This report simply shows the activity and the results of Social Ampiification Program in Turkey.

2. Agenda
This report sums up what we have done so far, the learnings we made and the insights we discovered as follows:
- Introduction
- Key Metrics & Quick Learnings
- Top Engagement Posts & Strategy
- Conversations And Messages & Stragety
- Our Contents in Global
- Regional Comparison
- Total Benefit
- What’s Next?
It covers:
- Windows Turkey Child Page
- Microsoft Developer Turkey Child Page
- Microsoft Developer Turkey Twitter Account
- Microsoft Partner Network Turkey Page
- Internet Explorer Turkey Child Page
- Acik Akademi / MS Kampus / SQL Server Onculeri
- Potential Accounts

3. Introduction
Social Amplification Program started in Turkey in September 2013 and has covered the Facebook pages of Windows
Turkey, Microsoft Developer Turkey and Microsoft Partner Network Turkey. We started to work on Windows page in
October and on Microsoft Developer and Microsoft Partner Network in November.
Then because of the community similarity with Microsoft Developer Turkey, we started to support Acik Akademi and
Ms Kampüs pages. We started to work on them in November as well.
On the other hand, Internet Explorer Turkey has approximately 250k fans, we want it to keep it this page alive and
started to manage it. We started to work on IE Turkey page on March 2014.
We’ve also met with SQL Server side from Microsoft Turkey and try to give our advices and support their social media
channels called SQL Server Onculeri since January 2014.
Finally, for the social media planning actions, we’ve colloborated with UM for several times and in accordance with that
we posted for Microsoft Turkey couple of times, share our advices for the campaign process’.

5. Key Metrics – Lifetime Likes
107,654
114,641
142,887
174,026
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
1-31
Aug
1-31
Sep
1-14
Oct
15-31
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
1-17
Aug
Existing Fans
Lifetime Likes
Trendline

6. Key Metrics – Fan Growth
3,458
2,118
1,205
1.626 (%1,41)
3.002 (%2.58)
5.449 (%4,60)
6.458 (%5,15)
5.476 (%4,15)
5.224 (%3.79)
8.119 (%5.67)
6.479 (%4.27)
5.533 (%3,37)
5.306 (%3,23)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
1-31
Aug
1-31
Sep
1-14
Oct
15-31
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
Growth
Growth
Trendline

7. Post Frequency
6
7
0
13
24
28
25
23
18
30
22 22
23
0
5
10
15
20
25
30
35
1-31
Aug
1-31
Sep
1-14
Oct
15-31
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
Brand Posts
Trendline

8. Key Metrics – Daily Reach
49230
43200
46421
46315
59660
0
10000
20000
30000
40000
50000
60000
70000
10/14/13
10/21/13
10/28/13
11/4/13
11/11/13
11/18/13
11/25/13
12/2/13
12/9/13
12/16/13
12/23/13
12/30/13
1/6/14
1/13/14
1/20/14
1/27/14
2/3/14
2/10/14
2/17/14
2/24/14
3/3/14
3/10/14
3/17/14
3/24/14
3/31/14
4/7/14
4/14/14
4/21/14
4/28/14
5/5/14
5/12/14
5/19/14
5/26/14
6/2/14
6/9/14
6/16/14
6/23/14
6/30/14
7/7/14
7/14/14
7/21/14
7/28/14
8/4/14

9. Key Metrics – Engagement Type
846 1020
2684
4471 4270
6729
5908
5055
9199 8947
11440
12494
219 320
2429
1109
2665
3227
3558
3260 3468
2999
4086
4459
66 128
427
787 822
1309
852 705
1621
1172
1294 1367
0
2000
4000
6000
8000
10000
12000
14000
1-31
Aug
1-31
Sep
1-31
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
Likes
Comments
Shares

