This is a Business plan that my partner Emily Durante and I have created for a 1 day soccer clinic for our senior year budgeting class project.

1. The Kick It! Campaign
Chicago, Illinois
Emily Durante & Hilary Girard
Telephone: (203) 305-8787

2. Executive Summary
The Kick It! Campaign is a 501(c)3 grassroots program in Chicago that provides a one day
clinic to school age youth that educates them about the skills and characteristics of playing
soccer. This program was developed to introduce, advocate, and educate others about the
game of soccer and the benefits of playing the game. By providing a soccer clinic to school
age youth, it is the hope of the Kick It! Campaign players will continue to keep soccer in
their lifestyle and to educate others and advocate for the sport.
Our mission is to provide the highest quality soccer program and instruction in a safe and
risk-free environment and a fun-filled atmosphere. Through our clinic the variety of soccer
activities are designed to develop the technical, tactical, physical, and psychological aspect
of all players and all ability levels. The Kick It! Campaign strives to meet the individual
needs of all players, coaches, and volunteers. Our experienced and welcoming staff is
devoted to providing a positive learning experience that encourages a lifetime of physical
activity through the beautiful game and shares the passion for the love of the sport. The
vision of the Kick It! Campaign strives to continually create a soccer community that is
loyally supported and recognized as a unifying and pioneering organization that develops a
positive and encouraging, but challenging learning environment. Our community aims to
emphasize fun, teamwork, and skill development, while empowering its players, coaches,
and volunteers to fully achieve their potential and providing memorable experiences that
instill a life-long passion for the game of soccer.
The Kick It! Campaign’s main goal and objectives is to strategically market to youth in the
city and surrounding towns of Chicago to participant in the clinic. By promoting our
program in schools, at community events, and social media marketing, allows direct
contact with many of our potential customers. This allows our brand and recognition of our
program to be seen by a variety of different demographics in the Chicago area. By offering a
unique program to youth, it allow the Kick It! Campaign to distinguish itself from other
competing soccer programs in the area.
With our skilled and professional group of employees, we hope to continue to grow and
build our program into a traveling campaign around the country. With the help of our
sponsors, the Kick It! Campaign can grow the sport of soccer and enhance the skills of each
soccer player.
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3. Description
Overview
The Kick It! Campaign is a non-profit clinic/one day camp for youth (elementary – high school aged)
interested in soccer.
Mission
Our mission is to provide the highest quality soccer program and instruction in a safe and risk-free
environment and a fun-filled atmosphere. Through our clinic the variety of soccer activities are
designed to develop the technical, tactical, physical, and psychological aspect of all players and all
ability levels. The Kick It! Campaign strives to meet the individual needs of all players, coaches, and
volunteers. Our experienced and welcoming staff is devoted to providing a positive learning
experience that encourages a lifetime of physical activity through the beautiful game and shares the
passion for the love of the sport.
Vision
Our vision statement is a strives to continually create a soccer community that is loyally supported
and recognized as a unifying and pioneering organization that develops a positive and encouraging,
but challenging learning environment. Our community aims to emphasize fun, teamwork, and skill
development, while empowering its players, coaches, and volunteers to fully achieve their potential
and providing memorable experiences that instill a life-long passion for the game of soccer.
Organization Goals & Objectives
 To increase awareness of soccer in the Chicago Area
 Provide an opportunity for school-aged children to participate in a one day clinic
 To improve the soccer skills of all who participate in our camp
 To teach each individual the basic skills and fundamentals of the game of soccer
 To help players develop in spirit, mind, and body
 To instill into each participant sportsmanship, tactical, physical, and psychological
skills that the game requires
Fiscal Year 1 Goals
The goals of our first fiscal year are as follows:
 Register a minimum of 40 participants for the Kick It! Campaign
 Gain a minimum of one sponsor for our first year of operation
 Generate $1,500 in revenue
 Increase the interest of soccer in the area by 5%
Management
Personnel
The personnel needed for the Kick It! Campaign are an Executive Director and Assistant Executive
Director (which would be me and my business partner), a Registration Director, Coaches, an
Athletic Trainer, and Volunteers. The number of coaches and volunteers needed depends on the
number of kids participating in the clinic/one-day camp.
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4. All personnel involved in the Kick It! Campaign will be subjected to CORI Checks and will also be
asked to provide a minimum of 2 references (personal or professional) that will be checked.
