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PE Round Up Report
CP-Artha Financial Advisory Pvt Ltd.                 11/19/2012                                Edition: 42




  PE Sector News                                                                      M& A Deal – I
                                                                                                 
                                                                          Comp-U-Learn Tech to sell
  Heavy private equity investments driving restaurant industry
  in India                                                                American Subsidiary - Astus
                                                                          Technologies
  The hotels & restaurants industry as of today is at the threshold of
  entering a dynamic market. That is primarily because the industry
                                                                          Comp-U-Learn Tech India is set to sell
  has witnessed significant growth in recent times thanks to factors
                                                                          its     total         holding      in      Astus
  such as rise in demand for a global menu, increase in disposable
                                                                          Technologies Inc. It had acquired
  income, spiraling popularity of eating out as a regular form of
                                                                          Astus Tech in 2010 for an undisclosed
  entertainment and so on
                                                                          amount

  It is this movement in the market that has been attracting leading      Astus is a full-service IT consulting
  hotel and restaurant chains towards seeking a bigger share of the       and     staffing        company          serving
  business pie. Another trend in this regard is that the industry is      corporate        clients     nationwide.      It
  witnessing heavy PE (private equity) investments                        provides          staff         augmentation,
                                                                          contract        and     contract-to-hire      IT
  For instance, Azim Premji, founder, Wipro, has agreed to invest $25
                                                                          professionals
  million in JSM Corp, which runs Hard Rock Cafe, Shiros and California
  Pizza Kitchen. TVS Capital also has two investments in the restaurant   Comp-U-Learn Tech, incorporated in
  business - Om Pizza, which runs the pizza chain Papa John's and         1997,      is    a     globally    diversified
  Indian cookery, which runs the Yellow Chilli chain of restaurants,      company              providing          software
  started by celebrity chef Sanjeev Kapoor                                development,            e-governance,         e-
                                                                          learning and IT services to customers
  The National Restaurant Association of India (NRAI), states, “It is
                                                                          across the globe
  anticipated that this industry would envision a rapid growth in the
  next five years, which would provide employment to about two            In the space last month Sonata
  crore people”    Focusing on the current trend of future growth         Software sold its 50% stake in JV - TUI
  expectancy in restaurant business, a lot of brands are looking to       Infotech to JV partner - TUI Travel
  expand while the time is right                                          PLC for Euro 12 Mn
At present 70 per cent of this market is dominated by unorganized
players but the trend is moving towards an organized market
                                                                                   M& A Deal - II
intended to grow 20-25 per cent per annum. Quick service
                                                                                              
restaurants (QSR) are growing exponentially. Recently, US-
                                                                           L&T    to  sell  Medical
headquartered QSR Subway opened its 300th outlet in India with a
                                                                           Equipment Biz to Skanray
plan to open 700 more in the country within the next five years.           Healthcare

Yum! Brands Inc., owner of KFC and Taco Bell, will invest $100 million     L&T is set to sell its Medical

in the coming 4-5 years to expand in India, resulting in the opening of    Equipment business based at Mysore

100 new outlets in the country this year                                   to Skanray Healthcare Private Limited

                                                                           The medical equipment division,
PE Recent Deal
                                                                           known as L&T Medical & Systems,
Canaan-backed Loylty Rewardz raises $1.1M venture debt
                                                                           was put on the block by the
from Silicon Valley Bank
                                                                           engineering        and    construction
Loylty Rewardz Management Pvt Ltd, a consumer loyalty and rewards
                                                                           company as a part of its strategy to
management company, has raised Rs 6 crore ($1.1 million) in venture
                                                                           exit non-core businesses in 2008
debt funding from Silicon Valley Bank (SVB)
                                                                           The company, which started medical
Venture debt funding differs from conventional venture funding as it
                                                                           equipment and systems division in
is a debt form. It is usually raised by firms already backed by VC
                                                                           1987,      makes    patient-monitoring
investors and typically involves an equity convertible portion, which
                                                                           systems such as ECG, pulse oximetry,
kicks-in in the event of an acquisition or the firm going public
                                                                           invasive    BP,    Capnography     and

The Mumbai-based company was founded by Jayaraj in 2006. It                anesthesia gas monitor

offers solutions for consumer loyalty and relationship management
                                                                           Skanray Healthcare is owned by
needs, whether it’s financial, retail, hospitality, online or travel. It
                                                                           Skanray technologies Private Limited
incentivizes consumers for their card transactions in the form of
                                                                           which is engaged in the business of
points, which can be later redeemed via various goods and services
                                                                           Diagnostics Imaging products and
like mobile recharge, movie tickets, air tickets, merchandise, etc
                                                                           primary healthcare devices

The company claims to be the largest loyalty program management
                                                                           Skanray Healthcare, a Mysore-based
firm in the country and it currently manages loyalty programs for
                                                                           medical equipment manufacturer,
around 170 million debit/credit cardholders in India
                                                                           specializes in high frequency X-ray

