3. TEAM 2
Introduction
SocialMediaMarketing
is a vital component for businesses looking to build an
engaging online presence, as it allows them to connect
with their target audience and increase brand
awareness.
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4. TEAM 2
Background
Social Media becomes integral part of our lives
It has revolutionized the way businesses operate and communicate
with their target audience. With billions of active users across various
platforms, social media has created an enormous opportunity for
businesses to reach out to their customers and potential customers.
The current social media landscape.
How has impacted businesses?
The benefits of social media marketing for businesses.
4
Overview
5. TEAM 2
Current Landscape
The number of social media users worldwide has
been steadily increasing over the past few years. In
2022, it is estimated that there are 4.8 billion active
social media users globally, which represents
approximately 60% of the world's population.
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The increasing number of social
media users worldwide
It has led to the democratization of information and
has given a voice to people who were previously
marginalized. However, it has also been criticized for
promoting unhealthy comparisons and unrealistic
expectations.
The impact of social media on
society and culture
6. Impact on Business
Access to a large and diverse audience.
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A cost-effective way
Direct engage to customers Brand reputation management
TEAM 2
Social media has
transformed the
way businesses
operate and
communicate
with customers.
7. Benefits on Business
7
TEAM 2
Increased brand
awareness
By regularly posting engaging
content and interacting with
followers, businesses can
establish themselves as thought
leaders and build a loyal
following.
Targeted advertising
This targeted approach helps to
ensure that advertising efforts
are reaching the right people and
can result in higher conversion
rates and a better return on
investment.
Improved engagement
and loyalty
By responding to comments and
messages in a timely and helpful
manner, businesses can improve
customer satisfaction and build
brand loyalty.
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8. Conclusion
8
TEAM 2
Social media has become an integral part of our daily
lives, with an increasing number of users worldwide.
The impact of social media on society and culture is
undeniable, and it has also brought significant
benefits to businesses.
By leveraging social media marketing, businesses
can reach a wider audience, increase brand
awareness, and engage with their customers on a
more personal level.
