Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

1. KEYNOTE
Leah Faul
FOUNDER
15000 CUBITS
ChatGPT and
Content Creation
Masterclass
HONOLULU, HI ~ JULY 13 - 14, 2023
DIGIMARCONHAWAII.COM | #DigiMarConHawaii
DIGIMARCONPACIFIC.COM | #DigiMarConPacific

2. BY LEAH FAUL
CHATGPT AND
CONTENT CREATION
MASTERCLASS

4. AN INTRO
BASICS
TIMELINE
NUANCES
RISKS
BENEFITS
GENERAL INFO
SLACK
COCA-COLA
GOOGLE ADS
SEMRUSH
CANVA
& MORE
EXAMPLES USING CHATGPT
MASTERCLASS
CURRICULUM
DETECTING
PROMPTS
BRAINSTORM
CREATE
SCALE
FAQS

5. THE MOST
IMPORTANT
THINGS Don't be intimidated
Avoid over-confidence
Never take first output
Data: 2021 and prior
Do know the basics
Prompting is a skill
Never take first output

6. HOW WOULD YOU INTRODUCE YOURSELF
TO A GROUP OF MARKETERS WITH ALL
LEVELS OF KNOWLEDGE OF YOU?
AN INTRODUCTION

7. TOO LONG...
TRY AGAIN.

8. CHATGPT IS
GROWING
RAPIDLY JUST
LIKE
MY
PUPPY
DID

9. THE
CHALLENGES
WE FACE
ARE REAL

10. NOT TO
MENTION THE
OTHER
CONCERNS...

12. WHAT ABOUT
THAT GRAY BOX?
MAC: LIKE THIS
PC: GET A MAC (JUST
KIDDING, SAME WAY)

13. WILL IT TAKE
MY DATA?
SHORT ANSWER:
YES
Cyberhaven
Article
CLICK ON SETTINGS (BOTTOM LEFT)
VISIT "DATA CONTROLS" > "SHOW"
MANAGE DATA ACCESS

14. IS THE
CONTENT
EVEN GOOD?
SOMETIMES.
YOU DETERMINE THAT.

15. NEVER TAKE THE
FIRST OUTPUT
PROMPTING
IS A SKILL
REMEMBER

16. WILL
GOOGLE
EVEN RANK
IT? YES. 100% YES.

17. IS IT GOING TO GIVE
ME SOMEONE
ELSE'S CONTENT?
IT'S POSSIBLE

18. CAN IT JUST
MAKE STUFF
UP?
YES. THEY EVEN
COINED A TERM
FOR IT..
HALLUCINATIONS

19. TASK
SUPPORT
BENEFITS
MASTERFUL
RESEARCH
EXCEPTIONAL
FEEDBACK
TIME FOR THE
IMPORTANT
STUFF
UNLIMITED
DRAFTS, IDEAS,
ROUNDS
SUBJECT MATTER
EXPERTISE
PERSONALIZED,
RAPID LEARNING
UNLIMITED
ADMIN SUPPORT
THE SOLUTION
TO SCALING

20. PAID
FREE

21. LEADING
BRANDS

22. SLACK
BETA (SIGN UP!)
https://openai.com/waitlist/slack

23. GOOGLE ADS
BETA (SIGN UP!)

24. JAMES QUINCY
CHAIRMAN & CEO
“We see opportunities
to enhance our
marketing through
cutting-edge AI, along
with exploring ways to
improve our business
operations and
capabilities.”
COCA-COLA
FRONT-RUNNER

25. SEMRUSH
AI WRITING ASSISTANT

26. CANVA
LEADING ON AI FEATURES

27. AND MORE...
A NON-EXHAUSTIVE LIST

28. ALRIGHT,
LET'S DO THIS.
ACTIONABLE STUFF
AHEAD.

29. SOME TIPS
WORD COUNT
NEW CHAT
CONVERSATIONS
DO OVERS
STOP
TRY AGAIN
ALLOW TO ? YOU
GDOCS DICTATE
NAVIGATING CHAT GPT

30. CRAFTING
Effective AI
instruction creation
ENGINEERING
Maximizing AI
performance
through prompts
TEMPERATURE
Controls response
randomness
REWRITING
Rephrasing
unsuccessful prompts
IMPLICIT
Indirectly
communicating
desired outcome
ROLE-PLAYING
Guiding AI's behavior
through roles
MAX
Maximum response
length
REPETITION
Maintaining AI focus
through repetition
EXPLICIT
Clearly stating
desired task
CONTINUATION
AI-generated
response text
CHAINING
Using output as
input
GUIDING
Phrases guiding
AI's thought
SYSTEM MESSAGE
Initial AI
behavior setting
MULTI-TURN
Back-and-forth
exchanges with AI
PRIMING
Providing context
before task
YES, AND..
Accepting and building
on AI response
INSTRUCTION
Directives
given to AI
NEGATIVE
Explicitly stating AI's
limitations
PLAYACTING
AI as specific
character
EMPHASIS
Highlighting important
parts
PROMPTING
101

