This report simply shows what we have around Windows 10 launch on social media channels and what were the impacts of these moves.

1. Tuesday, August 04
#Windows10 Launch
Social Media Report
Mert Caner
Social Community Manager
v-mecane@microsoft.com

2. This report shows what we have done so far around Windows 10 launch
and what are the results during pre-launch, launch day and post-launch
terms.
It covers the social activity on Facebook and Twitter channels of
Microsoft Turkey and Microsoft Turkey blog.

4. Pre-Launch – Activity, Reach, Engagement
We started to countdown posts on Microsoft Turkey, Windows Turkey and Microsoft Developer Turkey pages 1
month ago and posted frequently especially on the Microsoft Turkey and Windows Turkey. On the other hand,
we posted on Office Turkey and Partner Network Turkey pages on 28.07.2015.
Below tables are showing 1) Posting Activity 2) Total Reach 3) Engagement
Date 29.06 06.07 07.07 09.07 13.07 14.07 15.07 16.07 19.07 22.07 23.07 24.07 25.07 26.07 27.07 28.07
Microsoft TR ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Windows TR ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Microsoft DX
TR
✓ ✓ ✓ ✓
Date 29.06 06.07 07.07 09.07 13.07 14.07 15.07 16.07 19.07 22.07 23.07 24.07 25.07 26.07 27.07 28.07
Microsoft TR 15.5k 15.7k 10k 8.9k 18.5k 32.9k 16.9k 28.5k 14.5k 24.8k 20.8k 70.2k 31.9k 78.9k
Windows TR 30.8k 21.2k 13k 34.9k 16.7k 55k 22.3k 24.7k 22.5k 56k 24k 52k 62.6k
Microsoft DX
TR
8k 5.6k 8k 5.3k
Channel Total Post Likes Comments Shares Total Engagement Total Engagement
/ Total Post
Total Fans
Microsoft TR 13 3419 555 479 4453 342 130k
Windows TR 13 5196 1865 466 7527 579 229k
Msft Dev TR 4 281 39 52 372 93 24k

5. Pre-Launch – Activity, Reach, Engagement
We also tweeted so many contents from Microsoft Turkey and Microsoft Developer Turkey accounts.* Unlike
Facebook, we had a chance to retweet Microsoft Turkey’s tweets from Microsoft Developer Turkey’s account as
much as possible. Below tables are showing 1) Tweeting Activity 2) Impressions 3) Engagement
* Windows Turkey hasn’t got a Twitter account.
Date 06.07 08.07 09.07 13.07 14.07 15.07 16.07 19.07 23.07 25.07 26.07 27.07 28.07
Microsoft TR ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Microsoft DX TR ✓ ✓ ✓ ✓ ✓
Date 06.07 08.07 09.07 13.07 14.07 15.07 16.07 19.07 23.07 25.07 26.07 27.07 28.07
Microsoft TR 6.5k 6.3k 7k 6.4k 8.7k 5.8k 13.9k 5.6k 13.8k 14.3k 6.5k 13.7k
Microsoft DX TR 1k RT RT 1.6k RT
Channel Total Tweets Replies Retweets Favorites Total Engagement Total Engagement
/ Total Post
Total
Followers
Microsoft TR 13 39 209 207 455 35 45.1k
Msft Dev TR 2(+3 RT) 9 8 17 8.5k 2.2kk

6. Pre-Launch – Content Strategy
We didn’t post same contents at all channels everyday. We posted different contents on different channels but
at the end of the day, their message was the same, i.e. below posts were all said ‘’Windows 10 will be launched
tomorrow!» but they all have different images, different texts and more importantly, different purposes like
asking a question to fans, giving an info to Devs or just to remind countdown to mass community.

7. Pre-Launch – Community Management
We tried to answer the questions and comments of fans and followers as much as we can do in order to increase
engagement and make them feel ‘’Microsoft is caring about me.’’. As we always do, we use a friendly tone of
voice instead of robotic anwers. We also didn’t hide or delete negative comments, try to answer them as
well.

8. Pre-Launch – Using All Channels Integrated
We picked 2 days for Windows Turkey and Microsoft Turkey pages and shared a Windows 10 related content
from all channels. It increased the reach number and engagement well. However, we weren’t able to do it
everyday due to it’ll decrease the other channels overall engagement performance. We also got in touch with the
agency of Lumia and requested them to share and retweet Microsoft’s countdown posts on Lumia accounts.

9. Pre-Launch - Top Performed Posts
56k Reach - 1.040 Likes
504 Comments- 75 Shares
78.9k Reach - 489 Likes
108 Comments- 86 Shares
62.9k Reach - 828 Likes
542 Comments - 103 Shares

11. Launch Day – We Used All Channels
www.facebook.com/MicrosoftTurkiye www.facebook.com/WindowsTK www.facebook.com/MSFTDev.Turkey blog.microsoft.com.tr
www.facebook.com/MicrosoftOfficeTR www.facebook.com/MicrosoftLumiaTurkiye www.twitter.com/MicrosoftTR

12. Launch – Reach, Engagement
Below tables are showing the social activity around Windows 10 Launch posts. Despite, our community is highly
online between 17:00-23:00 and we posted between 08:00-09:00, both reach and engagement numbers are great.
Windows Turkey page broke it’s reach record on the launch day by reaching to 129.4K fans (As we have
136K fans, it’s almost %90 reach and normally Facebook pages reach to it’s %10 fans) and Microsoft Turkey
Twitter account broke it’s interaction record with 82 retweets and 61 favorites. The most important point is that
we spent nothing for Facebook Ads or Twitter Ads. All these numbers are organic. We got reward of our
highly engaged pre-launch content and community management during the launch day.
Facebook Reach Likes Comment Share Total Engagement Link Clicks Fans
Microsoft TR 65.1k 510 317 183 1.010
10.924
136.738
Windows TR 129.4k 1.225 1.425 204 2.854 230.797
Microsoft Dev TR 5.6k 60 20 2 82 24.594
Office TR 3k 37 4 2 43 14.525
Twitter Impression Favorites Retweets Replies Total Engagement Link Clicks Followers
Microsoft TR 13.590 61 82 19 162 735 45.244
Blog Total Page Views Unique Page View Visitors Average Page View Duration
Microsoft TR 12.02k 10.23k 9.72k 11.9s

14. Post-Launch – Push Users To Update
After July 29, we’re pushing contents to direct users to update, inform the features of Windows 10 or sources for
Windows 10. Reach and engagement numbers are great so far. #Windows10 is still in the most PC users agenda and
we’ll keep posting about upgrade and other topics accordingly. We’ll also use a media budget in the next
days for promoting a Facebook post and as soon as we start to post on blog regarding Windows 10, we’ll
have a chance to inform people much more detailed.

15. Thank You