10. Key Metrics – Demographics of Fans
11% 3%
35%
8%
15%
3%
8%
2% 11%
4%
13-17 Male 13-17 Female
18-24 Male 18-24 Female
25-34 Male 25-34 Female
35-44 Male 35-44 Female
45+ Male 45+ Female
81%
19%
Male Female

11. Quick Learnings – Key Metrics
• Our fanbase has growth 59.385 and reached to 174.026 fans in total and on the monthly basis, it approximately
growth 5.672 fans but more importantly we reached most of these fans later on.
• From time to time we couldn’t post regularly due to the news like Soma Mine Disaster but we have posted
approximately 24 times per month on the average.
• Our daily organic and viral reach numbers moves up according to engagement count of content, it’s not possible
to know how many of Windows fans have seen our content since we started but based on our experience, we
assume that our contents have met with over %80 them at least 1 time.
• Users have preferred to engage by liking our content atmost and «share» has the lowest count. However, our
«share» numbers are quite high when it’s compared with the other Windows pages around the world and our
engagement count keeps increasing and it has reached the peak by June.
• «13-34 Male» is the most dominant gender-age diversity and this sub-community decides to life circle of our
contents. We always try to take their attention in the first base. As this gender-age diverstity has %61 of all
community, we have posted most of our content between 17:00 – 20:30.

12. Top Engagement Posts
06.08.2014
69.056 People Reached (1)
2.211 Likes (2) –187 Comments – 462 Shares (1)
26.06.2014
40.032 People Reached
2.356 Likes (1) – 214 Comments – 192 Shares

13. Top Engagement Posts
08.04.2014
65.184 People Reached (2)
427 Likes – 205 Comments – 336 Shares (2)
24.10.2013
61.888 People Reached (3)
555 Likes – 1.686 Comments (1) – 141 Shares

14. Top Engagement Posts
07.08.2014
19.008 People Reached
1.328 Likes (3) – 107 Comments – 57 Shares
24.07.2014
42.784 People Reached
831 Likes – 385 Comments – 283 Shares (3)

15. Top Engagement Posts
09.06.2014
42.384 People Reached
474 Likes – 1.161 Comments (3) – 33 Shares
17.02.2014
42.784 People Reached
426 Likes –1.294 Comments (2) – 61 shares

16. Strategy – Sharing is Caring
Due to we don’t use Facebook
Ads for Windows or do not have
any competition, «share» counts
are so important for us. Therefore
we try to make our content
«sharable».
Even we posted a «product
content», we try to attach an
interesting photo or a remarkable
copy.
This simply helps us to reach
further people or reach more
fans.

17. Strategy – = Computer
We try to claim «Computer» word
and environment and try to make
users think Windows = Computer.
Gaming is our another channel to
reach computer users and we also
try to claim «Gaming».
Due to it’s not possible to play
games on Mac, we try to remind
people that they need Windows
to play computer games.

18. Strategy – Ask The Right Question
«Which», «When», «How many»
questions perform much better
than «Why» or «How» questions.
We give them choices, visualize it
or ask them a question which can
be answered by just writing a
word or number.
Rarely we ask them negative
questions to get insights from
their side and try to understand
what’s wrong on their side.

19. Strategy – Use The Internet Culture
We use one of the most popular
thing of global Internet Culture
«meme»s or one of the most
popular thing of Turkish Internet
culture «caps» to engage with our
community.
These posts get so many
interaction, especially likes and
shares and bring new fans to our
page.
We combine these kind of images
with a remarkable copy and
attach to a related Windows web
page link in order to drive fans to
guidance pages.

20. Strategy – «That’s Turkish!» 
Although we’re
managing a global brand
like Windows, we know
that we’re trying to reach
Turkish people. «It’s
Turkish» is one of our
insights and in the
highlight of this, we try to
use «Turkish» solutions.

21. Strategy–RetroRules!
Then & Now and Retro always
get great interaction therefore
we try to post this kind of
content at least 1 or 2 per
month.
Fans like Bill Gates, floppies,
internet in the 90s etc.

