The ppt is about different decision which needs to be taken by manager while branding.

1. -Dr. Diksha Bisht
Assistant Professor
Branding

2. ALD Plan
 Topic: Branding
 Objective: To understand and apply the concepts of Branding
effectively.
 Steps:
 Understand two broad categories of Product
 Describe branding
 Differentiate different elements of branding
 List important points to keep in mind while deciding the brand
 Come up with a new brand name or rebranding of existing product.
 Outcome: Students will be able to take decisions which are
necessary while doing branding for products.

3. Activity-1
 Ram is a marketing manager who works for a big business firm
XYZ. They are planning to introduce a new product into the market.
They are confused under which category they should launch their
product. Ram is asked to suggest a product which they should
launch and help them in taking various other decisions related to
that product. If you were in place of Ram what would have been
your suggestions?
 1. Think of a product category
 2. Suggest the product
 3. Suggest Branding, Packaging, Labelling of the product.

4. Activity-2
 Think of a well-known brand.
 Do thorough analysis of the brand.
 Identifying the strategies that contributed to their outcomes.
 Present findings.
 If you would have been the manager, would you have chosen
another strategies? If yes, what are they?

7. Amazo
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