen, Cardiff 1 March 2016
The European Survey on Language Competences (Martin Robinson, Cambridge Engli...
Best Practices When Localizing And Translating Marketing Materials
1. Localization and Translation Best Practices:
Successfully Marketing Your Brand to a Global
Audience
Chris Raulf
Marketing Manager
ENLASO Corporation
ENLASO Webinar
November 2007
2. What we’ll cover in this Webinar..
1. Introduction to Localization and
Translation
2. Defining Markets
3. What to Localize?
4. How to Approach a Localization Project
5. Publishing Tools
6. Search Engine Optimization (
g p (SEO)
)
4. Industry lingo…
Locale
“Combination of language, cultural preferences character set
Combination language preferences, set,
and other information that describes a particular target market
or audience.”
Translation
“The process of converting all of the text of words from a source
language to a target language. An understanding of the context
or meaning of the source language must be established in order
g g g
to convey the same message in the target language.”
Localization (L10N)
“Process of adapting a product for to a specific language or
Process
culture so that it seems natural to that particular region. Among
other things, localization considers language, culture, customs
and the characteristics of the target locale.
locale
5. ..more lingo…
Internationalization (I18N)
“The process of generalizing a product so that it can
The
handle multiple languages and cultural conventions (i.e.
currency, number separators, dates, etc) without the
need for redesign.”
Globalization (G11N)
“The
“Th process th t addresses b i
that dd business i
issues
associated with launching a product globally, such as
integrating localization throughout a company after
g g g p y
proper internationalization and product design.”
6. ..and some more lingo.
Machine translation (MT)
“A technology that translates text from one
language to another using terminology
another,
glossaries and advanced grammatical, syntactic
and semantic analysis techniques
techniques.
11. Why you should consider localizing your
marketing materials or localization in general.
• Stay ahead of your competition - trend is
multilingual and international
• Tap into new markets
p
• Return on Investment
– $10 return for every $1 spent in 2001
– $25 return for every $1 spent in 2007
• Required by law
• E
Etc.
12. Local US Markets
• Over 100 languages are spoken in the US US...
• Spanish is the most common language amongst
non native
non-native English speakers
• Nearly 50% of this populace identifies itself as
having limited English skills / 14 million people
• Request our recorded Webinar: A growing
market: Non-English speakers in the US
g p
13. Demographics
• Relative US population by language
Data: US Census Bureau, 2000
14. In vitro diagnostic (IVD) medical device
industry regulations
y g
• Required languages - Europe
Country
y Language
g g Country
y Language
g g
Austria German Luxembourg French, German,
Liezeburgish
Belgium Dutch, French, German
Malta Maltese or English
Czech Republic Czech
Netherlands Dutch
Denmark
D k Danish
D i h
Norway Norwegian
Estonia Estonian
Poland Polish
Finland Finnish, Swedish
Portugal Portuguese
France French
Slovakia Slovak
Germany German
Slovenia Consumer: Slovenian
Greece Greek
Prof: or English
Hungary Hungarian
Spain Spanish
Iceland Icelandic
Sweden Swedish
Ireland English
Switzerland French, German, Italian,
Italy Italian Romanish also acceptable.
Latvia Consumer: Latvian UK English
Prof: or English, German
Liechtenstein German
15. Example markets
• Europe
– 27 countries with 23 languages
– 6 additional countries coming
– Represents 445 million consumers
– Which languages for your products? Typically, 10-12
• A i core l
Asia, languages
– Simplified Chinese
– Traditional Chinese
– Japanese
– Korean
19. Internet Age
• 50% of internet users worldwide do not speak
English as their first language.
• O
Over the next two years, this number will
increase to 66% percent, and growing….
20. The world has changed
Ten years ago the U S stood at the epicenter of the
U.S.
Web universe, English dominated the airwaves, and
the dollar stood supreme. Today the U.S. is
p y
sixteenth worldwide in the percentage of its
residents with broadband access to the internet and
falling way behind in connection speed, China is
coming on strong, and the dollar threatens to be
supplanted by the Euro as the world’s favorite
world s
currency.
