Write On Marketing Your Copywriter

Write On Marketing
Your English Copywriter
'Cause the right words make all the difference!

Contents
Press Releases
Menu
Brochures
Website Content
Biographies
Scripts
Marketing Plans
Newsletters
Sales Letters
Advertising Campaigns/Promotions

Introduction
Copywriting is very much the integration of social behavior entwined by the written word in order to create a
'voice'. Each voice has its objective; once defined, both psychology and the art of the written word must be executed for
optimized results.
My educational background endowed with a Copywriting Specialist Certification, along with a Diploma in Counselling,
creates the epitome of a successful copywriter. To take it one step further, I have been in the writing industry for 10 years.
For the past three years I have been with IMPACT CSR Solutions - the only sport CSR agency in the GCC, having supported
one of our major client's (Al Sadd Sports Club - Qatar) in winning two CSR Awards making them the first in the Middle East
to receive such recognition. My role directly produced press releases, campaigns, annual reports - editing and writing, partner-
ship letters, sponsorship packages, newsletters etc.
Having said that, you will find me to be a passionate out-side-the-box thinker, leveraging myself through creativity and
charm. Every company has its own needs, with a unique voice, style and finesse - I see it as my job to make sure the public
and internal committee has understood just that.
This is my voice, calling you to make the difference with the words you choose and the presentation you execute. Take a peak
into words that has set the pace for some of my clients!
With appreciation,
Shireen Patel
Disclaimer: What you are about to view are actual copywriting pieces and are displayed merely as samples. Each
of the following samples are written specifically for each client with their target audience in mind. Any work you
source to Write On Marketing will be accompanied with the same zeal to awe your market, but please note it will
not be a replica of what is to proceed. Your company is unique, and so are the words behind its' voice.
Shireen P.

www.YourEnglishCopywriter.com • Info@YourEnglishCopywriter.com
Press Releases
The beauty of a press release is to capture
a moment and time using the media; this
will leverage the work that you do
(assuming what you’re doing is a good
thing).
In the 4th CSR Qatar Conference
‘IMPACT’ Showcased Al Sadd CSR Journey for Other Clubs to Follow Suit
• A particular niche unveiled a new perception in light of sports in Qatar.
• Dalal Al Dossary: “ There is a strong sense of recognition for the role of sports within the community. It is
events such as this that stand in supporting the core of the sport industry within the country.”
• The showcase demonstrated that CSR is a powerful tool for change when utilized correctly, based upon the
objectives of each company.
May 29th, 2013 – Doha, Qatar:
As the city expands at a rapid pace so do initiatives towards the betterment of society as a whole. The 4th conference on
Corporate Social Responsibility (CSR) was held yesterday by the Ministry of Business and Trade, under the patronage of
HE. SH Jassim Bin Abdulaziz Al-Thani. The conference was entitled “Deepening the Responsible Practices in the
Business Community”. Along with the array of different industries participating in the event, a particular niche unveiled a
new perception in light of sports in Qatar.
The session CSR and Sport commenced at 11:15am and continued for the next hour and a half, comprised of four
panelists. Among them was IMPACT CSR Solutions: the backbone of the very successful CSR program executed by Al
Sadd Sports Club. Founder and Managing Director -Ms.Dalal Al Dossary represented CSR in sports as the only CSR
consultancy agency specializing in sports in the entire Middle East. She showcased Al Sadd’s CSR journey, presenting
them as an ideal model for other clubs to follow suit.
Ms.AlDossary began her talk with an animated clip, probing corporations for their definition and perceptions of CSR. In
her speech she .....
For more information, please contact:
Ms. Shireen Patel
Marketing Officer
Email: shireen.p@impctcsr.net

