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Social Media Measurement Report from Agorapulse

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Agorapulse gives Facebook, Twitter, and Instagram marketers an easy, totally customizable way to report on their social media accounts. Learn about an account's audience, engagement, awareness, and management in less than a minute. Get a free trial of this social media management tool and see how easy it is to report on your social media marketing efforts

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Social Media Measurement Report from Agorapulse

  1. 1. Sample Social Media Report Welcome! Agorapulse reports can be easily exported as a customizable PowerPoint file. You can change the logo, headers, bullets, titles and anything else to your heart’s content. And there are no limits! You can export as many reports as you’d like with your Agorapulse subscription. NOTE: For this sample report we have merged 1 Facebook, 1 Twitter and 1 Instagram report back-to-back so you can see a report for all networks
  2. 2. KirkPicard Motorcycles Facebook statistics report For the period: April 3rd – June 4th
  3. 3. Key Metrics 3 Total fans 35,422 New fans +1K Impressions 2.6M Posts 92 Comments 136 Shares 28 Likes 207 KirkPicard Motorcycles April 3rd – June 4th 2016 Organic impressions 81,681
  4. 4. 4 Audience KirkPicard Motorcycles April 3rd – June 4th 2016
  5. 5. Fan Growth 5 -20 -10 0 10 20 30 40 50 60 70 Fans added Fans removed Total fans 35,422 Fan added +1.1K Fan removed -157 Net fan growth +1K KirkPicard Motorcycles April 3rd – June 4th 2016
  6. 6. Page Impressions 6 0 20000 40000 60000 80000 100000 120000 140000 160000 Paid impressions Viral impressions Organic impressions 81,681 Viral impressions 15,742 Paid impressions 2.5M KirkPicard Motorcycles April 3rd – June 4th 2016
  7. 7. Page visits 7 0 50 100 150 200 250 300 350 400 Daily page views Page views 6.2K KirkPicard Motorcycles April 3rd – June 4th 2016
  8. 8. Fan demographic (gender & age) 8 Male 63% Female 37% + 0% 11% 30% 15% 5% 1% 1%0% 6% 18% 8% 3% 1% 0% 40% 30% 20% 10% 0% 10% 20% 30% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Female Male KirkPicard Motorcycles April 3rd – June 4th 2016
  9. 9. Fan demographic (languages & countries) 9 4524 3212 3132 2626 1512 1414 1385 France Mexico Brazil United States Colombia India Peru Top countries # of fans 10969 7843 5611 2905 2506 1739 656 English (United States) Spanish (Latin America and the Caribbean) French (France) Portuguese (Brazil) English (United Kingdom) Spanish (Spain) Italian (Italy) Top languages # of fans KirkPicard Motorcycles April 3rd – June 4th 2016
  10. 10. 10 Publishing & Engagement KirkPicard Motorcycles April 3rd – June 4th 2016
  11. 11. Page & Fan activity 11 Posts 6 Comments 106 Messages 84 Likes 207 Posts 86 Comments 30 Page activity Fan activity KirkPicard Motorcycles April 3rd – June 4th 2016 Messages 64 Shares 28
  12. 12. Best posts 12 POST Organic reach Fan reach Engagement Boosting Facebook posts is a fast, easy way to grow your reach. But is it the BEST way to reach... 4.19% 3.78% 2.07% Not sure how long to let your Facebook ads run? We’ve got a few ideas and examples, as well a... 3.96% 3.53% 2.15% Discover how Facebook Audience Insights can make your advertising dollars go further, telling y... 3.48% 3.01% 2.21% Will using emojis on Twitter engage people or turn them off to your brand? Let’s investigate. 3.26% 2.88% 0.59% Interesting study on the use of Facebook Reactions: they're hardly used! 3.12% 2.45% 1.4% Photos are just one part of an engaging post on Instagram. Let’s delve into how captions can ... 2.99% 2.29% 0.84% KirkPicard Motorcycles April 3rd – June 4th 2016