In the loyalty and rewards space, Bangalore-based QwikCilver               imaging systems, critical care devices

Solutions Pvt Ltd had received an undisclosed amount of funding from       and     primary      healthcare    and
                                                                           telemedicine- compatible devices of
                                                                           international quality
Helion Ventures and Accel Partners in the 2008. Another player in the space is Payback


        Peepul Capital backs herbal cosmetics player Banjara’s
        Peepul Capital, a private equity firm based in Chennai and Hyderabad, has invested an undisclosed amount in Vishal
        Personal Care Pvt Ltd that manufactures and distributes herbal cosmetics under the brand Banjara’s. Although the
        deal size cannot be ascertained, Peepul Capital typically invests in the range of $15 million-$25 million

        Hyderabad-based Banjara’s has built a portfolio of more than 80 different products in the skin and hair care
        segments. The company’s manufacturing facility is also located in this city. Key competitors of Banjara’s include
        Forest Essentials, Himalaya, VLCC, Dabur and Lotus, among others

        The FMCG space has attracted significant private equity attention this year, with Temasek picking up 4.9 per cent in
        Godrej Consumer Products Ltd for $135 million and GIC Singapore, along with Baring Private Equity Partners India,
        investing $100 million in Marico


        IFC may invest in Jerry Rao’s Value & Budget Housing
        International Finance Corporation is looking to pick up stake in Value & Budget Housing Corporation – the low-cost
        housing venture backed by Indian IT poster boy Jerry Rao (founder of MphasiS which was sold to EDS). VBHC,
        whose backers include India’s largest mortgage lender HDFC and global private equity major Carlyle

        VBHC has projects under various stages of development and construction across Bangalore, Delhi-NCR, Chennai and
        Mumbai

        Rao and Jayakumar also promoted Home First Finance Company, a housing finance firm that targets customers
        buying their first homes. Home First Finance is backed by Bessemer Venture Partners

        VBHC’s maiden project Vaibhava is located in Bangalore’s Electronic City suburb and has already sold most of its
        units




Source: VCCircle & IndiaPE. Strictly for private circulations only. Disclaimer: Reports prepared by CP-Artha Financial Advisory Pvt Ltd contains selected information and do not purport to be complete. The reports based on publicly available information and data ("the Information") believed
to be accurate and complete. Possible errors or incompleteness of the Information do not constitute grounds for liability, neither with regard to indirect nor to direct or consequential damages. CP-Artha Financial Advisory Pvt Ltd, their shareholders and employees are not liable for the
accuracy and completeness of the statements, estimations and the conclusions derived from the Information contained in these documents.




                                                                                                  Private Equity (PE) Research team
                                                                                                CP-Artha Financial Advisory Pvt Ltd.
                                                                                   No 34 B, East Club Road, Shenoy Nagar, Chennai -600030, India

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PE Round Up Report Highlights Restaurant, Loyalty Programs Deals