published
Press Releases

Menu
Ordering starts before a customer has any
idea what they are getting. An effective
menu presents the flavor of food, for an
enticing customer appeal.
Pan Am’s Joint
Sandwiches
In-house Flavourful Pulled-Pork- $6.99
(Season infused pulled-pork, caramelized onion, cheddar cheese, irresistible house-sauce)
Just Like Mama’s Beef Burger- $6.99
(Fresh Pan Am’s all beef patty, lettuce,tomato,onion,pickle,‘claim to fame’ house-sauce)
Spice of Life Blackened Chicken- $7.99
(Speciality blend spice, avocado, mayonnaise, Swiss cheese, tomato, lettuce, pickle)
Delectable Vegan Delight- $6.99
(Lettuce, tomato, onion, pickle, veggie patty, topped with flavorful house-sauce)
Chicken Tenders ‘Sammich’- $4.99
(Crispy home-style chicken breast strips, mouth-watering house-sauce, sandwiched in a fresh bun)
Wraps
Irresistible Chicken Caesar Wrap- $7.99
(Chicken breast, exquisite house-sauce,Caesar dressing,romaine lettuce,cheddar mix,wrapped in a warm tortilla)
Pan Am's 5 Star Steak Wrap- $9.99
(Quality AAA Canadian strip loin-steak,romaine lettuce,succulent house-sauce,cheddar mix, roasted red peppers)
Delish Jerk Chicken-$5.99
(Juicy jerk marinade chicken, layered with rice and cheddar cheese, wrapped in a burrito)
Traditional Take-Out
Home-style Crispy Chicken .....

Brochures
Brochures capture the essence of your
business voice. They are often a first
impression so the goal is to keep it positive
and lasting.
Pan Am’s Joint
On Front of Brochure:
Pan Am’s Joint – Dessert Parlor and Diner
Located at _____ (map)
Drop by and check out our promotions so you don’t miss a chance to enjoy great food at give-away prices!
FREE DELIVERY* over $25 within a 15 km radius - anytime during hours of operation!
Time to Eat – Store Hours:
Monday to Thursday: 11 am – 11 pm
Friday/Saturday: 11 am – Midnight
Sunday: 11 am – 10 pm
*Free delivery valid on orders over $25 – anything below stated amount is subject to $3 delivery fee.
Al Sadd Foundation
Launching Brochure
Vision
To be recognized as a responsible club firmly grounded in the sustainability of society through the establishment of a
Foundation.
Mission
To take on responsibility at all levels. We strive to inspire others through the creation and execution of meaningful
programs, to build long-term stable partnerships and maintain financial sustainability through-out the process.
Why establish a Foundation?
• Focuses attention entirely on CSR works
• Ensures continuity of CSR efforts via sport
• Grants access as a fellow member of society
• Establishes credibility in engaging multi-layer segments of the community
Path of Foundation Financial Sustainability
• CSR intensifies relations with community
• Creates shared value and devotion
• Captivates media appeal ....

Website Content
The entire world has access to your com-
pany as they stand in competition with the
entire world. Your website content is the
face of your business, if you fail to
correctly use your words, you will success-
fully kill your appeal.
POUT Gift Cards
www.PoutLove.com
Unwrap Gorgeous!
Who said you can’t give the gift of gorgeous? It can be a tiring process of having to think of a new gift idea every single
year – so why not consider POUT? The POUT Experience offers the perfect gift of pampering, pleasure and personality.
Say, ‘I love you’ with POUT gift cards – choose from our $100 - $200 - $500 cards.
POUT Referral Program
Don’t just‘Like’us, LOVE us!
Share the POUT love Toronto and we’ll love you right back! POUT’s referral program is simple: anyone referred to us
by you will immediately earn you $25 off your account, as well they will receive $25 off their first treatment. So, share the
love –we’re pretty sure once you get a taste of the POUT Experience you’ll be doing it without even realizing it!
POUT the ‘Perfect Gentlemen’
Command Respect!
Even though beauty is only skin deep, truth of the matter is we are constantly being judged by it. First impressions are
proven to be lasting, as studies have shown it takes a tenth of a second to form an impression of a stranger from their
face, without it changing much from prolonged exposure. We live in a competitive world, and conquering it requires edge
and class. At POUT we understand the critical nature of effective self-care for that extra kick in conquering goals.
Part of the POUT Experience is to cater to the specific needs of men. We don’t believe beauty is limited to women,
because regardless of gender we are relentlessly judged by it. Our professional staff will walk you through the steps, and
make the ‘confident you’an easy, secure ......

