2. 2BE ORIGINAL OCR
AGeNDA
Expectations.......3
About Us..............4
Team....................5
Services................6
Clients..................7
3C Strategy..........9
Court..................10
Career................12
Community.......15
Case Study.........17
Why OCR? ..........18
3. 3BE ORIGINAL OCR
“The price of success is hard work, dedication to the
job at hand, and the determination that whether we
win or lose, we have applied the best of ourselves
to the task at hand.”
-Vince Lombardi
WHAT do you expect
from your agency?
4. 4BE ORIGINAL OCR
SERVICE
INTEGRITY
LOYALTY
BE ORIGINALYour skill. Your talent. Your career.
OCR is about taking what you do best and helping you maximize your ability.
Our team expertise, in a wide range of industry-specific services, allows for us
to maximize your talents. Our approach with each individual is simple. Our
clients are unique and we treat them as such. OCR’s management strategy
embodies the originality of the player.
There is, however, one constant that we take from client to client- our com-
mitment to service. OCR is built on three core values: service, integrity and
loyalty. These values dictate all decisions made by the company.
5. 5BE ORIGINAL OCR
TeAM
SETH COHEN
Agent
His passion for sports, and desire
to be a sports agent since the age
of 6, led him to starting OCR. His
successes as a former wall street
executive and owner of multiple
businesses thereafter afforded
him the opportunity to fulfill his
lifelong dream. His 20 years of ex-
tensive negotiation and business
experience have resulted in OCR
being one of the fastest growing
agencies in the industry.
AARON TURNER
Talent Management
Labeled as a hybrid of business
and basketball, his passion for
basketball development and busi-
ness lead him to OCR. He is flour-
ishing in his role of managing the
players, projects and the RedGage
partnership. He has business and
consulting experience from two of
the most well-known training fa-
cilities in the country.
ALEX FORD-CARTHER
Brand and Strategy
A former collegiate basketball
player, he translated his knowl-
edge of the game and passion for
business into a position at OCR.
He adds value to OCR by having
experience in the sponsorship de-
partment at a Fortune 500 com-
pany. Other business experience
includes entrepreneurial appren-
ticeships, heading marketing for a
youth sports property and found-
ing a digital media website.
6. 6BE ORIGINAL OCR
Contract Negotiations
Endorsement Negotiations
Financial Planning
Personal Training
Public Relations
Post Career Planning
Legal Counsel
Estate Planning
SeRVICeS
7. 7BE ORIGINAL OCR
CLients
MarShon Brooks
Overseas Division
-2011 1st round Draft Pick
(#25 Overall, draft day trade to New Jersey)
-Second in scoring for all rookies at 15.4 ppg
10. 10BE ORIGINAL OCR
court
OCR’s basketball experience in training and
playing allows for a hands on approach with
your development. We work closely with the
finest trainers in the world to implement a
long-term plan to excel your game’s devel-
opment. OCR maximizes your current skills
by finding creative and dynamic ways to im-
prove your game. OCR helps you develop new
skills by pushing you to exceed your current
mental and physical capacity.
PLAYER DEVELOPMENT
- Skill Training
- Strength
- Core & Agility
- Conditioning
- Yoga
- Crossfit
Hollis
Thompson
11. 11BE ORIGINAL OCR
COURT DEvelopment PLAN
Rookie Year: Strength and Ball-Handling
Year 2: Post Game and Shot Creation
Year 3: Footwork and Screen Action
Hollis
Thompson
Maximize
-Mid-Range
-Shooting
-Skill Set
-Footwork
Develop
-Strength
-Ball Handling
-Post Game
-Agility/Foot Speed
-Mental Toughness
12. 12BE ORIGINAL OCR
OCR specializes in identifying your image and crafting a personal brand that reflects your
originality. OCR will aggressively pursue opportunities that fit your image and will maxi-
mize your marketing potential within the industry. OCR will execute the standard foot-
wear, soft drinks, trading cards, apparel, memorabilia and dealer trades. Beyond that, OCR
will seek unique opportunities that will provide for cross promotion outside of the indus-
try standard.
TELEVISION
FILM
RADIO
PRINT
APPEARANCES
DIGITAL MEDIA
CAREER Brand Development Hollis
Thompson
13. 13BE ORIGINAL OCR
CAREER Brand Activation
OCR is positioned to be the lead-
ing agency in the social and digi-
tal media space. Our relationship
with the RedGage social media
site and our experience with Fa-
cebook, Twitter and other social
outlets will allow you to be the
most active and engaging player
on the Internet.
RedGage is a new form of interac-
tion and activation for both your
fans and partners. Because of
OCR’s exclusive access to the site,
the site’s creator and the site’s
resources, we have the capabili-
ties to maximize and activate your
partnerships in leading, innova-
tive ways .
Hollis
Thompson
15. 15BE ORIGINAL OCR
COMMUNITY NoN-Profit Foundation Hollis
Thompson
ACTIVATION AND CONSULTING
ESTABLISHING GOALS
STRATEGIC PARTNERSHIPS
BUDGETING AND FUNDRAISING
EVENT MANAGEMENT
ADMINISTRATION AND REPORTING
OCR strongly believes in community and the im-
portance of giving back. OCR has partnered with
The Athletes Image to create the most dynamic
non-profit opportunity available to athletes. Our
unique approach to developing your foundation
allows for it to build a sustainable brand of its
own. The efforts and events of the foundation
will help make you a star in the community all
the while generating secondary streams of in-
come. Your foundation and the money it rais-
es will provide you and OCR with the resources
to build your community outreach initiatives.
16. 16BE ORIGINAL OCR
COMMUNITY
“To whom much is given, much is expected”
ENGAGEMENT Hollis
Thompson
OCR will work with your foundation, NBA team and community leaders to
identify opportunities for you to personally interact with your fans. Your
interaction and involvement in the community will positively affect peo-
ple’s lives and further help build your fan base and brand. OCR will assist
in managing your personal and professional life such that you have a great
balance between on-court and off-court responsibilities.
17. 17BE ORIGINAL OCR
MARSHON BROOKS
CASE STUDY
MARSHON BROOKS
Brand Development:
-Marketing initiatives
surround outgoing
personality
-Identified strong
social appeal
Development Plan:
Rookie Year: Change shot mechanics
Year 2: Increase strength
Year 3: Increase range
Year 4: Develop post game
Engagement:
-Negotiated High School team allotment in Shoe Contract
-Developing Brooks in Brooklyn Camps/Community tour
-Building out Foundation