22. Strategy – Keep It Simple And Smile 
As Turkish people don’t like
reading and Twitter change
the perception about long
writings, we try to keep our
texts short and easily drive
them to the web site or make
them understand what we
want to tell.
On the other hand, there are
so many researches show that
contents and comments with
smileys gets much more
interaction than the other
ones. Additionally, people use
social media for fun.
Therefore using smileys give
us a positive appearence.

23. Strategy – Links Are Valuable
We add a link to our content
where possible and try to drive
fans to support page or
Windows web site.
Users might not find the content
itself interesting but they might
want to click the link or share the
link.
Therefore links give us another
chance to interact with our fans.

24. Strategy – Series! Series! Series!
We created some irregular
series and a regular series
called «Re-use the old
computer parts».

25. Conversations & Messages
• We try to give a response to all questions and some of the comments. Sooner or later we always send a reply to
the private messages we receive. When we start we had only 5-10 private messages a day and 5-6 comments to
reply but these days we recieve approximately 30-40 private messages a day and depending on content we may
have 10-12 comments to reply as well.
• Our main strategy for the conversations and messages is creating an environment which offes fun and
information around Windows and where fans can connect with each other.
• We always try to send the last message. Even a fan send a message and tell us «Thank you I’ve solved it with you
help» then we send another message and thank them for informing us regarding the result.
• We may not send a quick response and in this case we inform them due to a busy period we were not able to
send a quick response but we always send a response to Windows fans.
• Smileys are also being used in private messages and comments in order to create a more positive appearance.

26. Strategy – Act Like a Human, Not a Robot!
We always want to make
fans think «This page is
being runned by a human»
and in accordance with
that,
we do not use fixed
responses or comments.
Sometimes we just
response them with a
Facebook smile or we
thank them for their
comment or we ask them a
new question.
So many fans like our
comments and this bring
us more interaction.

27. Strategy – We’re Here To Help You
We’re trying to be
resourceful and
eager to help. We
always seek to deliver
what the fan is
looking for and solve
their problem.

28. Strategy – Make’em Surprised & Laughed
People use social
media for fun. We
should give them what
they want sometimes.
Even we strike back we
try to have a sense of
humour.

29. Our Contents in Global

30. Our Contents in Global (Continued)

31. Regional & Global Comparison

32. Total benefit of S.A.P. for WindowsTK
From October 15 to August 19:
• 241 Brand Posts (+%249)
• 123.9K Engagements (+%1.328)
• 514 Engagement/Post (+%309)
• 79.6K Likes (+%1.272)
• 32.9K Comments (+%1.432)
• 11.4K Shares (+%1.468)
• 59.6K New Fans
• 174.3K Total Fans (+%39)

33. What’s Next?
• Windows Turkey has 174.3k fans now and in the last 10 months it gained ~60k new fans. Our first goal is
expanding our community but it’ll probably grow slowly when it’s compared with the previous months. By the
end of a year we guess Windows page will have ~180k fans.
• On the other hand our engagement is quite high and we want to keep this engagement numbers up. We want
to keep engagement/post numbers 300-400 at least.
• Due to we don’t have a Windows Phone Turkey page, we are planning to post more contents around Windows
Phone topic.
• Most of Windows XP and Windows Vista users don’t think about updating to Windows 8 or Windows 8.1
because of the old PC they have. In the highlight of this, we’ll keep trying to drive fans to buy a new PC with
Windows 8.1.
• We are planning to share one Microsoft Developer content on Windows page per month and pick an app or
two and drive fans to these apps on Windows page.
• Now we have a more engaged community and we’ll end «Reusing the old computer parts» series and will start
to «Windows Tip» series.