Website Content
Pan Am’s Joint
www.PanAmsJoint.ca
Pages: Intro / Menu / Promotions / Location (contact info)
Pan Am’s Joint is your take-out joint with the class, cleanliness and feel of a top-of-the-line dine-in restaurant. We have
created the perfect fusion of luxury, quality food that tantalizes the palate without stripping you of your hard earned
money.
Food is our passion; price is just part of the process. We keep the cost low while maintaining a standard of mouth-
watering, flavorful food that is hot ‘n ready whenever you are. We are dedicated to serving finger-licking goodness in
every bite and have created an irresistible in-house sauce that’ll make you keep coming back. If you’re after great taste,
then we’re the place!
Check out our promotions [link to promo page on site] so you don’t miss a chance to enjoy great food at give-away
prices!
www.impactcsr.net

Biographies
Biographies sum up your work, your
passion, and ultimately you. By weaving
together words that reflect you accurately,
you will create the tone.
Biography of Dalal Al Dossary
With a firmly rooted background in management, the drive of an opportunist and the workings of a visionary, Dalal Al
Dossaryis among the pioneers of Corporate Social Responsibility in the Arab Gulf Region. She towers the industry as
the sole Founder and Managing Director of the first and only fully integrated CSR solutions' agency ‘IMPACT CSR
Solutions’. It is through her agency that she has begun in 2011 to spread her wings - utilizing her talent, skills and dedica-
tion towards serving sports’ associations in the Arab Gulf region.
Dalal is a seasoned executive who has enjoyed a rich and fulfilling career in management, human capital development,
business development, corporate social responsibility and sustainability in several flagship organizations in the Kingdom
and in the region.
As a Managing Director of ‘IMPACT CSR Solutions’ she is committed to fulfilling the gap between sport associations
and the community through shared and over-all value enhancing programs. At present, ‘IMPACT CSR Solutions’has
established an exceptional reputation, not only within GCC but extended to Asia. Miss. Al Dossary is intimately involved
and overseeing all steps within the workings of her agency as she stands witness to dreams made true.
Prior to her development of“IMPACT CSR Solutions “ she worked as Community Relations for Qatar Local Organizing
Committee – Asian Cup Qatar 2011, where she has manufactured a one of a kind program to facilitate the needs of the
disabled within sports stadiums.
Dalal’s journey within the sports industry commenced with the Saudi Professional League Commission in Riyadh as AFC
File Manager, where she was responsible....
Dalal Al Dossary

Biographies
Megan Kozak, Registered Nurse
Certified Aesthetic Injector
Former Model
Reflected through a lifelong passion, Megan Kozak has the love of beauty running through her veins. At the age of 20,
she began her modelling career having travelled extensively to cities such as LA, New York, Miami, as well as various
cities in Mexico and Central America. Her roots in modelling exposed her to the world of beauty, stemming from the
onset of her adult life. Her work extends to various print campaigns, including being featured in various magazines such
as UMM. She also graced the cover of the popular Russian fashion.....
Dr. John R. Coutts, BSc. MD CCFP
Medical Director of POUT
Reflected through a lifelong passion, Megan Kozak has the love of beauty running through her veins. At the age of 20,
she began her modelling career having travelled extensively to cities such as LA, New York, Miami, as well as various
cities in Mexico and Central America. Her roots in modelling exposed her to the world of beauty, stemming from the
onset of her adult life. Her work extends to.....
Megan Kozak & Dr. John R. Coutts
About Al Sadd CSR
Since its establishment in 1969, Al-Sadd Sports Club has become a hallmark in the memory of Qatar' sports and one of
the big clubs that created a niche in Qatar, Arab and International sports glories. The club throughout its eventual history
posted numerous achievements and stands as an ideal example for sports in Qatar.
Al Sadd’s continuous commitment and dedication to the people has them towering as the leader club in Qatar.With two
consecutive seasons of executing high impact initiatives in social responsibility, Al Sadd is positioned at an advance level
toward leadership and excellence. They are an active power player committed to serving Qatar’s sport and helping its
community. .....

