Digiday Programmatic Media Summit | Dish Media Sales & Sling TV

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Digiday

By: Sean Robertson (GM, Addressable & Programmatic) & Alix Kraft (Senior Manager, Advanced TV & Digital)

Marketing

Today’s Speakers
Sean Robertson
GM, Programmatic &
Addressable Advertising
©2018,DISHNetworkL.L.C.Allrightreserved.
Alix Kraft
Sr. Manager of Advanced
TV & Client Services

Changes in
Viewership Behavior
©2018,DISHNetworkL.L.C.Allrightreserved.

©2018,DISHNetworkL.L.C.Allrightreserved.
Source: eMarketer

©2018,DISHNetworkL.L.C.Allrightreserved.
Adding OTT

2.3MM+
Live OTT Households
America’s #1 Live TV Streaming Service
©2018,DISHNetworkL.L.C.Allrightreserved.
Subscribers
2.37MM+

©2018,DISHNetworkL.L.C.Allrightreserved.

©2018,DISHNetworkL.L.C.Allrightreserved.
Addressable

Programmatic Benefits
©2018,DISHNetworkL.L.C.Allrightreserved.

Programmatic Partners
©2018,DISHNetworkL.L.C.Allrightreserved.

©2018,DISHNetworkL.L.C.Allrightreserved.
Why isn’t OTT mainstream?

Sean Robertson
GM, Programmatic &
Addressable Advertising
©2018,DISHNetworkL.L.C.Allrightreserved.
Alix Kraft
Sr. Manager of Advanced
TV & Client Services
Dish Media Sales @DISHmediasales Dish Media Sales
Sean.Robertson@dish.com Alix.Kraft@dish.com

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