The skills that our personnel are required to have (volunteers included) are knowledge of the game
of soccer (advanced knowledge is preferred), experience with soccer, experience with children, and
must be 18 years or older to work or volunteer. Athletic Trainers are required to be
certified/provide proof of certification. Coaches are required to have coaching certifications and
provide proof of those certifications.
Below is the administrative staff at the Kick It! Campaign:
Emily Durante, Executive Director
Hilary Girard, Assistant Executive Director
Sam Johnson, Registration Director
Operating Procedures
The Kick It! Campaign clinic is a one day event. However, there is year round planning and
marketing for the event. On the day of the clinic, there will be five stations with a coach. Each
station is compromised with different skills and tactics that are necessary for the game of soccer.
These skills and tactics are also applicable to real life situations, meaning there can be a transfer of
skills to outside the game of soccer. Each station will last around 45 minutes, and then the groups
will rotate to the next station. After three stations in the morning there will be a break for lunch
which will last an hour and fifteen minutes. There will be two afternoon stations, and then the
participants will leave with their free swag.
The additional planning procedures will include a variety of aspects including equipment and
sponsorship proposals. All soccer equipment will be purchased online at soccer.com which is the
premiere website for soccer equipment. A list of all equipment can be found in the excel
spreadsheets, which is at the end of this document. Due to the fact that we are members of
soccer.com, we receive a discount for all merchandise offered on the site. All office supplies are
purchased from W.B. Mason, for the exception of the computer and printer which were given to the
Kick It! Campaign anonymously. All merchandise for the Kick It! Campaign was purchased from
Gildan.com. the only facility expense that we have is renting the soccer field for the clinic. In terms
of contracts, the only services that we contact out is to the trainer we have for the clinic.
Pricing Policy
Based on our competitors’ prices, the Kick It! Campaign is just below the average cost for a soccer
clinic. However, most of our competitors offer a camp that lasts over a couple of days. Since our
clinic is only one day, this makes our price more reasonable and affordable to customers. After
determining our expenses for the clinic, the Kick It! Campaign staff sat down with our accountant to
determine a competitive but practical price for our clinic. By sitting down with our accountant, we
examined all expenses and made rational decisions for different prices. We determined that the
price for registration to the clinic would be $50.00 per participant. Depending on the outcome after
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5. year one of the clinic, we will meet again with the accountant and determine whether to raise the
price.
Location
City/Town
Chicago, Illinois.
Facility
The facility that will be used is Wrightwood Park Soccer Fields Located in Chicago, Illinois. These
fields will be rented from the City of Chicago for a rental fee of $550.00 with an application fee of
$35.00, coming to a total of $585.00.
Market
Our market in the Chicago area is intended to be children from elementary school aged all the way
up through high school aged students, mostly those who attend private institutions or prep schools.
Professional Relationships
Key Contacts
U.S. Soccer Federation – U.S. Soccer is a professional sponsor of the Kick It! Campaign, they sponsor
our event, as well they let us advertise at their events as well. Also, both the Executive Director
(Emily Durante) and the Assistant Executive Director (Hilary Girard) work for U.S. Soccer.
Gatorade – Gatorade is a professional sponsor of the Kick It! Campaign and because of this we have
developed a professional relationship with them.
The following individuals are important professionals who provide services that help the Kick It!
Campaign to become successful.
 Julie Herwitt, C.P.A., Herwitt& Associations LLC
 Has 25 years of experience working with small businesses and individual clients.
Although our budget is small, the Kick It! Campaign is a developing entity. To ensure our financial
safety, it was a unanimous decision to find a reputable accountant in the area to manage our
financials.
 Lora Schalk of NSCAA – National Soccer Coaches Association of America Insurance.
Administered by K&K Insurance Group INC.
 General Liability Insurance
 Camp/Clinic Insurance
This insurance provides coverage for programs that include important liability protection for the
camp/clinic operator, including employees and volunteers, for liability claims arising out of our
operations. Also the insurance program offers medical payment coverage to the camp/clinic
participants.
 Law Offices of Jonathan M. Aven, LTD.
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6.  Small Business Lawyer
Services provided by the Law Offices of Jonathan M. Aven are business formation documents,
business contracts, employee agreements, and lease agreements. This specific law firm works with
the small businesses in Chicago and has a great reputation working with the new businesses.
