Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.

1. Convert prospects into customers and customers into evangelists. Dirk Shaw Digital experiences that create brand advocates

2. Dave Balter, CEO bzzagent http://www.flickr.com/photos/61172365@N00/64059767/ “ Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “

3. The marketing funnel is no longer a funnel

5. A fragmented set of tools to deliver & measure integrated experiences increases complexity

6. What can you do to connect and increase engagement with these influencers?

7. Find talkers and their like minded peers

8. Help spread the message farther faster

9. Don’t sit back, join the conversation and stay there.

10. Measure and understand what people are saying

11. Give them a reason to talk Credit : http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg