This document discusses the challenge of improving access to sanitation in rural West Bengal. It provides data showing that about half of rural households still lack access to toilets. It analyzes toilet access levels by district, identifying the lowest, middle, and highest performing areas. The document outlines a strategy to achieve an open defecation free status in 1077 villages by 2016 through focused interventions, community involvement, and behavior change communication campaigns using the character Meena. It emphasizes that the goal is not just toilet construction but ensuring sustainable use through community ownership, monitoring, and involvement in the sanitation process.

1. MISSION
NIRMAL
BANGLA
19 NOVEMBER 2014
WORLD TOILET DAY

2. Scale of the challenge
1077 declared ‘Nirmal’ Gram Panchayats still has 14 lakh
IHHL to cover
Total 67 lakh uncovered houses as per the BLS
Around 8 lakh covered after the BLS, leaving 59 lakhs to
cover
The issue of defunct toilets
Inadequate Community Complexes
Inadequate coverage of AWCs
ODF villages in reality are nearly non-existent
The focus on construction has taken away the focus on
ODF
SBCC principles and processes are scarcely followed

3. Present status of IHHL Coverage
in the districts: an analysis
The next few slides give an analysis of the
present state of coverage of households in terms
of access to IHHL
Figures are available in the IMIS. The districts
can go further down to the block and Gram
Panchayat level
Even individual households are listed with the
status of toilets
The GP/ Blocks can also ascertain toilet use
status of the households to monitor ODF
Once the status is ascertained, Social &
Behaviour Change Communication strategy may
be designed

4. Low performing districts
DISTRICT
TOTAL
HOUSEHOLDS
TOILET
WITHIN HH % COVERED
PURULIA 545540 166337 30.5
BIRBHUM 717202 231206 32.2
BANKURA 709431 234495 33.1
UTTAR
DINAJPUR 650079 252096 38.8
MALDA 773929 304064 39.3
GTA 144494 61028 42.2
DAKSHIN
DINAJPUR 328610 144239 43.9
MURSHIDABAD 1320762 599544 45.4

5. 30%
70%
PURULIA
TOILET
WITHIN HH
NO ACCESS
TO TOILET

6. 32%
68%
BIRBHUM
TOILET
WITHIN HH
NO ACCESS
TO TOILET

7. 33%
67%
BANKURA
TOILET
WITHIN HH
NO ACCESS
TO TOILET

8. 39%
61%
UTTAR DINAJPUR
TOILET
WITHIN HH
NO ACCESS
TO TOILET

9. 39%
61%
MALDA
TOILET
WITHIN HH
NO ACCESS
TO TOILET

10. 42%
58%
GTA
TOILET
WITHIN HH
NO ACCESS
TO TOILET

11. 44%
56%
DAKSHIN DINAJPUR
TOILET
WITHIN HH
NO ACCESS
TO TOILET

12. 45%
55%
MURSHIDABAD
TOILET
WITHIN HH
NO ACCESS
TO TOILET

13. Middle level performing districts
DISTRICT
TOTAL
HOUSEHOLDS
TOILET
WITHIN HH % COVERED
SILIGURI MP 145199 73435 50.6
WEST
MIDNAPORE 1146622 586100 51.1
JALPAIGURI 699632 367046 52.5
COOCHBEHAR 672199 360111 53.6
SOUTH 24
PARGANAS 1565727 1002789 64.0
HOWRAH 653609 447930 68.5

14. 51%
49%
SILIGURI MP
TOILET
WITHIN HH
NO ACCESS
TO TOILET

15. 51%
49%
WEST MIDNAPORE
TOILET
WITHIN HH
NO
ACCESS
TO TOILET

16. 52%
48%
JALPAIGURI
TOILET
WITHIN HH
NO ACCESS
TO TOILET

17. 54%
46%
COOCHBEHAR
TOILET
WITHIN HH
NO ACCESS
TO TOILET

18. SOUTH 24 PARGANAS
64%
36%
TOILET
WITHIN HH
NO ACCESS
TO TOILET

19. 69%
31%
HOWRAH
TOILET
WITHIN HH
NO ACCESS
TO TOILET

20. High performing districts
DISTRICT
TOTAL
HOUSEHOLDS
TOILET
WITHIN HH % COVERED
BARDHAMAN 1194681 845207 70.7
HOOGHLY 933251 699093 74.9
EAST
MIDNAPORE 968797 753721 77.8
NADIA 1010523 790223 78.2
NORTH 24
PARGANAS 987526 811607 82.2
STATE (RURAL) 15167813 8730271 57.6

21. 71%
29%
BARDHAMAN
TOILET
WITHIN HH
NO ACCESS
TO TOILET

22. 75%
25%
HOOGHLY
TOILET
WITHIN HH
NO ACCESS
TO TOILET

23. EAST MIDNAPORE
78%
22%
TOILET
WITHIN HH
NO
ACCESS
TO TOILET

24. 78%
22%
NADIA
TOILET
WITHIN HH

25. NORTH 24 PARGANAS
82%
18%
TOILET
WITHIN HH
NO ACCESS
TO TOILET

26. 58%
42%
STATE (RURAL)
TOILET
WITHIN HH
NO ACCESS
TO TOILET

27. What we need to do?
Not just constructing toilets, but ensuring its use,
sustainable, by all members of the households
Ensuring no one goes into the open to defecate
Promoting, monitoring and sustaining use of the
toilets by the community
Community triggering
Community monitoring of demand, construction,
use and ODF

28. THE RESOLVE

29. Oath for Elimination of Open
defecation in West Bengal on
19th November 2013

30. Our Quest for Alternative Approaches and
Innovative Technologies for Rural Sanitation
A Photo Essay on the event on 26 September 2014
A Seminar-cum- Exhibition on 26 September 2014

31. THE STRATEGY
Achieving real ODF status in 1077 declared Gram Panchayats
by March 2016
Focused intervention in 274 Ganga adjoining GPs (including
54 already declared ‘Nirmal Grams’) and achieve ‘ODF’ there
by March 2015
Focused intervention in another 750 identified GPs to achieve
ODF
Continued activities in rest of the GPs
NGO association
SHG association
Extensively using ‘Meena’ communication tools

32. THE ACTIVITIES
Orientation of field functionaries
Series of reviews including review through Video
Conference using SIT/ ROT network
SANQUEST
Developing NGO forum
Strengthening of the delivery mechanism
Development of the IEC/ BCC Strategy (SHACS)
Identification of Meena as the Mascot for communication
on Sanitation
Development of AV and other IEC materials

33. THE ACTIVITIES
Capacity building on SHACS operationalization
Appeal to all the elected Panchayat members
Successful pilot intervention in Nadia district
Convergence between NBA/ MGNREGA and NRLM
Motivational film on Nirmal Ganga Action Plan (Angikar)
Triggering exercise initiated in the field

37. An appeal
Identify areas of concentration
Identify the outliers, both in terms of lack of facilities
and lapses in use
Do comprehensive triggering exercise in the identified
villages
Ensure community ownership/ community leadership/
community monitoring of the entire process
Sustainability is only possible when the community
owns the process and gets actively involved in every
stage
Thanks