Marketing Analysis
Relevant Research Data
The following information was collected from the United States Census Bureau for the City of
Chicago, IL.
Quick Facts:
 Ages from 5-19 total for 19.1% of population
 55.2% of population are family households
 The average household size is 2.52
 37.4% is the percentage of students in elementary school (grades 1-8)
 20.5% is the percentage of students in high school (grades 9-12)
 Median household income is $47,371
Below, is a graph displaying the different nationalities for the
City of Chicago, IL.
 Black alone – 32.4%
 White alone – 31.7%
 Hispanic – 28.9%
 Asian alone – 5.4%
 Other - .2%
Biggest Public High Schools Biggest Private High Schools
Sullivan High School Marist High School
King College Prep High School Mother McAuley Liberal Arts High
Hancock College Prep high School School
Aspira Charter High School St. Ignatius College Prep
Payton College Prep High School BR Rice high School
Jones College Prep High School De La Salle Institute
Phillips Academy High School The Latin School Of Chicago
Brooks College Prep Academy High St. Patrick High School
School Mount Carmel High School
Noble Street Charter High School Resurrection High School
Douglass High School
Biggest Public Elementary Schools Biggest Private Elementary Schools
Hedges Elementary School St. John Fisher Elementary School
Bateman Elementary School Frances Xavier Ward School
Peterson Elementary School St. Christina School
Chavez Elementary Multicultural Evangelical Christian School
Academy City School St. Daniel the Prophet School
Spenser Elementary Math and Science Sacred Heart School
Academy School
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7. Volta Elementary School St. Juliana School
Hurley Elementary School Queen of All Saints
Seward Elementary Communication Arts St. Bede the Venerable
Academy School
Daley Elementary Academy School
Brunson Math and Science Specialty
Elementary School
Target Audiences
The target audiences for the Kick It! Campaign program include information regarding specific
demographic, geographic, and psychographics data collection.
 Former members of U.S. Soccer
 Current members of U.S. Soccer
 Families/relatives/friends of current/former U.S. Soccer members
 U.S. Soccer Federation employees
 City and surrounding towns of Chicago
 Generation X
 Generation Y
 Generation Z
 Baby Boomers
Current Users
Due to the fact that the Kick It! Campaign is in the developing stages, we do not have current users.
However, our organization considers any fan, player, and supporter of soccer as current members
of the Kick It! Campaign.
State of Need
As a developing project, the Kick It! Campaign is a one day clinic that provides a wide variety of
soccer skills to enhance all participants. The start-up goals for the Campaign are to advocate for the
game of soccer and to teach youth the necessary skills to play the game. In addition, future goals for
the Campaign are to be a traveling clinic that targets cities with low interest in soccer to develop
interest and advocate for the sport.
Analyze Competition
Below is a list of the Kick It! Campaign’s competitors that offer soccer camps and programs to
youth.
 UIC Soccer Camp
 Chicago Fire Soccer Club
 Chicago Red Stars
 Attacking Soccer Academy
 Chicago Fire
 Youth Elite Soccer (Y.E.S.)
 Kick It Right – Chicago
 Northwestern Boys Soccer Academy
 Hansa Soccer Academy
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8.  Chicago Eagles Soccer Camp
 DePaul Girls Soccer Camp
Distribution Tactics
The following pinpoint strategies for media outlets and communication channels will be used:
 Television
 Radio
 Online Website
 U.S. Soccer Membership E-Newsletter
 Social Media Marketing (Facebook, Twitter, YouTube, Instagram, etc.)
 Blogs/internet advertising
 Printed Media (Newspapers, Magazines, Newsletters)
 Create and distribute press materials
 Advertisements through Sponsors
 E-Flyers/E-mail blasts
 Signage at U.S. Soccer sponsored events
 Build a sense of excitement: the actual clinic, U.S. Soccer, and the game of soccer
 Communicate the appeal and benefits of soccer and participating in the clinic
 Promotional events/Informational events at schools, parks, health centers, and U.S. Soccer
sponsored events
 Host a news conference with U.S. Soccer
 Develop and distribute a newsletter to all schools in the Chicago area and all members of
U.S. Soccer
Marketing Goals & Objectives
Goal 1: To educate all consumers in the Chicago area about the Kick It! Campaign
 Objective 1: to provide parents and children with helpful information via sent to all
schools
 Objective 2: to participate in local community events to promote the clinic
Goal 2: To create brand awareness by using our logo in conjunction with U.S. Soccer
 Objective 1: to promote our organization in a positive and memorable way
 Objective 2: to maintain brand, logo, and message consistency
Goal 3: To enhance relationships with donors and supporters
 Objective 1: to promote the benefits of participating in soccer
 Objective 2: to provide supportive data about ROI and ROO (Return on Investment and
Return on Objectives)
Customer Service Policy
For a full briefing of our customer service policy please view the Customer Service Handbook. As
always, it is required that all employees of the Kick It! Campaign follow the employee expectations
in the Customer Service Handbook. For the purposed of this plan, there are a few essential aspects
of customer service that define our organization.
Effective Communication
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9.  Communication is one of the most important points of contact that the organization has
with customers.
 The ability to communicate critical information to a co-worker or customer clearly &
concisely and to reach a shared understanding of issues and solutions is an important skill
that needs to be instilled throughout an organization.
 Communication involves all of the following topics: conveying thoughts, presenting
recommendations, bridging cultural sensitivities, and reaching consensus.
Building Relationships
 Building a rapport with our customers is vital in making sure that they keep coming back
and they are loyal.
 By connecting with customers and making them feel as an actual persona and not a number,
they will be more receptive to our organization.
 The goal of the organization is to make sure that every customer feels like the only
customer. Having this mentality, customers will be empowered and feel as though there is a
relationship not a service they pay money for.
 This interactive approach allows the organization to effectively use two-way
communication by becoming personable with each individual that walks through the doors.
The etiquette of each employee is to present themselves in a positive, appropriate, and
approachable manner.
Best Practices
 In order to be successful it is important to have the best language to communicate with
customers but it cannot be effective unless the employees know how to effectively and
efficiently use that language towards their customers.
 Training our employees is an integral part of developing customer relations. In terms of
teaching employees the proper and appropriate way to communicate with customers, our
organization must first know how to communicate correctly.
 Employees are trained with a practical approach, otherwise they will not understand it nor
will the customers.
 The purpose of training employees is to train them to anticipate how to handle customers.
Not every customer interaction is going to run smoothly, it may take more time than what is
projected. However, it is important that employees know how to adjust to their technique
when dealing with a difficult customer.
Incentives
Customers who participate in the Kick It! Campaign will receive high quality coaching and
instruction from the Kick It! Campaign Team. Any player that partakes in the clinic will receive a
drawstring bag, water bottle, and snacks from our sponsors. For the future, it is the hope of the Kick
It! Campaign to gain more sponsorships and offer free swag to all participants. Also, a long term
goal of the Kick It! Campaign is to raise enough funds to provide a free clinic to all who want to
participate.
Financial Plan
Goals/Objectives (Long Term/Short Term)
Fiscal Year 1
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10.  Register a minimum of 40 participants for the Kick It! Campaign
 Market to school who offer soccer programs
 Increase the interest of soccer in the area by 5%
 Gain a minimum of one sponsor for our first year
 Acquire at least $1,000 from a main sponsor
 Generate $1,500 in revenue
 Sell merchandise, registration fees, and donations
Fiscal Year 2
 Increase number of participants from FY1
 Generate more interest in the area for the campaign by at least 5%
 Generate more interest in the sport of soccer among the youth in Chicago, IL area by 5%
 Increase Sponsorships/Sponsorships/Sponsorship donations
 Gain a minimum of one more sponsor or donor
 Gain more donated items or a minimum of 1 extra money donation from sponsors or
donors.
 Increase revenue
 Have a minimum of 75 kids register for the clinic
 Sell more merchandise
 Receive more donations from sponsors
 Add variety to the merchandise we are selling
 Add additional items that aren’t donated by sponsors (i.e. sweatpants, sweatshirts)
 Increase brand awareness
 Market to a wider audience through traditional and social media
 Reach a niche soccer market in the Chicago area
Capital Budget Goals
 To accumulate enough money in our capital budget fund to be able to afford the extra soccer
equipment listed in the capital budget.
 2 Kwik Goal Coerver Coaching Training Goals
 5 sets Outdoor Agility Hurdles
Start-Up Costs
The total start-up cost for the Kick It! Campaign is $8,462.95. This price includes everything from
equipment, insurance, office supplies, CORI checks, facilities, and merchandise. In the budget
spreadsheet, the red highlighted sections are the total cost. The justifications and explanation of
these costs can be found in FY1 of our spreadsheets. For personnel, the biggest expense is paying
our coaches and trainer. A large portion of the budget expenses is equipment to run the clinic, next
to insurance coast and First Aid/CPR training.
Capital Expenses
Listed below are our projected capital expenses for the Kick It! Campaign:
 2010 Dodge Grand Caravan - $15,879.00
 Allstate Insurance - $1,326.00
 (2) Kwik Goal Coerver Coaching Training Goal - $1,349.98
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11.  (5) Outdoor Agility Hurdles, Set of 8 - $922.45
Total Projected Capital Expenses: $19,477.00
Spreadsheets
Fiscal Year 1
EXPENSES Description Cost Per Unit Quantity Total
Personnel
Executive Director $0.00 1 $0.00
Assistant Executive Director $0.00 1 $0.00
Registration Director $0.00 1 $0.00
Coaches $300.00 5 $1,500.00
Trainers $150.00 1 $150.00
Volunteers $0.00 15 $0.00
Total $1,650.00
Facilities
Soccer Fields-Wrightwood Park $585.00 1 $585.00
Insurance $6.00 50 $300.00
Total $885.00
Equipment
Balls $40.00 50 $2,000.00
Cones $14.00 1 $14.00
Pinnies $5.00 50 $250.00
Whistles $6.00 8 $48.00
Coolers $0.00 5 $0.00
Stop Watches $40.95 1 $40.95
Total $2,352.95
Office Supplies
Laptop $0.00 1 $0.00
Printer $0.00 1 $0.00
Paper $39.99 1 $39.99
Pens $5.98 1 $5.98
Folders $2.29 5 $11.45
Stapler $16.99 1 $16.99
Name Tags $23.99 1 $23.99
Staples $1.69 1 $1.69
Total $100.09
Merchandise
T-shirts $6.00 80 $480.00
Shorts $10.00 50 $500.00
Total $980.00
Marketing
Flyers $0.10 100 $10.00
Stamps $0.45 100 $45.00
Signage $50.00 4 $200.00
Social Media/E-flyer $0.00 1 $0.00
Total $255.00
Other
Worker's Compensation Insurance $5.00 50 $250.00
NSCAA $520.00 1 $520.00
CORI Checks $30.00 23 $690.00
First Aid and CPR Training $110.00 8 $880.00
Total $2,340.00
TOTAL $8,462.95
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12. Fiscal Year 1 Continued
REVENUE Description Cost Per Unit Quantity Total
Fees Registration Fees $50.00 50 $2,500.00
Total $2,500.00
Merchandise
T-Shirts $10.00 80 $800.00
Shorts $20.00 50 $1,000.00
Total $1,800.00
Donations US Soccer--Sponsor $5,000.00 1 $5,000.00
Gatorade--Sponsor $400.00 2 $800.00
Total $5,800.00
TOTAL $10,100.00
Fiscal Year 2
EXPENSES Description Cost Per Unit Quantity Total
Personnel
Executive Director $1,000.00 1 $1,000.00
Assistant Executive Director $850.00 1 $850.00
Registration Director $650.00 1 $650.00
Coaches $350.00 9 $3,150.00
Trainers $150.00 1 $150.00
Volunteers $0.00 30 $0.00
Total $5,800.00
Facilities
Soccer Fields-Wrightwood Park $585.00 1 $585.00
Insurance $6.00 116 $696.00
Total $1,281.00
Equipment
Balls $40.00 116 $4,640.00
Cones $14.00 9 $126.00
Pinnies $5.00 116 $580.00
Whistles $6.00 12 $72.00
Coolers $0.00 5 $0.00
Stop Watches $40.95 3 $122.85
Total $5,540.85
Office Supplies
Laptop $0.00 1 $0.00
Printer $0.00 1 $0.00
Paper $39.99 3 $119.97
Pens $5.98 1 $5.98
Folders $2.29 5 $11.45
Stapler $16.99 1 $16.99
Name Tags $23.99 1 $23.99
Staples $1.69 1 $1.69
Total $180.07
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13. Fiscal Year 2 Continued
Merchandise
T-shirts $6.00 0 $0.00
Shorts $10.00 0 $0.00
Sweatshirts $14.00 123 $1,722.00
Sweatpants $10.00 98 $980.00
Staff Polos $39.70 12 $476.40
Volunteer Shirts $9.00 30 $270.00
Total $2,702.00
Marketing
Flyers $0.10 200 $20.00
Stamps $0.45 150 $67.50
Signage $50.00 8 $400.00
Social Media/E-flyer $0.00 1 $0.00
Website $100.00 1 $100.00
Total $587.50
Other
Worker's Compensation Insurance $5.00 116 $580.00
NSCAA $520.00 1 $520.00
First Aid and CPR Training $110.00 12 $1,320.00
CORI Checks $30.00 52 $1,560.00
Total $3,980.00
TOTAL $20,071.42
Fiscal Year 2
REVENUE Description Cost Per Unit Quantity Total
Fees Registration Fees $55.00 116 $6,380.00
Total $6,380.00
Merchandise
T-Shirts $10.00 116 $1,160.00
Shorts $20.00 116 $2,320.00
Sweatshirts $25.00 123 $3,075.00
Sweatpants $20.00 98 $1,960.00
Total $8,515.00
Donations
US Soccer--Sponsor $7,500.00 1 $7,500.00
Gatorade--Sponsor $400.00 2 $800.00
TOTAL Total $8,300.00
$23,195.00
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14. Fiscal Year 1 Justifications
Expenses
Personnel
Executive Director $0.00 Volunteered
Assistant Executive Director $0.00 Volunteered
Registration Director $0.00 Volunteered
Coaches $1,500. 5 at $300 per unit
00
Trainers $150.00 $30.00 per hour, 5 hours a day
Volunteers $0.00 15 volunteers
Facilities
Soccer Fields – Wrightwood Park $585.00 Application fee of $35 and a rental fee of $550.00
Insurance $696.00 $6 per participant, 50 participants
Equipment
Balls $2,000.00 $40.00 a ball, 1 ball per participant, 50 participants
Cones $14.00 1 set of cones (12 cones per set)
Pinnies $250.00 50 pinnies at $5.00 per pinnie
Whistles $72.00 Increased due to increased # of coaches
Coolers $0.00 Coolers donated by Gatorade (Sponsor)
Stop Watches $40.95 1 package of stopwatches (6 per package)
Office Supplies
Laptop $0.00 Laptop donated by an anonymous sponsor
Printer $0.00 Printer donated by an anonymous sponsor
Paper $39.99 1 package (500 sheets/case – WB Mason)
Pens $5.98 (60 pens per box – WB Mason)
Folders $11.45 5 folders at $2.29 per folder
Stapler $16.99 1 Stapler
Name Tags $23.99 (400 per box – WB Mason)
Staples $1.69 (5,000 per box – WB Mason)
Merchandise
T-Shirts $480.00 80 t-shirts at $6.00 per t-shirt. Shirts for participants, staff, volunteers, trainers, and 6 extra just in case.
Shorts $500.00 50 shorts at $10.00 per pair of shorts.
Marketing
Flyers $10.00 $0.10 a flyer –100 flyers
Stamps $45.00 100 stamps at $0.45 per stamp
Signage $200.00 4 signs at $50.00 per sign
Social Media/E-Flyer $0.00 Social media and e-flyers are free to create and distribute
Other
Workers Compensation Insurance $250.00 $5 per participant times 50 participants
National Soccer Coaches Association of America General Liability Insurance & Camp and
Clinic
NSCAA $520.00
General Liability: $360.00
Sexual Abuse/Molestation Liability: $150.00
First Aid and CPR Training $880.00 8 personnel trained at $110 per person
CORI Checks $690.00 23 at $30.00 per CORI check
Revenue
Fees
Registration Fees $2,500.00 50 participants with $50.00 registration fee per participant
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15. Merchandise
T-Shirts $800.00 80 T-Shirts at $10 per shirt
Shorts $1,000.00 50 pairs of shorts at $20 per pair
Donations
50 Nike Drawstring Gym bags donated ($648.50 - $12.97 per bag)
US Soccer—Sponsor $5,000.00 50 Nike Big Mouth Water Bottles donated ($750 - $15.00 per water bottle)
Remaining $3,601.50 was put into our Capital Budget Fund
Two sponsorships at $400 each from Gatorade
Gatorade—Sponsor $800.00
Supplied snacks and coolers with Gatorade.
Fiscal Year 2 Justifications
Expenses
Personnel
Executive Director $1,00.00 Increase from 1st year - was done voluntarily; Works year-round to make the camp possible.