Script
Videos are among the components for
increasing the page ranking of your web-
site. It is also a fast way to introduce your
business while adding flavor with a strong
script.
HPAA
www.hpaa.ca
Welcome to Montreal!
Welcome to your new home.
Most of our clients come to HP & Associates feeling overwhelmed about their new move. Naturally, they are excited
about their new beginnings but a deep sense of nervousness sinks in. Emotions experienced can lead to a great deal of
anxiety with children missing their friends and what they have grown to know as ‘home’, husbands uncertain how their
family will cope, or wives drowning in worries of schooling for the children or dealing with the winter snow. We’re here
to tell you, you don’t need an igloo - you’ll be safe with us.
We confidently walk our clients into their new life - think of us as your extensively experienced guide. We endeavor to
form a personal relationship with you and your family – get you comfortable with the city so you can invasion your home
and lifestyle, find the perfect school and deal with any other concerns you may have.
Your ease is our priority, let’s discover the city together and make your home, a home.
(Average cost of real estate: $1.5M - $2.5M)
In a class of its own, Westmount boats its first-class charm. An area equipped with affluence and accessibility. Such
prestigious lifestyle has a unique blend of family and urban chic living that compliments the ‘professional family life’ to
perfection!
Westmount is a fusion of luxury and quality, creating an ideal atmosphere for family life, while still maintaining the finer
details of lavish day-to-day activities. A typical day may start with a stroll through....
Al Sadd Sports Club
IMPACT CSR Solutions

Marketing Plan
Marketing is largely about understanding
your target(s) and creatively making your
mark in their lives. It takes strategy and a
concise process to produce a positive
effect.
Objective
To bring forth brand awareness as an expert in the industry, not so much as a company but highlighting the person
behind the success: Dalal Al Dossary. (Branding the Founder)
Target
The target audience will be mainly major sport decision makers in Saudi Arabia, Qatar and UAE, as well as the .......
Duration
Commencing January 15th, 2015 an onward for the next 6-8 months is the desired duration. This will target the most
active time of the sport season, where in sport decision .......
Expected Outcome
The results should yield a heightened awareness of who Dalal Al Dossary is, as well as promote her consultation exper-
tise.
Mental Triggers
Dalal Al Dossary is credited one of the most prestigious active clubs in Qatar; this will be the leverage point. “Dalal Al
Dossary – headed client to win the Golden Globe Peacock Award”. Secondly, the concept of encourage clubs .....
6 Step Process
1) Subtle Introduction
- Publish “When I See Your Face” article in media print (both online and offline).
- Article should be.....

Marketing Plans
IIPH Bookstore

Newsletter
The purpose of newsletters are to keep
your supporters in the loop, and to be
certain they haven’t forgotten about you.
They are also a nice, easy way to appeal to
new prospects by periodically summing up
your worth.
IMPACT Newsletter – December 2014
Inside IMPACT
IMPACT is an established, reputable CSR agency having reached beyond the GCC well into Asia. Many don’t realize the
scope of IMPACT’s work, so we thought a peak into our work will do the trick! Some companies come to IMPACT to
utilize our extensive experience from the bottom all the way to the top; however there are others that stick loyally to our
expert consultancy services. This consultancy step allows businesses more leeway to cut costs by keeping it in-house yet
still hold onto the expert guidance to produce impactful results. On the other hand, our full CSR services keep company
employees focused strictly on business matters.......