  13. 13. Worst posts 13 POST Organic reach Fan reach Engagement Publicidade no Facebook pode ser uma difícil tarefa. Existem muitas opções e descobrir por onde... 0.23% 0.17% 2.94% Quer responder comentários em anúncios do Facebook? Nós vamos mostrar as melhores maneiras de f... 0.24% 0.19% 2.26% Em parceria com o blog português Designpt Agência Digital publicamos esse Guest Post hoje em no... 0.26% 0.17% 3.3% Descubra se você cobra caro os seus potenciais clientes de mídia social. Leia o artigo e perceb... 0.27% 0.24% 4.95% Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the wor... 0.29% 0.2% 1.94% Impulsionar publicações no Facebook é uma maneira rápida e fácil de aumentar o seu alcance. Mas... 0.33% 0.3% 6.9% KirkPicard Motorcycles April 3rd – June 4th 2016
  14. 14. Best time to post 14 0 0 1 10 5 12 12 10 0 942 743 1040 855 628 104 0 0 47 20 33 15 16 2 0 200 400 600 800 1000 1200 12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am # of posts Reach Engagement KirkPicard Motorcycles April 3rd – June 4th 2016
  15. 15. Best day to post 15 4 11 13 3 8 1 1 962 635 799 723 760 1088 914 32 13 20 15 24 12 7 0 200 400 600 800 1000 1200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday # of posts Reach Engagement KirkPicard Motorcycles April 3rd – June 4th 2016
  16. 16. Best type to post 16 1 39 1 0 1398 741 1193 0 75 17 48 0 0 200 400 600 800 1000 1200 1400 1600 Status Link Photo Video # of posts Reach Engagement KirkPicard Motorcycles April 3rd – June 4th 2016
  17. 17. Best subject to post 17 12 6 2 3 4 5 770 637 458 723 620 718 14 11 5 7 14 9 0 100 200 300 400 500 600 700 800 900 Content-Strategy Customer-Service Conversational instagram FB-Ads Tools&Features # of posts Reach Engagement KirkPicard Motorcycles April 3rd – June 4th 2016
  18. 18. Top page items tags 18 Tags Total Posts Comments Message How-to-build- Content-Strategy 13 12 1 0 Customer-Service 6 6 0 0 Tools&Features 5 5 0 0 FB-Ads 4 4 0 0 instagram 3 3 0 0 Conversational 3 3 0 0 KirkPicard Motorcycles April 3rd – June 4th 2016
  19. 19. Top fan items tags 19 Tags Total Posts Comments Message questions 10 1 9 0 spam 6 2 4 0 Customer-Service 5 0 5 0 Blog-posts 3 0 3 0 Feature-request 2 0 2 0 instagram-publishing 1 0 1 0 Raving-fans 1 0 1 0 KirkPicard Motorcycles April 3rd – June 4th 2016
  20. 20. 20 Monitoring & Awareness KirkPicard Motorcycles April 3rd – June 4th 2016
  21. 21. Top Ambassadors 21 KirkPicard Motorcycles April 3rd – June 4th 2016 Fan Badges / user category Mentions Lilach Bullock Ambassador 3 Interim Business Solutions Ambassador 1 André Augusto Damasceno Mendes Ambassador 1 Lilach Bullock Ambassador Interacted with me 1 eBiz ROI, Inc. Ambassador 1 Citrus Content Ambassador 1
  22. 22. 22 Community Management KirkPicard Motorcycles April 3rd – June 4th 2016
  23. 23. Community management & moderation 23 Posts reviewed 7 Comments reviewed 113 75% 11% 14% 0% 20% 40% 60% 80% 100% Items Reviewed Removed Waiting for reviewal 1h29 Average response time KirkPicard Motorcycles April 3rd – June 4th 2016 Messages reviewed 158
  24. 24. Manager activity 24 Manager Reviewals Removals Comments Messages Response time Thiara Deusdedith 74 2 1 44 1h 05min Kristell Cormarie 68 1 2 23 1h 30min Emeric Ernoult 26 6 7 4 1h 22min Ángela Monfón 24 3 3 8 1h 53min Ineke Oates 14 0 1 0 1h 25min Jenny Brennan 4 0 1 0 1h 24min Sébastien Gendreau 4 0 1 1 1h 49min Lisa Kalner Williams 2 0 0 0 - Richard Beeson 0 0 0 0 - Agorapulse 0 13 0 0 - KirkPicard Motorcycles April 3rd – June 4th 2016
  25. 25. 25 Competitors KirkPicard Motorcycles April 3rd – June 4th 2016
  26. 26. Competitors 26 Metrics AgoraPulse ShortStack Sprout Social SocialShaker Fans 35,684 76,225 53,417 51,526 Talking about this 348 209 220 160 Fans posts 6 1 26 3 Page posts 86 41 65 27 Interactions 341 358 497 130 Engagement 1.0% 0.5% 0.9% 0.3% KirkPicard Motorcycles April 3rd – June 4th 2016
  27. 27. For the period: March 1st - April 22nd Seb’s Bunnies & Pets Twitter statistics report