Increase from 1st year – was done voluntarily; Works year-round under Executive Director to
Assistant Executive Director $850.00
make the camp possible.
Increase from 1st year – was done voluntarily; Works year-round under the Executive Director
Registration Director $650.00
and Assistant Executive Director.
Coaches $2,700.00 Increased from 5 coaches to 9 coaches, pay increased $50.00; $350/coach
Trainers $150.00 $30.00 per hour, 5 hours a day
Volunteers $0.00 Increased from 15 to 30 volunteers due to increase in camp participants
Facilities
Soccer Fields – Wrightwood Park $585.00 Application fee of $35 and a rental fee of $550.00
Insurance $696.00 $6 per participant, increased # of participants from 50 to 116.
Equipment
Balls $4,640.00 Increased due to the increase in # of participants.
Cones $126.00 Increased from 1 set to 9 sets of cones (12 cones per set)
Pinnies $580.00 Increased due to increase in # of participants
Whistles $72.00 Increased due to increased # of coaches
Coolers $0.00 Coolers donated by Gatorade (Sponsor)
Stop Watches $122.85 (6 per package) Increased due to increased # or coaches & participants
Office Supplies
Laptop $0.00 Laptop donated by an anonymous sponsor
Printer $0.00 Printer donated by an anonymous sponsor
Increased from 1 package to 3 packages due to shortage previous year & increased participants in
Paper $119.97
second year. (500 sheets/case – WB Mason)
Pens $5.98 (60 pens per box – WB Mason) No increase from previous year
Folders $11.45 5 folders - No increase from previous year
Stapler $16.99 No increase from previous year
Name Tags $23.99 (400 per box – WB Mason) No increase from previous year
Staples $1.69 (5,000 per box – WB Mason)
Merchandise
T-Shirts $0.00 Donated by US Soccer (shirts w/ logo for all participants)
Shorts $0.00 Donated by US Soccer (shorts for all participants)
Sweatshirts $1,722.00 New item added to merchandise for 2nd year
Sweatpants $980.00 New item added to merchandise for 2nd year
Staff Polo’s $476.40 12 Staff shirts at $39.70 per polo (Staff Polo’s provided by us free of charge for the 12 staff members)
Volunteer Shirts $270.00 30 volunteer shirts at $9.00 per shirt (T-Shirts provided by us free of charge for the 30 volunteers)
Marketing
Flyers $20.00 $0.10 a flyer – Increased from 100 to 200 flyers
Stamps $67.50 Increased # of stamps to 150 from the previous year’s 100
Signage $400.00 Increased from 4 signs (1st year) to 8 signs (2nd year)
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16. Social Media/E-Flyer $0.00 Social media and e-flyers are free to create and distribute
Website $100.00 Domain name fee – added a website this year.
Other
Workers Compensation Insurance $580.00 $5 per participant times 116 participants (increased due to increased participants)
National Soccer Coaches Association of America General Liability Insurance & Camp
and Clinic
NSCAA $520.00
General Liability: $360.00
Sexual Abuse/Molestation Liability: $150.00
12 personnel trained at $110 per person (increased from previous year due to increased
First Aid and CPR Training $1,320.00
staff and participants)
CORI Checks $1,560.00 52 at $30.00 per CORI check (increased due to increased staff)
Revenue
Fees
Registration Fees $6,380.00 Increased the fee by $5.00 per participant, and increased from 50 to 116 participants
Merchandise
T-Shirts $1,160.00 $10 per shirt – to 116 participants (increased from 80 t-shirts from 1st year to 116 t-shirts for 2nd year)
Shorts $1,500.00 Increased from 50 shorts in 1st year to 75 shorts in 2nd year (at $20 per pair)
Sweatshirts $3,075.00 New item added in 2nd year – 123 sweatshirts (at $25 per sweatshirt)
Sweatpants $1,960.00 New item added n 2nd year – 98 pairs of sweatpants (at $20 per pair of sweatpants)
Donations
Increased by $1,500 because of 1st years success and increased # of participants for the 2 nd year
US Soccer—Sponsor $7,500.00
Water bottles & drawstring bags donated. Sponsored T-shirts & shorts for all participants.
Two sponsorships at $400 each from Gatorade – stayed consistent from 1st year to 2nd year.
Gatorade—Sponsor $800.00
Supplied snacks and coolers with Gatorade.
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