35. Key Metrics – Lifetime Likes
1,867
2,100
6,556
9,952
0
2,000
4,000
6,000
8,000
10,000
12,000
1-31
Aug
1-31
Sep
1-30
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
1-17
Aug
Existing Fans
Lifetime Likes
Trendline

36. Key Metrics – Fan Growth
786 (%37.4)
517 (%17.86)
651 (%19)
538 (%13)558 (%12)
1.361 (%26)6
638 (%9)
824 (%11)869 (%10,7)
0
200
400
600
800
1,000
1,200
1,400
1,600
1-30 Nov 1-31 Dec 1-31 Jan 1-28 Feb 1-31 Mar 1-30 Apr 1-31 May 1-31 Jun 1-31 Jul
Growth
Growth
Trendline

37. Post Frequency
3
0
3
21
26
24
21
19
27
24
37
35
0
5
10
15
20
25
30
35
40
1-31
Aug
1-31
Sep
1-31
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31
Jul
Brand Posts
Trendline

38. Key Metrics – Daily Reach
78645
62035
158430
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
11/1/13 12/1/13 1/1/14 2/1/14 3/1/14 4/1/14 5/1/14 6/1/14 7/1/14 8/1/14

39. Key Metrics – Engagement Type
3
329
622
1760
1853
1655
2414
2179
2695
2821
1 26
342
127
247
97
259 252
327
254
0
284 215
963
787
618 614 618
822
542
0
500
1000
1500
2000
2500
3000
1-31
Oct
1-30
Nov
1-31
Dec
1-31 Jan 1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31 Jun 1-31 Jul
Likes
Comments
Shares

40. Key Metrics – Demographics of Fans
87%
13%
Male Female
9%
1%
41%
8%
26%
3%
6%
1%
3% 2%
13-17 Male
13-17 Female
18-24 Male
18-24 Female
25-34 Male
25-34 Female
35-44 Male
35-44 Female
45+ Male
45+ Female

41. Observations – Key Metrics
• Our fanbase has growth 7.791 and reached to 9.952 fans in total and on the monthly basis, it approximately growth
608 fans but more importantly we reached most of these fans later on.
• From time to time we couldn’t post regularly due to the news like Soma Mine Disaster but we have posted
approximately 26 times per month on the average.
• Our daily organic and viral reach numbers moves up according to engagement count of content, it’s not possible to
know how many of Windows fans have seen our content since we started but based on our experience, we assume
that our contents have met with over %95 them at least 1 time.
• Users have preferred to engage by liking our content atmost and «comments» has the lowest count. However, our
«comment» numbers are quite high when it’s compared with the other Microsoft Developer pages around the world
and our engagement count keeps increasing and it has reached the peak by June.
• Due to we had a great return on Facebook ad campaigns for Microsoft Azure. We’re %100 sure that our community is
almost completely developer related.
• «13-34 Male» is the most dominant gender-age diversity and this sub-community decides to life circle of our contents.
We always try to take their attention in the first base. As this gender-age diverstity has %76 of all community, we have
posted most of our content between 17:30 – 21:00.

42. Top Engagement Posts
05.06.2014
28.848 People Reached (1)
287 Likes (3) – 115 Comments (3)
– 320 Shares (1)
05.08.2014
17.608 People Reaches
381 Likes (1) – 17 Comments –
159 Shares (2)
09.07.2014
9.892 People Reaches
342Likes (2) – 16 Comments –
91 Shares

43. Top Engagement Posts
21.02.2014
20.440 People Reached (2)
241 Likes (3) –19 Comments –155 Shares
28.05.2014
11.844 People Reached
216 Likes – 164 Comments (1) – 57 Shares

44. Top Engagement Posts
10.08.2014
19.008 People Reached
140 Likes –135 Comments (2) – 57 Shares
20.11.2013
19.336 People Reached (3)
69 Likes – 12 Comments –159 Shares (3)

45. Strategy – Use Inside
Sleepless, tired, untied etc.
Even developers have so many
negative occurance in their
lives, they like to talk about it.
Additionally, they like the
content that only they can
understand.
Therefore we post a content
about the funny and inner
sides of a life of developer.
j o k e s

46. Strategy – <Codes> & </Memes>
Codes are kinda key to
engage with them. On the
other hand, as they are
online almost all day,
memes are another thing to
make them move.
We use both memes and
codes accordingly.