Source: On the Web Some Countries Matter More than Others
Web,
Quantifying the Market Opportunity for Globalizing the Web Customer Experience -- By
Donald A. DePalma, Benjamin B. Sargent, and R. Michael Powers
21. Global Markets / Languages
2007 Country GDP in USD % of 2007 Internet Dominant
Rank (billions) GWP Users Language
(millions) > 60%
1 United States 13,244.5 27.0% 205.3 English
2 Japan 4,367.4
4 367 4 8.9%
8 9% 86.3
86 3 Japanese
3 Germany 2,897.0 5.9% 50.6 German
4 China 2,630.1 5.4% 123.0 Chinese
5 United Kingdom 2,373.6 4.8% 37.6 English
6 France 2,231.6 4.5% 29.9 French
7 Italy 1,852.5 3.8% 28.8 Italian
8 Canada 1,269.0 2.6% 21.9 English /
French
9 Spain 1,225.7 2.5% 19.2 Spanish
10 Brazil 1,067.7
1 067 7 2.2%
2 2% 25.9
25 9 Portuguese
11 Russia 979.0 2.0% 23.7 Russian
12 South Korea 888.2 1.8% 33.9 Korean
Source: Source: Common Sense Advisory Report: On the Web, Some Countries Matter More than Others
23. What to localize
- Website / portion of Website
p
- Product and Service Brochures
- Collateral Materials
- Instructions and Directions for Use (IFU and DFU)
- Product Packaging
- Corporate Literature
- Advertisements
- Newsletters
- Annual Reports
p
- Business cards
- Etc.
24. Customers prefer buying from www.
g g
sites in their own languages
• Nearly 3 out of 4 participants surveyed by Common
Sense Advisory agreed that they were more likely to
buy from sites in their own languages than in English.
• Global consumers will pay more for products with
information in their language.
• Nearly 3 out of 4 participants surveyed agreed they
are more likely to buy products if after sale support is
in their o n lang age
own language.
Source: Can t Read, Won't Buy: Why Language Matters on Global Websites
Can't Read Won t
By Donald DePalma, Benjamin Sargent and Renato Benianatto
Common Sense Advisory, Sept 2006
34. How to approach a localization project
• Do it yourself vs. working with a vendor
y g
• Benefits of Outsourcing Your Localization and
Translation Work
• Vendor selection process
• Request for Information (RFI) process
• Pricing Structure
35. Do it yourself vs. working with a vendor
• Depends on the project, budget, deadline, and
quality expectations.
• Qualified resources:
– Project Managers
– Linguists
– Engineers
– Publishers
– QA personall
– Etc.
36. Benefits of Outsourcing Your
Localization and Translation Work
• Minimal coordination efforts on your part.
• Single point of contact for all languages and tasks.
• The multi-language service provider supplies highly qualified
and experienced subject matter linguistic resources desktop
resources,
publishers, engineers, quality assurance (QA) personnel and
project managers.
• Established localization methodology across all languages.
• ISO quality standards and processes (we highly recommend
to work with a vendor who is ISO 9001:2000 registered)
registered).
• On-time project delivery (of particular importance if you are
planning a simultaneous product roll-out).
g )
37. Vendor Selection Process /
Request for Information Process
q
• Be prepared to invest:
– Time,,
– Money,
– And the right amount of effort to find the vendor (or vendors) that’s
best suited to meet your needs
needs.
• Request for Information (RFI)
38. Vendor Selection Process
• Technical Competence
• Experience with comparable projects - references
• Total commitment to quality and customer service
• Communication processes
• Reliability and proven follow up
y p p
• Willingness to develop long-term relationship
• Resource availability
• Absolute clarity on price – should be within 10-
15% of median price
39. Pricing Structure (1)
Project level Price
Project management Typically 10-15% of total
costs
Documentation Price
Translation Per word or per page
Editing Per word or per hour
Proofreading Per word or per hour
Glossary/terminology development Per hour or per term (entry)
Desktop publishing Per hour or per page
Output (PDF/film/other deliverable) Per hour or per page
Quality assurance/format proof Per hour or per page
Graphics and screen captures
p p Per hour or per object
p j
40. Pricing Structure (2)
Software, Web sites & Price
Online help
Translation/edit/proof Same as for documentation
Glossary/terminology development Same as for documentation
Engineering Per hour
Graphics and screen captures Per hour or per object
Testing (verification) Per hour
Translation memory administration Per hour
New words Per word
Fuzzy match 60-80% of per word rate
Exact match/repetition 20-40% of per word rate
41. 5. Publishing Tools
Maxwell Hoffmann
Manager of Consulting and Training Solutions
ENLASO Corporation
P: (805) 494-9571
E: mhoffmann@translate.com
42. Characteristics of Marketing
Documents
• Image and layout is equal in importance to the
content
• Complex or creative layout
• Sophisticated, complex graphics
• Larger document size due to bigger and more
graphics
• Advanced use of color
– Tight control over color separations often needed in the
print phase
43. Issues unique to Marketing hard
py
copy
• Length of text line is a
design element
– Visual element may not
work after text expansion
k f i
• Careful use of white space
– Also affected by language
expansion
• Text line order may be
determined by line length
44.
