Gone are the days where developer was responsible for just writing clean code. Traditional definition of developer affects the individual developers more than it affects the organization. The developer tends to concentrate on getting better at just the area of coding and ends up not learning the nuances of building a successful product. As a Developer 2.0, the developer performs all of the following roles. 1. Coder 2. Devil's advocate 3. Code Reviewer A developer can work in multiple stories but cannot do more than one of the above tasks for the same story. For example, the same person cannot be both the coder and Devil's advocate. A team at Gainsight worked with this improved definition of developers and saw higher product velocity, better awareness about product and increased responsiveness to issues. This session will take the audience through the improved definition of the role of developer and present some thought-provoking questions to the audience to make them realize that the traditional definition of role of developer is just not enough.