The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique - Dennis Yu, BlitzMetrics
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Discover the power of the Dollar-a-Day strategy in our exclusive DigiMarCon Masterclass, designed for marketing managers and digital specialists from B2B companies and agencies. Learn how to maximize your digital marketing impact with minimal budget by leveraging this highly effective approach. Our expert instructor will guide you through a step-by-step process to create, execute, and optimize high-performing campaigns that yield exceptional results without breaking the bank.In this Masterclass, you'll uncover the secrets of targeting niche audiences, harnessing social proof, and amplifying your message with just $1 per day. Gain invaluable insights into selecting the right platforms and content formats to resonate with your audience, driving engagement and conversions. Whether you're a seasoned marketer or a digital specialist looking to sharpen your skills, this Masterclass will equip you with the knowledge and tools to implement the Dollar-a-Day strategy and elevate your marketing game.Don't miss this opportunity to unlock the full potential of your digital marketing campaigns with the Dollar-a-Day strategy. Join us at DigiMarCon and revolutionize your marketing approach for maximum impact and ROI.
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The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique - Dennis Yu, BlitzMetrics
- 1. KEYNOTE Dennis Yu CTO BLITZMETRICS The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique MIAMI, FL ~ JUNE 22 - 23, 2023 DIGIMARCONFLORIDA.COM | #DigiMarConFlorida DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean
- 2. SESSION 3 OVERVIEW Tuesday, June 13th, 2023 4:00 PM – 4:55 PM The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique Dennis Yu, CTO, BlitzMetrics ___________________________________________________ 4:55 PM – 5:00 PM Conference Wrap-up & Close ___________________________________________________ 5:00 PM – 7:00 PM Farewell Cocktail Reception
- 3. KEYNOTE Dennis Yu CTO BLITZMETRICS The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique BOSTON, MA ~ JUNE 12 - 13, 2023 DIGIMARCONNEWENGLAND.COM | #DigiMarConNewEngland
- 7. 3 Components to a WHY Video 6
- 8. 3 Components to a WHY Video 7
- 9. One-Minute WHY Video Structure 8
- 11. Dollar-a-Day 10
- 12. A testing methodology to find your customers, spend less on Ads, and get a higher ROAS… It’s the tool that’s allowed us to spend $1 Billion in online advertising over 17 Years 11 What is Dollar-A-Day? 11
- 14. Bryan Eisenberg Sear Botched Home Repair After a botched home repair, a mom wrote letters that were ignored, So we used the Dollar-a-Day to Target Sears executives. 13 Example of Dollar-a-Day in Action
- 15. Retargeting Revenue Golden State Warriors were looking to capitalize using retargeting audiences with Dollar-a-Day $1 into $38 at scale for the Golden State Warrior using Dollar-a-Day Retargeting Strategy. 14 Example of Dollar-a-Day in Action
- 16. Retargeting Revenue 15 Example of Dollar-a-Day in Action
- 18. 6 Steps 6 Steps to making Dollar-a-Day work for you 20
- 19. Step 1: Digital Plumbing Setting up tracking on your digital ads platforms 21
- 20. Using this method, We map out our Goals for each 22 Step 2: Goals
- 24. The “Why” Video 26 Step 3: Content
- 25. Alex Berman Example Third Party endorsements can look like this Grant Cardone Example 27 Step 3: Content
- 26. Use One-Minute videos for promotion 28 Step 3: Content
- 28. How many of you have content you could leverage for this? 30 Step 3: Content PRODUCE PROCESS POST PROMOTE Zoom/Podcast/Spe aking Podcasts Social Media Posts iCloud Photos Descript Social Snippets Content Library Design Style Guide Youtube Facebook Company Website Social Channels Thank you Machine Dollar a Day Ads Social Commenting Roundup/Listicles
- 29. Step 4: Targeting Upload your lists or customers Ad platforms are data machines and so the more data we can feed it initially, the better it’s likely to perform. 31
- 30. Rule of 10 10% engagement rate 10 snippets from 1 interview or video 1 in 10 ads is a winner 32 Step 4: Targeting
- 31. x 10% Engagement Rate CONTENT AUDIENCE 33 Step 4: Targeting
- 32. Caleb Guilliams B2B Lead Gen Now a lighthouse for life insurance with a 38% link click rate. Over 200% higher CTR than industry average… 34 Step 4: Targeting
- 33. x 10% Engagement Rate Caleb Guilliams Content People That Know Caleb Guilliams 35 Step 4: Targeting
- 34. Jake Paul Influencer Marketing Selling an interactive course targeting his content with his audience. Like this. 36 Step 4: Targeting
- 35. x 10% Engagement Rate Jake Paul Content People That Know Jake Paul 37 Step 4: Targeting
- 36. x 10% Engagement Rate Grant Cardone Content People That Know Grant Cardone 39 Step 4: Targeting
- 37. 10 Snippets from Content 40 Step 4: Targeting
- 38. 1/10 Ads Are Winners Winner Statistically, 1/10 Ads Will Perform The Best 41 Step 4: Targeting
- 39. Step 5: Amplification / Troubleshooting 42
- 40. Authority Not High Enough THE 3 COMPONENTS OF AUTHORITY Step 5: Amplification / Troubleshooting 43
- 41. The Hook Is VITAL Step 5: Amplification / Troubleshooting 44
- 43. Adjust for the Platform Step 6: Optimization 46 Content Targeting
- 44. Jason Wiser grew his B2B software company to over 1 million installs using the Dollar a Day Strategy and some light coaching from us. Jason Wiser 48
- 45. 51
- 46. Conference Wrap-up and Close WRAP-UP BOSTON, MA ~ JUNE 12 - 13, 2023 DIGIMARCONNEWENGLAND.COM | #DigiMarConNewEngland Chad Illa-Petersen LEAD STORY CATCHER THE STORY CATCHER LLC
- 47. SPONSOR We Would Like to Thank the Official Sponsor of DigiMarCon New England 2023 DIAMOND SPONSOR
- 48. PARTNERS We Would Like to Thank the Official Partners of DigiMarCon New England 2023 MEDIA PARTNER EXPERIENTIAL MARKETING PARTNER EVENT TECHNOLOGY PARTNER SEARCH MARKETING PARTNER PERSONALIZED MARKETING PARTNER INTERACTIVE CONTENT PARTNER LINKEDIN GROUP PARTNER PRIVATE EQUITY PARTNER VENUE PARTNER COMMUNITY PARTNER LEAD GENERATION PARTNER SOCIAL WALL PARTNER WEBCASTING PARTNER ENTERTAINMENT PARTNER ASSOCIATION PARTNER
- 49. SPEAKERS We Would Like to Thank the Speakers of DigiMarCon New England 2023
- 50. EVENTS View Upcoming DigiMarCon Events at digimarcon.com/events/
- 51. RECEPTION Join us at the Gloucester & Newbury Room on the 2nd Floor 5:00pm-7:00pm for the Farewell Cocktail Reception
- 52. THANK YOU FOR ATTENDING WE HOPE TO SEE YOU AGAIN NEXT YEAR!