Rick Waxman and Patrick Bennett's presentation at the Digiday Brand Summit in Key Biscayne, Florida on April 27th, 2016

1. Marketing For
A Modern
World
How an integrated approach
serves both ends of the funnel
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2. 2

3. 3
The modern world

4. 4
Consumers have more choice
no 1.

5. 5
The need for differentiation
no 2.

6. 6
Tighter marketing budgets
no 3.

7. 7
Advancing technologies
no 4.

8. 8
Regulatory pressures
no 5.

9. 9
How we did it

10. 10

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Two targets

12. 12
When the rubber hit the road

13. 1313

14. 9
YRS
to begin
renovation

15. 15

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Busy parents, when you see these super-fun, no-fuss kids rooms,
even you might find time for a renovation project. Get inspired by fun
and functional kids rooms at http://bit.ly/1Vc4IFY #TDRollingReno
32
March 15

21. 21

24. 24
The results

25. 25
Media impressions
200MM Positive sentiment
90%

26. 26
leadership and employee
engagement

27. 27