The Mobile App Industry There are 6 billion mobile phone subscribers in the world. Every 4th mobile phone is a smartphone. In 2011 alone, 491.4 million smartphone devices were shipped and are forecasted to exceed 1 billion units by 2014. A smartphone has 41 apps installed on an average. Users spend 94 minutes a day on mobile apps, as opposed to 72 minutes on the web. Direct revenue from the sale of apps, In-app purchase and subscriptions across smartphones and tablets. $36.7 billion $7.3 billion 2011 2015 Source: Nielsen, Mint.com
Android dominance With increasing smartphone penetration, there has also been a dominance in the Android operating system share. For data which dates back to February 2012, Android had a stronghold on the OS market with a 48% share.
Valuation App Valuation App aims to serve as a portable tool for finance professionals, who would like to perform complex calculations on the go, without resorting to their spreadsheets for available models. Users input required values and get desired results computed. The app serves as a prototype for the following analysis: Beta CAPM WACC Income Statement Free Cash Flows Discounted Cash Flows Comparable Analysis Precedent Transactions Time Value of Money Startup Valuation
Business Model We shall use the Freemium model for our app, by offering certain features for free to all users. They can then make an upgrade to the full version by paying $0.99, if needed.