3. TEAM 2
Introduction
SocialMediaMarketing
is a vital component for businesses
looking to build an engaging online
presence, as it allows them to connect
with their target audience and increase
brand awareness.
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4. TEAM 2
Background
Social Media becomes integral part of our lives
It has revolutionized the way businesses operate and
communicate with their target audience. With billions of
active users across various platforms, social media has
created an enormous opportunity for businesses to reach out
to their customers and potential customers.
The current social media landscape.
How has impacted businesses?
The benefits of social media marketing for businesses.
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Overview
5. TEAM 2
Current Landscape
The number of social media users worldwide
has been steadily increasing over the past
few years. In 2022, it is estimated that there
are 4.8 billion active social media users
globally, which represents approximately
60% of the world's population.
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The increasing number of social
media users worldwide
It has led to the democratization of
information and has given a voice to people
who were previously marginalized. However,
it has also been criticized for promoting
unhealthy comparisons and unrealistic
expectations.
The impact of social media on
society and culture
6. Impact on Business
Access to a large and diverse audience.
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A cost-effective way
Direct engage to customers Brand reputation management
TEAM 2
Social media has
transformed the
way businesses
operate and
communicate
with customers.
7. Benefits on Business
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TEAM 2
Increased brand
awareness
By regularly posting engaging
content and interacting with
followers, businesses can
establish themselves as thought
leaders and build a loyal
following.
Targeted advertising
This targeted approach helps to
ensure that advertising efforts
are reaching the right people and
can result in higher conversion
rates and a better return on
investment.
Improved engagement
and loyalty
By responding to comments and
messages in a timely and helpful
manner, businesses can improve
customer satisfaction and build
brand loyalty.
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8. Conclusion
8
TEAM 2
Social media has become an integral part of our daily
lives, with an increasing number of users worldwide.
The impact of social media on society and culture is
undeniable, and it has also brought significant
benefits to businesses.
By leveraging social media marketing, businesses
can reach a wider audience, increase brand
awareness, and engage with their customers on a
more personal level.