  • 1. PE Round Up Report CP-Artha Financial Advisory Pvt Ltd. 11/19/2012 Edition: 42 PE Sector News M& A Deal – I  Comp-U-Learn Tech to sell Heavy private equity investments driving restaurant industry in India American Subsidiary - Astus Technologies The hotels & restaurants industry as of today is at the threshold of entering a dynamic market. That is primarily because the industry Comp-U-Learn Tech India is set to sell has witnessed significant growth in recent times thanks to factors its total holding in Astus such as rise in demand for a global menu, increase in disposable Technologies Inc. It had acquired income, spiraling popularity of eating out as a regular form of Astus Tech in 2010 for an undisclosed entertainment and so on amount It is this movement in the market that has been attracting leading Astus is a full-service IT consulting hotel and restaurant chains towards seeking a bigger share of the and staffing company serving business pie. Another trend in this regard is that the industry is corporate clients nationwide. It witnessing heavy PE (private equity) investments provides staff augmentation, contract and contract-to-hire IT For instance, Azim Premji, founder, Wipro, has agreed to invest $25 professionals million in JSM Corp, which runs Hard Rock Cafe, Shiros and California Pizza Kitchen. TVS Capital also has two investments in the restaurant Comp-U-Learn Tech, incorporated in business - Om Pizza, which runs the pizza chain Papa John's and 1997, is a globally diversified Indian cookery, which runs the Yellow Chilli chain of restaurants, company providing software started by celebrity chef Sanjeev Kapoor development, e-governance, e- learning and IT services to customers The National Restaurant Association of India (NRAI), states, “It is across the globe anticipated that this industry would envision a rapid growth in the next five years, which would provide employment to about two In the space last month Sonata crore people” Focusing on the current trend of future growth Software sold its 50% stake in JV - TUI expectancy in restaurant business, a lot of brands are looking to Infotech to JV partner - TUI Travel expand while the time is right PLC for Euro 12 Mn
  • 2. At present 70 per cent of this market is dominated by unorganized players but the trend is moving towards an organized market M& A Deal - II intended to grow 20-25 per cent per annum. Quick service  restaurants (QSR) are growing exponentially. Recently, US- L&T to sell Medical headquartered QSR Subway opened its 300th outlet in India with a Equipment Biz to Skanray plan to open 700 more in the country within the next five years. Healthcare Yum! Brands Inc., owner of KFC and Taco Bell, will invest $100 million L&T is set to sell its Medical in the coming 4-5 years to expand in India, resulting in the opening of Equipment business based at Mysore 100 new outlets in the country this year to Skanray Healthcare Private Limited The medical equipment division, PE Recent Deal known as L&T Medical & Systems, Canaan-backed Loylty Rewardz raises $1.1M venture debt was put on the block by the from Silicon Valley Bank engineering and construction Loylty Rewardz Management Pvt Ltd, a consumer loyalty and rewards company as a part of its strategy to management company, has raised Rs 6 crore ($1.1 million) in venture exit non-core businesses in 2008 debt funding from Silicon Valley Bank (SVB) The company, which started medical Venture debt funding differs from conventional venture funding as it equipment and systems division in is a debt form. It is usually raised by firms already backed by VC 1987, makes patient-monitoring investors and typically involves an equity convertible portion, which systems such as ECG, pulse oximetry, kicks-in in the event of an acquisition or the firm going public invasive BP, Capnography and The Mumbai-based company was founded by Jayaraj in 2006. It anesthesia gas monitor offers solutions for consumer loyalty and relationship management Skanray Healthcare is owned by needs, whether it’s financial, retail, hospitality, online or travel. It Skanray technologies Private Limited incentivizes consumers for their card transactions in the form of which is engaged in the business of points, which can be later redeemed via various goods and services Diagnostics Imaging products and like mobile recharge, movie tickets, air tickets, merchandise, etc primary healthcare devices The company claims to be the largest loyalty program management Skanray Healthcare, a Mysore-based firm in the country and it currently manages loyalty programs for medical equipment manufacturer, around 170 million debit/credit cardholders in India specializes in high frequency X-ray In the loyalty and rewards space, Bangalore-based QwikCilver imaging systems, critical care devices Solutions Pvt Ltd had received an undisclosed amount of funding from and primary healthcare and telemedicine- compatible devices of international quality
  • 3. Helion Ventures and Accel Partners in the 2008. Another player in the space is Payback Peepul Capital backs herbal cosmetics player Banjara’s Peepul Capital, a private equity firm based in Chennai and Hyderabad, has invested an undisclosed amount in Vishal Personal Care Pvt Ltd that manufactures and distributes herbal cosmetics under the brand Banjara’s. Although the deal size cannot be ascertained, Peepul Capital typically invests in the range of $15 million-$25 million Hyderabad-based Banjara’s has built a portfolio of more than 80 different products in the skin and hair care segments. The company’s manufacturing facility is also located in this city. Key competitors of Banjara’s include Forest Essentials, Himalaya, VLCC, Dabur and Lotus, among others The FMCG space has attracted significant private equity attention this year, with Temasek picking up 4.9 per cent in Godrej Consumer Products Ltd for $135 million and GIC Singapore, along with Baring Private Equity Partners India, investing $100 million in Marico IFC may invest in Jerry Rao’s Value & Budget Housing International Finance Corporation is looking to pick up stake in Value & Budget Housing Corporation – the low-cost housing venture backed by Indian IT poster boy Jerry Rao (founder of MphasiS which was sold to EDS). VBHC, whose backers include India’s largest mortgage lender HDFC and global private equity major Carlyle VBHC has projects under various stages of development and construction across Bangalore, Delhi-NCR, Chennai and Mumbai Rao and Jayakumar also promoted Home First Finance Company, a housing finance firm that targets customers buying their first homes. Home First Finance is backed by Bessemer Venture Partners VBHC’s maiden project Vaibhava is located in Bangalore’s Electronic City suburb and has already sold most of its units Source: VCCircle & IndiaPE. Strictly for private circulations only. Disclaimer: Reports prepared by CP-Artha Financial Advisory Pvt Ltd contains selected information and do not purport to be complete. The reports based on publicly available information and data ("the Information") believed to be accurate and complete. Possible errors or incompleteness of the Information do not constitute grounds for liability, neither with regard to indirect nor to direct or consequential damages. CP-Artha Financial Advisory Pvt Ltd, their shareholders and employees are not liable for the accuracy and completeness of the statements, estimations and the conclusions derived from the Information contained in these documents. Private Equity (PE) Research team CP-Artha Financial Advisory Pvt Ltd. No 34 B, East Club Road, Shenoy Nagar, Chennai -600030, India