47. Strategy – Have Your Own Format
We try to be minimalistic. As we
always try to motivate fans to
start a new project, we use qotes
and anonymous statements.
We visualize them just as a solid
background and text on it.
This brings their attention to our
content and cause a great
interaction.

48. Strategy – Series – Stragety – Series – Stra...
As on Windows, seris are
performing quite well on
Microsoft Developer too.
We had a long series called
«From the point of Developer’s
view» and «A true developer
story» series and these series
bring so many new fans and
cause a great engagement.

49. Strategy – We Speak To All ITPROs 
Despite Microsoft is eager to
connect with C, C++ and C#
developers, we want to get in
touch with all developers and
make them visit our page.
Even we have %1 chance of make
them think about learning C++ or
C#, if we make it happen then
we’d barely count ourselves as
successful.

50. Strategy – Visual Studio & Azure & MVA
As Visual Studio, Microsoft
Azure and MVA hasn’t got any
child page of Turkey, we try to
share the contents regarding
them or driving our fans to
them.
Therefore, we may share
webinar annoucements of
Azure or new updates of Visual
Studio on Microsoft Developer
page.

51. Strategy – Acik Akademi & MS Kampus
We have a cross communication
between Acik Akademi & Ms
Kampus & Microsoft Developer
Turkey.
Sometimes we share the content
of Microsoft Developer on the
other two pages or sometimes we
share Acik Akademi Virtual Class
announcement on Microsoft
Developer Turkey.
This colloboration bring us so
many fans from these pages and
make virtual classes reach much
more people.

52. Conversations & Messages
• We try to give a response to all questions and some of the comments. Sooner or later we always send a reply to
the private messages.
• Microsoft Developer would like to offer a fun and interactive environment where developers can connect with
their peers, take advantage of relevant Microsoft resources and opportunities, and feel inspired to pursue their
goals.
• We want to build strong brand advocates to help us on our behalf.
• We want fans to understand «We’re not here to sell anything, we’re here to embrace geek life, tech evangelism
and developers»
• Microsoft Developer is more open to make fans connect with each other and in accordance with that we don’t
involve every conversation and let them speak sometimes.

53. Strategy – Try to Help & Being Informative
Being Informative is the
biggest help to fans of
Microsoft Developer.

54. Strategy – Have A Sense Of Humour 
Developers have
their own sense of
humour style. They
can be cynical to
theirselves, loves
inside jokes but for
some topics they’d
like to be flattered.

55. Strategy – Insider But Not an Exclusive
We always thank to
fans and try not be
seem snob.
Due to fans have
«Microsoft Developer
is approachable»
perception, they easily
express their thoughts,
opinions and
questions.
We response to their
comments to make
them feel «Microsoft
Developer is not a
brand page, Microsoft
Developer is a warm
person and one of us ».

56. Regional & Global Comparison

57. Total benefit of S.A.P. for MsftDev.Turkey
From November 6 to August 20,
• 261 Brand Posts (+%2.510)
• 27K Engagements (+%337088)
• 103 Engagement/Post (+%12819)
• 18.7K Likes (+%312383)
• 2.2K Comments (+%107500)
• 6.1K Shares (+%?)
• 7.7K New Fans
• 9.8K Total Fans

58. What’s Next?
• Microsoft Developer has 9.8K fans now and in the last 9 months it gained ~7./K new fans. It still has a great
potential about gaining new fans over Açık Akademi, Ms Kampüs, viral reach of itself and Facebook Ads. By the
end of a year we’re expecting Microsoft Developer Turkey page will have ~12k fans.(This is the 6th most
crowded page among Microsoft Developer pages)
• On the other hand our engagement is quite high for a page with 9.8K fans and we want to keep this
engagement in the same level. Our aim is keeping engagement/post numbers 100-200 at least.
• Visual Studio global page has 17K Turkish fans and Microsoft Azure global page has 6K Turkish fans but we
don’t have a child page for these accounts. Therefore we’ll keep sharing news and announcements regarding
Visual Studio or Microsoft Azure.
• We have a Twitter account for Microsoft Developer which was opened by the end of June and now have 303
followers. We may use this account more effectively and create Twitter chat sessions.