Newsletter
Al Sadd Newsletter
TV show, “Fai AlDhaha”appreciates Al Sadd’s role in an episode about ‘the role of sport within society’.
Al Sadd SC is more than just a football club to the city of Doha. The club has become a real social phenomenon. This
was the point of “Fai AlDhaha” TV show - Qatar TV, in an episode dedicated to the social role of Qatari football clubs.
With the strategic CSR plan that Al Sadd has set into motion, the club is gaining more trust, credibility and praise every
day .
Photo
Al Sadd inspires the new generation to specialize in sports social responsibility
AmnaJassim AlRumaihi, senior student in Stenden University- Qatar, within her final year is exploring, “The Positive Use
of Social Media for Spreading CSR Culture Within Sport”. Al Sadd’smodel inspired her to specialize in such a major.
The CSR team within the club has helped her with the related information and interviews.
Through this Al Sadd continuesmotivate the entire community in understanding the power of sport.
Photo
Health Ambassador engages in dialogue with school children in the supermarket
Al Sadd Sports Club continues implementing its "Healthy Community” project through a new and unique activity
engaging the health ambassador, player Mesaad Al Hamad with a number of elementary school students as they toured
the supermarket. The objective of the food exploration aimed to educate children to choose healthy foods, as well as
help parents and schools to improve the eating habits of children through the platform of sport.
The activity attracted attention of both children and shoppers which allowed many the opportunity to interact
with.interact with......

Sales Letters
The use of sales letters are exactly as they
say - to entice a sale and eventually close it.
The crux of effective sales letters is hidden
in the psyche of the one you’re selling to.
Words and tone are carefully chosen to
create a comfortable, trusting state of mind
for the one you are appealing to.
30 Second Sales Pitch
Dear Respected Sports Club,
Very often we hear people quote the expression, “you have to see it to believe it”. So, it’s no wonder the loudest voice is
the sound of action! At IMPACT CSR Solutions we build bridges towards immediate societal and eventual .......
After thoroughly considering your company and focusing on .....
IMPACT CSR has set milestones in the lives of club members, staff and the overall community. We will gladly set an
appointment to discuss your needs, share results, success stories, as well as build towards a stronger YOU.
We are confident the beliefs of ____club would not relinquish the opportunity to be established within one of the fastest
growing .......
Dalal Al Dossary
CEO of IMPACT CSR
It's game time, the energy is high, the volume is loud and all across the stadium are FANS: your fans! All with different
stories, different lives, different challenges but one passion - to support _____CLUB__!
We know ______CLUB___ has the backbone and the stamina to reach beyond expectations: to rise into a leader on and
off the field. At IMPACT, we dig deep to find the ideal candidate who can monopolize and utilize what is now a revolu-
tionary concept - Corporate Social Responsibility (CSR).
As is life, eventually the stadium lights are turned off, the field empty's and the seats ......

Ad Campaign /
Promotions
Advertising and promotional offers all fall
under your marketing plans. This is where
creativity shines such that it has the poten-
tial to create a memorable imprint on your
audience.
Al Sadd
3 Teaser Ad’s
Pan Am’s Joint Promotions
1) [Grand opening promo?]
Bring a Friend for FREE
Every (Tuesday?) bring a friend in and get a second meal for FREE*
*Free meal will be a duplicate of the meal ordered. Offer only valid if recipient of free meal is present. Subject to select
items on menu – see store for details.
2) [School Starts Promo? - Target: students/offices]
Slap a Five Friday
Every Friday get a sandwich for only 5 bucks!!*
*Promotion only applicable on select sandwiches, see store for details.
3) [Target audience – students in nearby area]
Yo Sweetness!
Drop in at Pan Am’s Joint for some dessert ......

In Their Words
Don’t take our word for it, read what others
have to say in their words…
Video Script:
“This is really beautiful and right in line with what I envisioned. Thank you !!!”
-Heidy Pinsonneault (Owner - HP & Associés )
Website content, proposals, press releases, promotional headlines, sales letters,
reports, annual reports, campaigns:
“Do your magic!!”
-Dalal Al Dossay (IMPACT CSR Solutions)
Website content:
“I’m very satisfied with Shireen as a writer, copywriter and proofreader.
High level of communication, fast cooperation and very pleasant communication. I
will definitely work together again! Thank you Shireen, you are very professional.”
- Jerry from Toronto
Slogan and brief intro:
“I LOVE it!!! That is exactly what I was looking for! You gave me chills :D This
slogan going everywhere!And the story! Fantastic! Much, much better than what I
had. “
- Klayful Kreations

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