31. IMPROVE WHAT YOU WRITE
PRIMING: 3 STEPS
DEFINE
YOU
CONSTRAINS
USE
SPECIFC
ASKS

32. TEACH IT YOU & YOUR BRAND
DEFINE YOU
BACKGROUND
STYLE
TONE
CONFIRMATION
ALLOW QUESTIONS
GIVE WRITING SAMPLES

33. GIVE IT RULES
CONSTRAIN
HEMMINGWAY
GRADE 5 VOCAB
REDUCE ADVERBS
FEYNMAN TECHNIQUE
CONTRACTIONS/CONJUNCTIONS

34. ENHANCED OUTPUTS
USE
SPECIFICS
WHAT ARE YOU WRITING?
WHO IS IT TO?
WHAT SHOULD THEY DO?
ANY SPECIFIC FORMATS?
IS THERE A CONTENT TECHNIQUE?

35. WRITE IN THE
VOICE OF...
WILLIAM SHAKESPEARE
SETH GODIN GARY VAYNERCHUK MALCOLM GLADWELL
J.R.R. TOLKEIN AGATHA CHRISTIE
SHERYL SANDBERG
MAYA ANGELOU MARK TWAIN
STEVE JOBS GEORGE R.R. MARTIN
STEPHEN KING
MARTIN LUTHER KING JR
ERNEST HEMINGWAY
High-flown, poetic, and
filled with metaphor
Insightful, succinct,
focused on marketing
and leadership lessons
Energetic, direct, no-
nonsense advice on
entrepreneurship
Intellectual, thought-
provoking, storytelling
style
Mythical, detailed, with
a grand sense of history
and lore
Encouraging,
motivational, focused on
women in leadership
Suspenseful, intricate,
with a classic mystery
structure
Empowering, poetic, with
themes. of resilience and
human spirit
Humorous, satirical, with
a keen observation of
human nature
Visionary, bold, with a
focus on innovation and
design
Complex, epic, filled
with intricate plotlines
and deep character
development
Vivid, suspenseful, and
narrative-driven
Inspirational, powerful,
filled with a sense of
justice
Short, simple sentences
with plain, direct
language
TAYLOR SWIFT
Emotional, introspective,
and relatable
ARIANA GRANDE
Poetic, emotive, and
filled with personal
reflections
JORDAN PEELE
Darkly humorous,
socially conscious, and
laden with suspense
JOHN GREEN
Thought-provoking,
introspective, and laced
with philosophical musings
LIZZO
Bold, empowering, and
unapologetic
LIL NAS X
Bold, provocative, and
unafraid to challenge
norms

36. > 15 DIFFERENT TYPES OF
CONTENT
STRUCTURES
MODULAR MINIMALIST INTERVIEW INTERACTIVE FICTION CIRCULAR
TIME LOOP SPLIT SCREEN SPLIT NARRATIVE PARALLEL NARRATIVE NESTED NARRATIVE
MULTIPLE POV FRAMED NARRATIVE FRAME TALE FRAME STORY MOCK EPIC
A structure that allow the reader
to rearrange the order of the
story, creating a personalized
reading experience
A structure that uses minimal
description and dialogue to tell
the story, often leaving
interpretation up to the reader
A structure that uses interview
transcripts to tell the story, often
focusing on a specific event or
indiviual
A structure that allows. the reader
to make choices that affect the
outcome of the story
A structure that ends where it
began, creating a sense of closure
and symmetry
A structure that tells the same
story over and over again, with
slight variations each time
A structure that tells two or more
separate stories side-bye-side,
often using parallel editing
techniques
A structure that tells two or more
separate stories that eventually
converge in some way
A structure that tells two or more
interwoven stories that mirror
each other in some way
A structure that includes multiple
layers. of storytelling within the
narrative, creating a complex and
multi-faceted tale
A structure that tells the story
from the perspectives of multiple
characters, allowing for a more
complex and nuanced narrative
A structure that uses a "story
within a story" format, often with
a narrator telling a tale to another
character
A structure that uses a series of
nested stories to create a larger
narrative
A structure that uses a framing
device to tell a series of
interconnected stories
A structure that uses form and
language. of epic poetry to tell a
humorous or satirical story