60. Key Metrics – Lifetime Likes
1,269
1,456
1,533
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1-31 Aug 1-31 Sep 1-31 Oct 1-30 Nov 1-31 Dec 1-31 Jan 1-28 Feb 1-31 Mar 1-30 Apr 1-31 May 1-31 Jun 1-31 Jul 1-20 Aug
Existing Fans
Lifetime Likes
Linear (Lifetime Likes )

61. Key Metrics – Fan Growth
29
7
4
12
47
39
62
32
20
12
18 20
0
10
20
30
40
50
60
70
1-31
Aug
1-31
Sep
1-30
Oct
1-30
Nov
1-31
Dec
1-31
Jan
1-28
Feb
1-31
Mar
1-30
Apr
1-31
May
1-31
Jun
1-31 Jul
Growth
Growth
Trendline

62. Key Metrics – Daily Reach
0
100
200
300
400
500
600
700
2/27/14 3/27/14 4/27/14 5/27/14 6/27/14 7/27/14

63. Key Metrics – Demographics of Fans
78%
22%
Male Female
1%
20%
6%
39%
12%
12%
3%
1%
6%
13-17 Male
13-17 Female
18-24 Male
18-24 Female
25-34 Male
25-34 Female
35-44 Male
35-44 Female
45+ Male
45+ Female

64. Observations – Key Metrics
• Interaction, growth and all the other key metrics for Partner Network pages are quite low. It’s not a local problem,
it’s valid for all countries.
• MPN is not able to use Social Content like Windows, Developer or Internet Explorer and this effect the page overall
score badly. Only share numbers are meaningful. Engagement/Post number is around 1.(According to Sprinklr, it’s 2
for MPN Germany, 1 for MPN South Africa and 1 for MPN Italy)
• Microsoft should seriously think about using Facebook Ads and pulling all the partners inside the Facebook page.

65. Total benefit of S.A.P. for MPN Turkiye
From November 27 to June 17,
• 255 Brand Posts (+%1144)
• 274 Engagements (+%1.402)
• 1 Engagement/Post (+%25)
• 218 Likes (+%1577)
• 12 Comments (+300)
• 42 Shares (+2000)
• 266 New Fans
• 1.531 Total Fans

67. Key Metrics – Lifetime Likes
251,257 253,821 252,226
190,000
200,000
210,000
220,000
230,000
240,000
250,000
260,000
1-31 Jan 1-28 Feb1-16 Mar 17-31
Mar
1-30 Apr 1-31
May
1-31 Jun 1-31 Jul 1-17 Aug
Existing Fans
Lifetime Likes

68. Key Metrics – Fan Growth
2,597
-926
-1,500
-1,000
-500
0
500
1,000
1,500
2,000
2,500
3,000
1-30 Jan 1-28 Feb 1-16 Mar 17-31
Mar
1-30 Apr 1-31 May 1-30 Jun 1-31 Jul 1-20 Aug
Growth
Growth
Trendline

69. Key Metrics – Daily Reach
13578
28730
20646
0
5000
10000
15000
20000
25000
30000
35000
2/20/14 3/20/14 4/20/14 5/20/14 6/20/14 7/20/14 8/20/14

70. Key Metrics – Demographics of Fans
75%
25%
Male Female
11% 3%
35%
8%
15%
3%
8%
2% 11%
4%
13-17 Male 13-17 Female
18-24 Male 18-24 Female
25-34 Male 25-34 Female
35-44 Male 35-44 Female
45+ Male 45+ Female

