Content marketing is a marketing strategy that involves creating and sharing content to attract and engage an audience.

1. CONTENT
MARKETING
THE
2023 november 30

2. 2
OVERVIEW
Content marketing is a marketing strategy used to
attract, engage, and retain an audience by
creating and sharing relevant articles, videos,
podcasts, and other media. This approach
establishes expertise, promotes brand awareness,
and keeps your business top of mind when it's time
to buywhat you sell.

3. 3
4 MAIN COMPONENTS
Awareness - Content focused on educating your audience.
Evaluation - Customers determine whether they need your
product.
Conversion - Reasons to buy your product.
Delight - Keeping your audience engaged

4. 4
The idea behind content
marketing is simple: To
entertain, to persuade, to
inspire and to educate.
These are the four essentials
of content marketing.
Without these four
fundamentals, content
marketing is just another
form of dull marketing,
grouped with the rest of
failed market attempts.
FUNDAMENTALS
Entertain
Inspire
Persuade
Educate

5. 4 PS
The 4Ps of product, price, place, and
promotion refer to the products your
company is offering and how to get them
into the hands of the consumer. The 4Cs
refer to stakeholders, costs, communication,
and distribution channels which are all
different aspects of how your company
functions.
5

6. Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience – and, ultimately, to drive
profitable customer action.
GOAL OF CONTENT MARKETING?

7. FOR
LISTENING
THANK YOU
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