Branding.pptx
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The document outlines an ALD plan on branding. It discusses understanding two categories of products, describing branding elements, and differentiating branding components. Students will learn how to make branding decisions for new or existing products, such as coming up with a new brand name. Two activities are described: suggesting a new product category, brand, packaging and labeling for a business; and analyzing a well-known brand's strategies and outcomes and proposing alternative strategies.
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Discussion 1This week of assigned reading of the course market.docx
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Part 5Marketing Developing Relationships© 2015 McGraw-Hil.docx
Part 5
Marketing: Developing Relationships
© 2015 McGraw-Hill Education.
We continue part 5 of your textbook, Marketing: Developing Relationships.
1
CHAPTER 11Customer-Driven MarketingCHAPTER 12Dimensions of Marketing StrategyCHAPTER 13Digital Marketing and Social Networking
12-2
Welcome to chapter 12, Dimensions of Marketing Strategy.
The key to developing a marketing strategy is selecting a target market and maintaining a marketing mix that creates long-term relationships with customers.
Getting the right mix of product, price, promotion and distribution is critical if a business is to satisfy its target customers and achieve its own objectives.
2
Learning Objectives
LO 12-1 Describe the role of product in the marketing mix, including how products are developed, classified, and identified.
LO 12-2 Define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ.
LO 12-3 Identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage.
LO 12-4 Specify the activities involved in promotion as well as promotional strategies and promotional positioning.
12-3
In chapter 11, we introduced the marketing concept and the various activities important in developing a marketing strategy.
In this chapter, we’ll take a closer look at the four dimensions of the marketing mix – product, price, distribution and promotion – used to develop the marketing strategy.
The focus of these marketing mix elements is a marketing strategy that builds customer relationships and satisfaction.
3
The Marketing Mix
12-4
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables.
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors.
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors.
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well.
4
Product Strategy
12-5
Product Development Process
Thousands of new products are introduced annually, few succeed
It takes time to get a new product to market
Sometimes a product or idea is shelved, only to be returned to later
The term product refers to goods, services and ideas and the product strategy involves development, classification, mix, life cycle .
Cairo 5th Marketing Club (Brainstorming) Dr.Hossam Omran
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Recommended
Discussion 1This week of assigned reading of the course market.docx
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Part 5Marketing Developing Relationships© 2015 McGraw-Hil.docx
Part 5
Marketing: Developing Relationships
© 2015 McGraw-Hill Education.
We continue part 5 of your textbook, Marketing: Developing Relationships.
1
CHAPTER 11Customer-Driven MarketingCHAPTER 12Dimensions of Marketing StrategyCHAPTER 13Digital Marketing and Social Networking
12-2
Welcome to chapter 12, Dimensions of Marketing Strategy.
The key to developing a marketing strategy is selecting a target market and maintaining a marketing mix that creates long-term relationships with customers.
Getting the right mix of product, price, promotion and distribution is critical if a business is to satisfy its target customers and achieve its own objectives.
2
Learning Objectives
LO 12-1 Describe the role of product in the marketing mix, including how products are developed, classified, and identified.
LO 12-2 Define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ.
LO 12-3 Identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage.
LO 12-4 Specify the activities involved in promotion as well as promotional strategies and promotional positioning.
12-3
In chapter 11, we introduced the marketing concept and the various activities important in developing a marketing strategy.
In this chapter, we’ll take a closer look at the four dimensions of the marketing mix – product, price, distribution and promotion – used to develop the marketing strategy.
The focus of these marketing mix elements is a marketing strategy that builds customer relationships and satisfaction.
3
The Marketing Mix
12-4
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables.
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors.
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors.
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well.
4
Product Strategy
12-5
Product Development Process
Thousands of new products are introduced annually, few succeed
It takes time to get a new product to market
Sometimes a product or idea is shelved, only to be returned to later
The term product refers to goods, services and ideas and the product strategy involves development, classification, mix, life cycle .
Cairo 5th Marketing Club (Brainstorming) Dr.Hossam Omran
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
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The demand for the role is increasing exponentially, which is seeing the average product manager salary in Australia doing much the same. So for those interested in this exciting, challenging and fast-developing line of work, what does a product manager career in Australia look like? What do the product management professionals of the future need to be aware of?
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I hope, you surely benefited from this lecture at your practical arena.
Thank you all.
Faculty of BusinessMarketing Discipline Group247.docx
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Marketing Discipline Group
24790 Business Project:
Marketing (Capstone)
Course Notes
Spring 2019
INTRODUCTION
David Waller
Lynne Freeman
Today’s WorkshopCourse OverviewClass MinglingDiscuss Project Ideas in Group
Objective: Familiarise yourself with the course and project requirements!