71. Key Metrics - Observations
• As the Internet Explorer page hasn’t got so many content like Windows or Microsoft Developer, we only share 2
posts in a week and because of this our reach numbers always go up and down.
• We have 252k fans but don’t know how many of them are really belong to IE TR page. Probably some of these fans
have added to Internet Explorer page because of merge process’ and these fans unlike our page as soon as we
appear on their feed and basicly we will come back to the fanbase we have.
• Internet Explorer has a like based engagement. Comments are following them but most these comments are jokes
about Internet Explorer.
• Demographic of fans of Internet Explorer TR is pretty similar with Windows community. «13-34 Male» is the
strongest diversity and we try to take their attention to make our content reach further users.

72. Top Engagement Posts
20.03.2014- 11.892 People Reached
49 Likes – 185 Comments
15.08.2014 – 24.760 People Reached
99 Likes – 27 Comments – 52 Shares
04.07.2014 – 10.616 People Reached
90 Likes – 14 Comments – 16 Shares

73. Strategy - %50 Product -+ %50 Social
As we post twice per week and
don’t have so many contents
like Windows or Microsoft
Developer, we try to keep our
content stragety balanced as
%50 product related and %50
social.
We try to be funny, helpful and
remarkable to remove the
negative perception of IE.

74. Strategy - «Internet» Is Our First Name!
We try to claim everything about
«Internet» and try to be
experimental.
We use memes, retro things and
Internet history of Microsoft.

75. Strategy – If It Works, It Works Everywhere!
It’s another channel to understand
which content performs well and
which doesn’t.
Sometimes we use contents from
Microsoft Developer or Windows
and sometimes we use contents of
Internet Explorer on Windows or
Microsoft Developer accordingly,
because of it works, it works
everywhere!

76. Conversations & Messages – Strategy
Just like other pages, we try to
help users and response to all their
questions and comments.
On the other hand, when it’s about
Internet Explorer, there are so
many «evil-minded» users
appears, we give some of them
ironic responses.

78. Windows Phone:
Windows Phone has a great potential. There are 77K Turkish
fans on the Windows Phone global page and Turkey is
ranked as 13th among all countries.
Additionally, upon social listening reports, it’s known that
Twitter is 2nd most active platform regarding Windows
Phone topic.
Blog
3%
Forum
75%
News/MSM
6%
Other
0%
Twitter
16%
Turkey Detected Media Channels - 30 Days
Office
Social Listening Reports of Office shows that
social conversation volume around Office &
Office 365 is so low and to make it increased,
Office Child Page and Twitter account would
be so useful.
Office global page has
12K fans and based on
our experiences
communicating in
Turkish accelerates the
growth and interaction.
Also it’s possible to
track «Office» keyword
on Twitter and engage
with users in order to
make the conversation
around Office & Office
365 increased.

79. SQL Server Öncüleri
Sql Server Onculeri seems like have a though
account to be managed and it has a niche
community to communicate but we had a great
engagement at the SQL Server posts on Microsoft
Developer. Acik Akademi and Microsoft
Developer has so many fans that we can drive SQL
Server Onculeri and vice versa. SQL Server
Onculeri has an engagement problem as well.
Content strategy is over-product related and
community management is almost zilch which
makes SQL Server Onculeri uneffective on social
Açık Akademi / Ms Kampüs
Two pages has growth almost %20 by the support of
Social Amplification Program but despise their 40k
fanbases they both have an engagement problem. The
main problem in here is lack of community
management and content stragety. We support them
with the contents of Microsoft Developer but it’s not
enough to have a success story in the terms of
engagement and reach. (Acik Akademi has also a great
fanbase on Twitter.(7.4k))
35240
41358
35966
40299
0
10000
20000
30000
40000
50000
October
November
December
January
February
March
April
May
June
July
August
Açık Akademi
Ms Kampüs

80. Thank you 