Project Malibu is an all-digital platform that allows media owners to more easily reach advertisers and monetize their inventory, and allows media buyers to quickly find, purchase, and measure TV and video ads. It aims to address issues in the TV and video advertising industry like fragmentation of networks and inventory, the need for better data and management tools, and outdated existing tools, by providing a centralized digital solution for buying and selling ad space.

3. Project Malibu is an all-digital platform for buying and selling all forms of TV and video advertising. For Media Owners: A quick and effective way to reach more advertisers and better monetize inventory. For Media Buyers: A fast and easy way to find, buy, and measure TV and video advertising.

4. TV & Video Advertising An Industry In Transition

5. FACTOR 1 FRAGMENTATION 1980: 11 National Networks

6. FACTOR 1 FRAGMENTATION 2009: 125+ National Networks

7. FACTOR 1 FRAGMENTATION 1980: 18 Million National & Local TV Spots

8. FACTOR 1 FRAGMENTATION 2009: 12.5 Billion National & Local TV Spots

9. FACTOR 2 MORE DATA + MANAGEMENT

10. FACTOR 3 ECONOMIC FORCES

11. FACTOR 4 ANTIQUATED TOOLS

12. Our solution is Project Malibu.

13. PROJECT MALIBU 5 KEY PROCESSES

14. BENEFITS MEDIA OWNERS

15. BENEFITS MEDIA BUYERS

16. Where we fit in.

17. Our approach.

18. Why Spot Runner?

19. Q&A