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Programming Like a Human, Digiday Video Anywhere Summit, April 10

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Digiday

Beth Le Manach's presentation from the Digiday Video Anywhere Summit on April 10 in Palm Beach, Florida.

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OUR VIEW OF THE WORLD IS CHANGING
R E A L LY C O M P E T IN G W IT H T H E S E B R A N D S “ THE HUMANS”
WHY IT’S HARD FOR MEDIA BRANDS TO BE HUMAN Brand Voice Mission Statement Style Guides Value Propositions Programming Strategies
• Build Empathy • Collaborate Freely • Share “Origin Stories” • Embrace Imperfection • Show Gratitude Top 5 Things Humans Brands Do Well
Thank you!

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Programming Like a Human, Digiday Video Anywhere Summit, April 10

  • 1.
  • 2. OUR VIEW OF THE WORLD IS CHANGING
  • 3. R E A L LY C O M P E T IN G W IT H T H E S E B R A N D S “ THE HUMANS”
  • 4. WHY IT’S HARD FOR MEDIA BRANDS TO BE HUMAN Brand Voice Mission Statement Style Guides Value Propositions Programming Strategies
  • 5.
  • 6. • Build Empathy • Collaborate Freely • Share “Origin Stories” • Embrace Imperfection • Show Gratitude Top 5 Things Humans Brands Do Well