2. Instagram
• 214,000 followers & following 573
• 7,893 likes per post on average
• Post 1-2 times a day
• 4 hashtags per post
• Started Instagram August 2014
• 77 comments per post on average
• Features fan photos and tags the
photographer’s account
• Pets in hammocks (dogs, rabbits, cats) is highly
popular
• Humor
• Contests to win vacations by using hashtags,
tagging a friend, photo contest
• Safety tips
• Main account focus
3. Facebook
• 75,239 likes
• Post once a day
• Mainly posts from their Instagram
• 2 shares per post on average
• 68 likes per post on average
• 1 comment per post on average
Twitter
• 28,000 followers
• Same posts as their Facebook
• 56 likes per tweet on average
• 11 retweets per tweet on average
YouTube
• 2,516 subscribers
• Brand video
• 4,403 views per video on average
• How-to’s
4. Instagram
• 17,600 followers
• 2-3 posts a day
• 5 comments per post
• 300-800 likes per post
• 4 hashtags per post
• Started Instagram June 2015 Facebook
• Main account
• 37,912 likes
• Share articles
• 6 likes per post on average
• Tips/outdoors
5. Twitter
• 6,922 followers but following
5,000
• Connected to Facebook
• 3 likes per tweet
• 2-4 retweets per tweet
YouTube
• 240 subscribers
• 92 videos
• How to’s for only their product
• Videos of their product
6. Facebook
• 12,367 likes
• 2-3 posts a day
• Pictures of workers, normal people, volunteers
• Post articles/shares
• Blog posts
• 3 likes per photo
• 1-2 comments per post
Instagram
• Main account
• 17,100 followers
• 1-4 comments per post
• 40-300 likes per photo
• Creates hashtags
• 1 hashtag per post
• Live Instagram feed on website
• 2-3 posts a day
7. Instagram
• Main account
• 1.8 million followers
• Posts mainly inspirational photos
and outdoor photography/less
product placement
• Account started May 2012
8. Instagram
• 133,000 followers
• On average 3,152 likes
• On average 15 comments
• 2-3 posts a day
• 1-2 hashtags per post
• Hashtags are names of the landscape,
a saying, #llbeanmoment
• Cute puppy videos, in action videos
(skiing, etc)
• Started Instagram October 2012
Facebook
• 671,331 likes
• 119,324 visits
• On average 334 likes per post
• On average 5 comments per post
• On average 20 shares per post
• Posts pictures from their Instagram,
articles from blog, contests, events
9. Facebook
• 21,743 likes
• 5 likes per post on average
• 0-1 comments per post
• Mix of fan photos, articles, and product
pictures
Instagram
• 24,700 followers
• 200 likes per post on average
• 2 comments per post on average
• 2-3 posts daily
• Started Instagram April 2013