45. Most popular publishing software
Layout Software
• Quark Xpress
– Had about 90% market share in the 1990s
• InDesign (Adobe)
– Introduced later, 1999. Slow performance at first, but
has outpaced Quark in some areas
Graphic Creation and Editing
• Ad b Ill t t
Adobe Illustrator
• Corel Draw
46. Quark Xpress History
• Born on MAC in 1987; Windows in 1992
• Xtensions opened up expansion via Third Parties
• Support for Tables in 2002
• QuarkXpress 7 in 2006:
– OpenType
O T
– Unicode
– Job Definition Format
– Composition Zones (multi-user collaboration)
47. InDesign History
• Launched in 1999
• Supported Windows and MAC
• First DTP product to support Mac OS X in “native”
native
mode, 2002
– Market share on MAC platform grew exponentially
– Quark shipped a release same week, OS 9 only
• First major DTP product to support Unicode
(multilingual), and OpenType fonts
48. Quark Advantages
• Tools to “pre-flight” a document (e g check for
pre-flight (e.g.
missing elements)
• Compositions zones allow for collaboration
– Layout and graphic elements can be edited outside the
layout application
y pp
• Xtensions have led to hundreds of third party
applications for color control and other extended
pp
functionality
49. InDesign Advantages
• Unicode support for several years so multilingual
work is easier
– Versions before Quark 7 require the more expensive
passport version
– Older versions of Quark require Asian version of
product to publish Chinese or Japanese
• Layout styles
• Creative Suite integrates InDesign with Illustrator
and Photoshop for more seamless editing
50. Helpful Hints
• If length of key text line will determine design
elements, have text pre-translated to test it in
target languages
• Make sure that Graphics files have editable text
– Avoid converting text to an “outline” (vector art) which
outline
makes editing and translation impossible
– Once text is converted to an outline, you cannot edit it
– If you need to convert text to an outline for “special
effects”, save the original text first
52. Helpful Hints, continued
• MAC Font issues
– Many Mac fonts made for OS9 will not work with OSX
– Use MAC utilities (e.g. StuffIt) to compress files on the
(e g
MAC before transfer to maintain font integrity
• General Font issues
– When selecting corporate fonts for marketing, see if
style is available in non-Latin and Asian versions
53. Helpful Hints, continued
• PDF output for print
– Make sure that you have thoroughly documented your
p
printer’s PDF specifications.
p
• Multiple layers
– Avoid having multiple layers ( g text, layout, g p
g p y (e.g. , y , graphics)
)
compressed as one layer. More difficult to edit.
55. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of
improving the volume and quality of traffic to a Web site
from search engines via "natural" ("organic" or
"algorithmic") search results. Usually, the earlier a site is
presented in the search results, or the higher it "ranks",
the more searchers will visit that site. SEO can also target
site
different kinds of search, including image search, local
search, and industry-specific vertical search engines.
Source: http://en.wikipedia.org/wiki/Search_engine_optimization
56. Why SEO?
• Inexpensive Marketing Strategy
p g gy
– 20 billion searches (June 2007)
– Google Network: 4 billion searches
– Yahoo Network: 2 billi searches
Y h N t k billion h
– Microsoft Network: 1.1 billion searches
– Ask.com Network: 403 million searches
– AOL (Time Warner) Network: 341 million searches
(Ti W )N t k illi h
• Effective if done right
• R t
Return on Investment
I t t
60. SEO Best Practices
• Keyword research
– Google AdWords
– Wordtracker
– Keyword Discovery
– Overture (Yahoo)
( )
61.
62. SEO Best Practices
• Localize Key Web pages
• Multilingual
M ltiling al Press Releases
• Multilingual eNewsletter
• Link exchange
• Directories
• Bilingual Blogs
• Search Engine Marketing (SEM or Pay-per-click
advertising)
63.
64. Thank you!
Any questions?
• Chris Raulf (303) 516-0857 x103
craulf@translate.com
• Maxwell Hoffmann (805) 494-9571
( )
mhoffmann@translate.com