2. What is smm(social media
marketing
* Social media marketing (SMM) is a form
of internet marketing that uses social
media apps as a marketing tool. These
social media platforms enable brands to
connect with their audience to: build a
brand; increase sales; drive traffic to a
website; and.
4. Marketing communication
Marketing Communications
refers to the use of different
marketing channels and tools in
combination. Marketing
communication channels focus
on how businesses
communicate a message to its
desired market, or the market
in general. It is also in charge
of the internal communications
of the organization.