  28. 28. Key Metrics 28 Followers 3,725 Engagement 350 Awareness 1,673 Tweets 268 Mentions 680 RT 128 Favorites 97 -32% -12% -1% -6% -28% -34% +3% Sebs Bunnies & Pets March 1st - April 22nd
  29. 29. 29 Audience Sebs Bunnies & Pets March 1st - April 22nd
  30. 30. Follower Growth 30 Total Followers 3,725 Net follower growth +123 -10 -5 0 5 10 15 20 New followers Sebs Bunnies & Pets March 1st - April 22nd +3%
  31. 31. Top Followers 31 Handle Description Badges / user category Interactions @lilachbullock (Lilach Bullock) Speaker | Social Media Consultant & Trainer | Social Media Marketing & Influencer Outreach | Proud Mum | Zumba | Haribos | Loves to chat Influencer Ambassador Interacted with me 52 @socialtoolssmm t (Social Tools Summit) Learn social media best practices from your corporate peers and the latest technology from leading companies in Boston on April 12. #SocialTools16 Ambassador Interacted with me 46 @MSocialBusines s (Max. Social Business) Your corporate social media for business resource featuring expert contributions from industry peers. #socialmedia #marketing #smm #socialbusiness Ambassador Interacted with me 23 @NealSchaffer (Neal Schaffer) Author, Maximize Your Social | Founder @msocialbusiness @socialtoolssmmt @socialmedia_coe | #socialmedia #marketing #socialselling #employeeadvocacy #speaker Ambassador Interacted with me 16 @LuisNarcio (Narz) #SocialMedia & #Branding Consultant |Graphic&Sound Designer |Founder AudioConceptos |Lifestyle & Entmt @cincopuntocinco #Radio host @arroba5punto5 @WFM_radio DJ Ambassador Interacted with me 14 @charli_says (Charli Day) British #writer #marmite lover #jellybean enthusiast #peanutbutter connoisseur and #socialmedia specialist living in the Med. Would always choose Clark Kent. Influencer Ambassador Interacted with me 14 Sebs Bunnies & Pets March 1st - April 22nd
  32. 32. 32 Publishing & Engagement Sebs Bunnies & Pets March 1st - April 22nd
  33. 33. Publishing & Engagement 33 Engagement 128 97 RT Favorites 268 Tweets published Publishing Engagement 350 Sebs Bunnies & Pets March 1st - April 22nd -32% -28% -34% -1%
  34. 34. Top Tweets 34 Tweet Fav RT Interactions 8 Tips for Picking the Best Social Media Management Tool via @RightBrainMedia https://t.co/DIIuTHViXh https://t.co/wkrLlmdGf3 2 4 6 Really looking forward to speaking at this event in Boston! #SocialTools16 https://t.co/47emMBEOUr 5 1 6 5 Ways to Improve Your Brand Experience With Twitter GIFs https://t.co/xJQCBYz4Mp https://t.co/hYzMuhychw 3 2 5 10 Ways to turn your Unhappy Customers into Brand Heroes on Social Media https://t.co/xEMagOh95X https://t.co/6BiSkriu3Q 3 2 5 Cool Rules for Using Animated GIFs on Facebook Fan Pages https://t.co/uRpl4R9Yfa https://t.co/vNSPO62N01 2 3 5 How to Use Psychology for Better Social Media Management https://t.co/LQ3a99iaqy https://t.co/p8TJZD2T0B 1 4 5 Sebs Bunnies & Pets March 1st - April 22nd
  35. 35. Top Hashtags 35 4 2 1 1 1 #twittersmarter #yourock #google #seo #ksibeisawesome # interactions Sebs Bunnies & Pets March 1st - April 22nd
  36. 36. 36 Monitoring & Awareness Sebs Bunnies & Pets March 1st - April 22nd
  37. 37. Awareness Metrics 37 Awareness Monitored items Global score Monitored items 865 Mentions 680 RT 128 801 267 40 0 200 400 600 800 1000 Website Social Tools Summit AgoraPulse Searches Searches Sebs Bunnies & Pets March 1st - April 22nd 1,673 -28% +6% +14%
  38. 38. Top Ambassadors 38 User Badges / user category Keywords @webuzzco (WeBuzz) Ambassador 131 @MeetRivka (Rivka Kawano) Ambassador Interacted with me 39 @kalnerwilliams (Lisa Kalner Williams) Ambassador Interacted with me 30 @_Thika (Thiara Deusdedith) Ambassador Interacted with me 23 @stejules (stejules) Ambassador 22 @ChrisBizEnglish (Chris Timuat) Ambassador Interacted with me 18 Sebs Bunnies & Pets March 1st - April 22nd
  39. 39. 39 Community Management Sebs Bunnies & Pets March 1st - April 22nd