“a capstone is a crown, a shining and fully functional architectural feature that encloses and, for all time, seals into place the culmination of knowledge and experience.”
Capstone:
Subject descriptionThis subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.
24790 Business Project: Marketing (Capstone)
Requisites: 48 Credit Points in Master of Marketing Program Completion of 24734 Marketing Management Completion of 24710 Buyer Behaviour
StaffDavid WallerLynne Freeman
email is the preferred method of communication. If making an appointment at least 48hours notice pleaseUse your UTS email address; state your subject/tutorial number
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. apply a broad range of marketing tools, frameworks and decision-making to real world issues and contexts.
2. access and critically analyse relevant information for comprehensive marketing solutions.
3. integrate multifunctional perspectives and frameworks to deliver comprehensive business solutions and progress
organisational initiatives
4. apply innovative problem solving and develop self-directed project planning and solution processes
5. present effectively in an informal and formal manner the project plans and findings.
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Asgnmnts
We Also Provide SYNOPSIS AND PROJECT.
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Email: amitymbaassignment@gmail.com
Call / What’s App: 9971223030
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Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
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For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
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Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
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Product manager in Australia: Overview, Salary Data and Career Path
The demand for the role is increasing exponentially, which is seeing the average product manager salary in Australia doing much the same. So for those interested in this exciting, challenging and fast-developing line of work, what does a product manager career in Australia look like? What do the product management professionals of the future need to be aware of?
Lectures on International Marketing Management by Farhana Akter Madam
Dear Students and trainees/
Welcome you all !
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I hope, you surely benefited from this lecture at your practical arena.
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Course Notes
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INTRODUCTION
David Waller
Lynne Freeman
Today’s WorkshopCourse OverviewClass MinglingDiscuss Project Ideas in Group
Objective: Familiarise yourself with the course and project requirements!
“a capstone is a crown, a shining and fully functional architectural feature that encloses and, for all time, seals into place the culmination of knowledge and experience.”
Capstone:
Subject descriptionThis subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.
24790 Business Project: Marketing (Capstone)
Requisites: 48 Credit Points in Master of Marketing Program Completion of 24734 Marketing Management Completion of 24710 Buyer Behaviour
StaffDavid WallerLynne Freeman
email is the preferred method of communication. If making an appointment at least 48hours notice pleaseUse your UTS email address; state your subject/tutorial number
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. apply a broad range of marketing tools, frameworks and decision-making to real world issues and contexts.
2. access and critically analyse relevant information for comprehensive marketing solutions.
3. integrate multifunctional perspectives and frameworks to deliver comprehensive business solutions and progress
organisational initiatives
4. apply innovative problem solving and develop self-directed project planning and solution processes
5. present effectively in an informal and formal manner the project plans and findings.
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Asgnmnts
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call / What’s App: 9971223030
esw.edisonlearning.com Password jc173691Password kjrzxjS
esw.edisonlearning.com
Password jc173691
Password kjrzxj
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Lessons 16-45 due at 11 am EST
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GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
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New product development decision process diagram
Marketing Management model and diagram for powerful business presentations.
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An example of job description for Product Manager in consumer goods company
8 stances of a Product Owner
Want know more about the Product Owner role and maximize the value of your product?
Check the E-Book "8 Stances of a Product Owner" and create more valuable products.
The Product Owner as a Leader, Communicator, Negotiator, Scientist, Entrepreneur, Manager, Business Analyst and Facilitator.
This E-Book is a personal perspective from from Antonio Costa - Professional Scrum Trainer from Scrum.org about the Role of the Product Owner. Translated to English by me and Daniele Fontainha
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Branding.pptx
- 1. -Dr. Diksha Bisht Assistant Professor Branding
- 2. ALD Plan Topic: Branding Objective: To understand and apply the concepts of Branding effectively. Steps: Understand two broad categories of Product Describe branding Differentiate different elements of branding List important points to keep in mind while deciding the brand Come up with a new brand name or rebranding of existing product. Outcome: Students will be able to take decisions which are necessary while doing branding for products.
- 3. Activity-1 Ram is a marketing manager who works for a big business firm XYZ. They are planning to introduce a new product into the market. They are confused under which category they should launch their product. Ram is asked to suggest a product which they should launch and help them in taking various other decisions related to that product. If you were in place of Ram what would have been your suggestions? 1. Think of a product category 2. Suggest the product 3. Suggest Branding, Packaging, Labelling of the product.
- 4. Activity-2 Think of a well-known brand. Do thorough analysis of the brand. Identifying the strategies that contributed to their outcomes. Present findings. If you would have been the manager, would you have chosen another strategies? If yes, what are they?
- 7. Amazo n