37. > 15 DIFFERENT TYPES OF
TONE
DESCRIPTORS
ABSURD AMUSED ANNOYED BEMUSED BITTER
CAREFREE CELEBRATORY CHEERFUL COLD COMIC
COMPASSIONATE CONFUSED CONTEMPLATIVE CONFUSED CONTEMPLATIVE
Use of humor that is illogical
or ridiculous - creative writing,
satire, humor
Tone that conveys
amusement or humor - satire,
humor, comedy
Tone that conveys irritation or
impatience - personal essays,
humor, social meda
Tone that conveys a sense of
puzzlement - creative writing,
satire
Tone that conveys resentment
or hostility - personal essays,
opinion pieces
Tone that is lighthearted -
satire, humor, creative writing
Tone that is joyful or
triumphant - advertising,
product launches, press
releases
Tone that. is upbeat or
optimistic - advertising,
product launches, press
realeases
Tone that. is unfeeling or
distant - creative writing,
personal essays
Tone that is humorous or
amusing - satire, humor,
comedy
Tone that is empathetic or
caring - peronsonal essays,
opinion pieces, activism
Tone that conveys confusion or
uncertainty - creative writing,
personal essays
Tone that. is empathetic or
caring - personal essays,
opinion pieces, activism
Tone that converys confusion
or uncertainty - creative
writing, personal essays
Tone that is reflective or
meditative - creative writing,
personal essays

38. ORGANIZED FOR CHAT GPT
CONTENT
OUTLINE

39. PLUGINS
BRAMEWORK
DECISION JOURNAL LINK READER AITICKERCHAT
REDFIN PORTFOLIOPILOT
INSTACART
VIDEO INSIGHTS SPEAK
POLARR SEARCH KLARNA SHOPPING
PLAYLISTAI
SHOP
VOXSCRIPT
SEO optimization and
content creation
Decision tracking and
review
Multi-format link
content reading
Stock insights from
financial transcripts
Real estate market
insights
Recipe and meal plan
ideas
Investment insights and
recommendations
Interacts with online
video platforms
Language learning for
global content
User-generated
photo/video filter
discovery
Price comparison
across online shops
Shopify playlist creation
from prompts
Product discovery from
various brands
Searchable transcripts
and financial data
ROBOAD
AI-guided ad campaign
management
LEXI SHOPPER
Localized Amazon
product
recommendations
DEV COMMUNITY
Article and user
recommendations
AI TOOL HUNT
Comprehensive AI tool
discovery
ABCMOUSE
Educational content for
children
ZAPIER
Integration with
5000+ apps
SPECIFIC TO CONTENT CREATION

40. AND A LITTLE
MORE
IN THE WEEDS

41. PERSONA
RESEARCH
AND OTHER
TASKS

42. GO DEEPER ON IDEAS
GET
STRONGER
TOPICS

43. TURNED INTO POSTS
VIRAL
YOUTUBE
VIDEOS
FILTER VIDEOS BY VIEW COUNT
YOUTUBETRANSCRIBE.COM
FEED TO CHATGPT
ASK FOR RECOMMENDATIONS

44. CREATE KILLER
SUBJECT
LINES

45. USE GOOGLE SHEETS
SELECT EXTENSION
APP SCRIPT & PASTE
USE API KEY
IS THERE A CONTENT TECHNIQUE?
USE GOOGLE QUALITY RATER GUIDELINES
GRADE YOUR
WEBSITE CONTENT

46. PROMPT 1
BLOG
WRITING
CRAFT A BLOG W/ DETAILS
INTEGRATE KEYWORDS
FEED KEYWORDS
LEVERAGE STORYTELLING
ADDITIONAL DETAILS

47. PROMPT 2
A BONUS
BLOG

48. FEED IT 10 IDEAS
ASK FOR MORE
PICK WHAT YOU LIKE AND REPEAT
REPEAT WITH HOOKS
IDEA GENERATION
LINKEDIN
CONTENT

49. A FEW OTHER
SPECIAL MENTIONS
AI CONTENT CREATION
TOOLS

50. JASPER
AI WRITING ASSISTANT

51. SURFER
AI WRITING ASSISTANT

52. IN PLATFORM AI ASSISTANT
CLICKFUNNELS

53. IN CASE YOU WANT TO
GO DEEPER ON AI...

54. THANK YOU!
REACH ME AT
LEAH@15000CUBITS.COM