  40. 40. Community management & moderation 40 Tweets reviewed 2,092 Tweets unreviewed 286 116%-16% -40% -20% 0% 20% 40% 60% 80% 100% 120% 140% Tweets Reviewed Waiting for review 714 133 Published replies Conversations With Users Sebs Bunnies & Pets March 1st - April 22nd
  41. 41. Manager activity 41 Manager Reviewed tweets Replies Ineke Oates 1982 689 Ángela Monfón 35 4 Sébastien Gendreau 35 1 Richard Beeson 19 0 Emeric Ernoult 18 7 Kristell Cormarie 10 5 Sebs Bunnies & Pets March 1st - April 22nd
  42. 42. Vegan Wegmans Instagram statistics report For the period: Last 30 days
  43. 43. Key Metrics 43 Followers 1,049 Engagement 240 Awareness 10 Media 4 Comments 16 Likes 224 -23% -52% 0% -51% -19% +3% Vegan Wegmans – Last 30 days
  44. 44. 44 Audience Vegan Wegmans – Last 30 days
  45. 45. Follower Growth 45 Total Followers 1,049 Net follower growth +32 -3 -2 -1 0 1 2 3 4 5 6 New followers +3% Vegan Wegmans – Last 30 days
  46. 46. Top Followers 46 User Badges / user category Interactions @pimneyptfarm (Pim) Liker Engaged User 4 @lifewith_oli.n.brie (Vanessa Biondolillo) Liker 4 @coachphoebe (Coach Phoebe) Liker Engaged User 4 @_kathiria (taino love) Liker 4 @the_carpenters_daughter (DarleneT.) Liker Engaged User 4 @skylarbedell (Skylar Bedell) Liker 4 Vegan Wegmans – Last 30 days
  47. 47. 47 Publishing & Engagement Vegan Wegmans – Last 30 days
  48. 48. Publishing & Engagement 48 Engagement 16 224 Comments Likes 4 Media published Publishing Engagement 240 -23% -51% -19% 0% Vegan Wegmans – Last 30 days
  49. 49. Top Media 49 Media Likes Comments Interactions They're back ... and organic this year! 🍇 But they're not totally seedless which I have to say is a wee bit annoying. #veganwegmans #whatveganseat #organicgrapes #cottoncandygrapes🍇 #cottoncandygrapes 2016-06-18 01:38 77 10 87 Loving this minimalist buckwheat cereal. Great for mixing with other cereals but I love it as is 😃 #veganwegmans #whatveganseat #veganbreakfast #nongmo #glutenfreevegan #sproutedgrains 2016-06-23 02:49 51 5 56 This vegan recipe in the latest Wegman's magazine is a huge hit this 4th of July weekend. A light tasting slaw with yes, protein, thanks to the black eyed peas. Happy 4th! 🎆🎉🇺🇸 #veganwegmans #veganbbq #whatveganseat #vegansofig 2016-07-03 22:01 54 0 54 Brought these for my daughter when I picked her up on her last day of school. A treat only #vegankids would love 😃 #veganwegmans #whatveganseat #seaweedsnacks #schoolsoutforsummer 2016-06-24 23:53 42 1 43 Vegan Wegmans – Last 30 days
  50. 50. Top Hashtags 50 240 97 87 87 87 56 56 56 56 54 #whatveganseat #veganwegmans #cottoncandygrapes #cottoncandygrapes🍇 #organicgrapes #nongmo #glutenfreevegan #veganbreakfast #sproutedgrains #veganbbq # interactions Vegan Wegmans – Last 30 days
  51. 51. 51 Monitoring & Awareness Vegan Wegmans – Last 30 days
  52. 52. Awareness Metrics 52 Awareness Monitored items Global score Monitored hashtags 910 -52% Monitored locations 1 2236 44 8 0 500 1000 1500 2000 2500 wegmans beefreehonee veganwegmans Monitoring Hashtags Vegan Wegmans – Last 30 days
  53. 53. Top Ambassadors 53 User Badges / user category Interactions @crunchymamallama (Jessica Smith) Liker Ambassador Engaged User 2 @veganavenger (Emma) Liker Ambassador Engaged User 1 @animationstationfartz (Ryan) Ambassador 1 @risee_l (Charisse 🌿) Ambassador 1 @tendingthetemple (null) Ambassador 1 @veganderek (Derek) Ambassador 1 Vegan Wegmans – Last 30 days
  54. 54. 54 Community Management Vegan Wegmans – Last 30 days
  55. 55. Community management & moderation 55 Comments reviewed 17 Comments waiting for review -1 6 2,318 Published comments Monitored media reviewed 100% 6%-6% -20% 0% 20% 40% 60% 80% 100% 120% Comments Approved Removed Waiting for approval Vegan Wegmans – Last 30 days
  56. 56. Manager activity 56 Manager Approved comments Removed comments Published Comments Lisa Kalner Williams 2334 1 5 Vegan Wegmans – Last 30 days

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