Strategic IEC Plan for MGNREGS in West Bengal

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This is a presentation that I am supposed to make during a meeting on IEC for MGNREGA to be held in Delhi today. The presentation is very brief and tries to outline the broad framework in which the State IEC/ BCC strategy has been built. There are some photographs from the field indicating different activities in IEC, Social Mobilisation and Inter-personal Communication.

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Strategic IEC Plan for MGNREGS in West Bengal

  1. 1. Strategic communication plan for Mahatma Gandhi NREGA West Bengal -2013-2014
  2. 2. The broad framework • The broad framework shared by the Ministry – Focuses on three components of IEC (Sec. 2.1) • Information component • Education component and • Communication component – Identifies the communication need (Sec. 2.2) – The target audience, especially the vulnerable groups(Sec. 2.3) – Key messages (Sec. 2.4)
  3. 3. The broad framework • The broad framework shared by the Ministry – Communication management (Sec. 3) – Linkages and convergences for IEC (Sec. 4) – Monitoring and evaluation (Sec. 5) – Use of social media (Sec. 6) – Best practices and dissemination (Sec. 7)
  4. 4. What the State Government has done so far? • Identified activities under all three components – Information component • Opening of Facebook account of the State, districts, blocks and Gram Panchayats • Developing the website of the State MGNREGA Cell –In the process of development –Some of the districts have developed their NREGA websites
  5. 5. What the State Government has done so far? • Identified activities under all three components – Education component • Capacity building of all the stakeholders through training interventions • Newly elected Pradhans and members of the Gram Panchayat oriented – Communication component • Prepared behaviour change communication plan through IPC and social mobilization at the household/ community level • Some districts developed folk media utilization plan • Developed flexes/ printed leaflets in mid-media category
  6. 6. What the State Government has done so far? • Developed key messages for different stakeholder groups including Gram Panchayats • Identified materials to be developed • Prepared the implementation plan with timeline • Finalized the IEC Matrix
  7. 7. What are we looking for from the Ministry? • Templates for AV spots • Templates for the mid- media interventions • Comprehensive guidelines on IEC/ BCC
  8. 8. What are we doing in the field? • Till the comprehensive strategy is implemented in the field, we have started – Doing intensive social mobilization through Gram Rojgar Diwas, Social Audit Gram Sansad meetings – Doing IPC during preparation of labour budget, especially preparation of habitation-based planning.
  9. 9. EVIDENCES FROM THE FIELD
  10. 10. INFORMATION, EDU CATION AND COMMUNICATION (IEC)
  11. 11. Cont…
  12. 12. Cont…
  13. 13. Cont…
  14. 14. Cont…
  15. 15. SOCIAL MOBILISATION
  16. 16. Cont…
  17. 17. Cont…
  18. 18. .
  19. 19. SOCIAL AUDIT GRAM SABHA
  20. 20. Cont…
  21. 21. Using Folk media for awareness generation Cont…
  22. 22. Cont…
  23. 23. INTER-PERSONAL COMMUNICATION
  24. 24. Cont…
  25. 25. T T H H A A N N K K Y Y O O U U NO ONE CAN DEVELOP PEOPLE; ONLY PEOPLE CAN DEVELOP THEMSELVES PROSPERITY THROUGH PARTICIPATION

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