At the European Blockchain Investment Congress 2019 offering the sneak peak of AISIDO - The network of premium tech ventures with good hearts, collaborating not only in doing well for investors but doing good for society!

1. European Blockchain Investment Congress 2019, Vienna
Blockchain strategies doing well for investors AND doing
good for society – Two things not fitting together?
AISIDO joint venture
showing the way

2. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce

3. Journey to Digital Success – The personal Story
Scientific: PhD-studies in digital change processes (Fil.
Lic.), MSc in business administration and BSc in
mathematical statistics
Digital: Leading international digital strategist for global
brands, e.g. Samsung, Mercedes, IKEA, Electrolux, PwC,
working in London, Barcelona, New York, Singapore,
Seoul, Dubai etc
Entrepreneur: First company as 19-year old, half a dozen
digital ventures, at least 2 ok exits, prestigous price for
growth startup
Knowledge: Founder of IAB, Digital Advisor of WFA, own-
er of some of the world’s biggest apps in its categories
with more than 15 million downloads, author of 5 books

4. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO

5. Journey from Heaven to Hell – The Change of Perspectives
• As a consequence I have lived a rather decent life, with an ok living in Sweden, a
house in Spain, an apartment in a greek paradise island…
• … apart from one year there was no paradise, but refugee children from Syrian war
being washed up on the beaches, and 1700 people without home, food, clothes
• I cried. My woman cried. We just had children, two gorgeous
twin boys, and those kids on the beach could have been ours

6. The First Stumbling Steps to Doing Good
• At the same time, I had been
accused of being one of Europe’s
best digital strategists
• So why could I not use that insane
power to not only help Mercedes
sell more cars, and Samsung sell
more phones, but actually do good?
• So I went home, started a FB-group
• Within 1 week I had 2.000 members,
within 2 weeks our apartment was
literally filled with donations (luckily
I had two ☺)
• I went down with 43 cases, spons-
ored by airline, helped by rock
climbing friends for distribution at the local ground

7. Scaling Up the Good - Offline
• But Kalymnos was not the only place
with refugee children starving and
freezing, so once started, you cant stop
• I started an NGO with 17 excursions,
from Croatia, Slovenia to Syria & Iraq
• In total help to 70,000 refugees
• My life changed, and I wanted to do
more :-/
• I started by writing a letter…

8. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos

9. The Open Letter to Davos: Scaling Up the Good - Online!
The Victims: It was recognized by the global elite
of World Economic Forum that the victims of the
world crisis needed a broad political solution
The Heroes: In Iraq and Syria, not meeting helpless
victims but fantastic heroes, it was recognized by
me personally that when these gorgeous people
instead gets support in being enabled, they per-
form miracles, for themselves and society
The Tech Assessment: It was communicated that the
tech solutions for doing this with internet access,
identification, banking & education, is already here
The Wakeup Call: to start doing this in a secure and
efficient way by blockchain yesterday!

10. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos
AIAR
EdTech Ltd
Setting an example by
synthesizing leading
insights from digital
communication,
learning, AI, gaming
development & refugee
help, to launch the tech
venture that is…
…daring to change the
world.

11. AIAR EdTech Ltd AS THE ANSWER TO THE GLOBAL SKILLING CRISIS
AI and automation is killing a lot of jobs
• 70 million young people are already unemployed in the
world
• Now over 75 million jobs are expected to disappear during
Globalization 4.0 and its transition from man to machine in
the next few years.
But AI and automation also means a lot of jobs are created
• But, yes, more than 130 million jobs are also expected to be
added in areas where there is not enough competence today
• Especially in technical skills (STEM), but also a lot of "human"
skills, in total more than half of the people in the world will
need reskilling of 1-12 months within the next year

12. AND THIS IS ONLY THE BEGINNING
• The Scope: And so far we only talked about
the people that need to reskill, where the
total market of education includes 2,5 billion
people
• The investor: Regarding doing well for
investors, this is an industry worth $6 trillion
– twice as big as the car industry.
• The society: Regarding doing good for
society, this is the most powerful weapon to
change the world

13. SO WHO SHOULD SOLVE THIS PROBLEM?
The analogue world
• Has not provided sufficient solution, so far they didn’t
even succeed in helping the 260 million children in the
world without access to school
• Adding to that broadly reckoned to prepare people for
life, while not sufficiently preparing people for jobs.
The digital world
• But like many other major world problems, such as in the
climate crisis and distributed wealth, both the problems
and the solution in skilling, are to be found in modern
digital technology.
• AIAR: solves this by using by not using new technology to
repair old processes, but actually innovating new ones

14. THE AIAR FOUNDERS

15. Doing Well for Investors AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos
AIAR
EdTech Ltd
Un-
connected
Un-
educated
Un-
banked

16. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos
AIAR
EdTech Ltd
Un-
connected
Un-
educated
Un-
banked
ANNOUNCING AISIDO – THE NETWORK OF VENTURES
USING TECHNOLOGY TO DO GOOD!
Gathering the Premium Tech Ventures with Hearts to Collaborate
as a Fast & Flexible School of Fish instead of a Big Inflexible Shark
“If you want to go fast, go alone. If you want
to go far, go together”
African proverb

17. Doing Good: The Blockchain Enablers of Emerging Markets
AISIDO JOINT VENTURE: Founders with heritage from con-
tinent of Europe, Asia and Africa (SID, AIAR & Dope Card)
• First hi-tech project with AI and blockchain
• Supported by the Ministry of Education in Ghana
• Onboarding students at 24 universities with 500,000
students, and 3 million in Nigeria TBA.
• More countries in line (with disruptive distribution by
schools, transport companies, coffee shops..)
Common denominator: “We all like the UN SDG goals, and we like the
ambition of Davos, but we think it goes to slow!”
1. The unconnected: 3,5 billion people don’t have access to the internet, so AISIDO
will enable sharing of the internet.
2. The uneducated: 2,5 billion people in the world need education, so AISIDO will
provide the most secure and personalized mobile learning system.
3. The unbanked: 2 billion people in the world don’t have access to bank, so AISIDO
will provide bank possibilities.

18. Doing Well for Investor AND doing good for society – The Journey
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos
AIAR
EdTech Ltd
Un-
connected
Un-
educated
Un-
banked
?
?
What Next?
Digital
Identification?
Greentech?
Digital
donations?
Health Coaching?
YOU TELL ME.
AND THEN YOU JOIN ME!

19. Cause Together We Will Make a Genuine Impact. Because We Can, and
if we Can, We Will!
Digital
Commerce
Analogue
NGO
Open
Letter to
Davos
AIAR
EdTech Ltd
Un-
connected
Un-
educated
Un-
banked
?
?

20. • The rule of the game: if you solve a small problem you get a small business, if you
solve a big problem you get a big business. In line with this AIAR regards nothing
but the biggest “business” possible.
• Best-in-Class: In all modern online verticals we have an hourglass
structure with 2-3 “gorillas” dominating, a lot of local initiatives
at the bottom, and nothing in between → i.e. winner takes it all.
Disclaimer:Thisisamodelcalculationbasedontheassumptionofthewholestrategywillbesuccessfullyimplementedwithfullattractionofthemarket.Actualresultsmightdeviate.
But Didn’t We Forgot Something? What About Doing Well for Investors?
I can not talk for SID and Dope Card (or I actually could, I would invest in them any time, probably
will ☺) – but can only talk for myself: AIAR will not only do good for society, but also for investors
- €
2000000 000 €
4000000 000 €
6000000 000 €
8000000 000 €
10000000 000 €
12000000 000 €
14000000 000 €
16000000 000 €
18000000 000 €
2 018 2 019 2 020 2 021 2 022
AIAR Estimated Revenue 2018-22
• Cashflow: With an aggressive attack for dominating market, this will give a negative
cash flow -$20M in 2020, and a healthy profit margin with cash flow of $3B in 2023
• Solid unicorn potential: Googles highest ranked futurist claims that the biggest
Internet company 2030 will be a digital school – Given the right implementation
the ambition of AIAR is nothing less than becoming this digital school!
• Penetration: In line with this AIAR will become one of those 2-3
gorillas, with 30 million users by 2020 and 1 billion users by 2023
• Revenue: with a modest ARPU of $1 (USD) in 2020 and $10 in 2023, the revenue
will be $30M in 2020 and $10B 2023.

21. CEO & Founder
+46 733 90 18 80
rufus.lidman@aiar.mobi
LinkedIn
Although the information contained herein is believed to be reliable, AIAR make no representation as to the accuracy or completeness of any information contained herein or otherwise provided by AIAR. AIAR are not providing tax; accounting or legal advice and the
prospective investor should rely on ITO own accounting, tax and legal advisors for definitive guidance as to the applicability of the enclosed information to specific circumstances. To the best of the knowledge of the Directors of AIAR the information contained in this business
proposal is correct. The aims, strategies, target, plans, intentions and projections referred to in this whitepaper are based upon assumptions which the directors consider reasonable, but any projections do not constitute forecasts and are subject to variation.
AIAR EdTech PTE Ltd
Singapore – Da Nang – Cebu
Dubai - Stockholm
www.aiar.mobi
But most crucial of all:
Doing Well for Investors
…AND (!) Doing Good
for Society ☺