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"InteractiveTime" - Marketing Plan for a new App


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A new app is launched in Google Play with the main emphasis on time management and helping users perform on a routine basis.

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"InteractiveTime" - Marketing Plan for a new App

  1. 1. InteractiveTime MARKETING PLAN
  2. 2. E X E C U T I V E S U M M A R Y Majority of people are not able to manage their routine tasks. They tend to forget and then they procrastinate...
  3. 3. Thus we have developed an app called "InteractiveTime" to actively support them by reminding them of their schedule in a very new and interactive way.
  4. 4. S I T U A T I O N A N A L Y S I S
  5. 5. Target Customers
  6. 6. 1. Students and Employees    with disciplined schedules.
  7. 7. 2. Unfocused Customers who perform multitasking and sometimes mess up their work. 
  8. 8. 3. People who have a habit of  forgetting things.
  9. 9. 4.  Lastly "Sorry no time, I'm busy" type of customers.
  10. 10. Competition in the market
  11. 11. The closest one is...
  12. 12. How it looks like...
  13. 13. Our Goals
  14. 14. Our goal is to work upon an efficient "freemium"  plan to help the above segments of customers in managing their time and work.
  15. 15. Strategy Target the above mentioned segments with the conventional tactic of positioning the app in the minds of customers.
  16. 16. App positioning tactics
  17. 17. Points of Parity (POP)
  18. 18. Time management based on routines and suitable for anyone who values their time. 1
  19. 19. Dealing with day-wise schedule and not date-wise unlike calendars. 2
  20. 20. A detailed analysis of routine performance of user. 3
  21. 21. The app includes custom tags, because visuals convey better. 4
  22. 22. Points of difference (POD)
  23. 23. Huge personal customization opportunities like background themes based on seasons, emotions, etc. and creation and use of personal tags. 1
  24. 24. An assisting imaginary character "        " who interacts and suggests methods to improve performance and reduce backlogs. 2  karma
  25. 25. An additional feature is the storage of backlog task reminders and their adjustment in the next routine schedule. 3
  26. 26. Also there is this location tracking feature for studying locomotion patterns and determining stability. 4
  27. 27. Implementation
  28. 28. FREE features : All the Points of Parity and the first Point of Difference PREMIUM features :  The remaining Points of Difference "Freemium" strategy
  29. 29. Pricing Strategy 3.99$ per month for premium subscription. Decided carefully after assessing the competitor's pricing.
  30. 30. Disclaimer Prepared by Pranjal Singh, IITD as a part of Marketing internship under Prof. Sameer Mathur, IIM Lucknow. There is no such app in reality. It is just an illustration.