Prestashop store: Marketing and Development Attractive Homepage Users Loyalty Tips and Tricks

4. Home page is the face of your site.
Like a shop window at the busy streets.
50% of traffic goes to homepage

5. Homepage Etiquette

Recognition

Informative and user-friendly

The Main message

6. Recognition

7. www.tileliving.com

8. Informative
and user-friendly

9. www.zodee.com

10. The Main message

11. www.benjifrank.com

12. An attractive carousel on homepage is a
common trend

13. Standard homepage layout solutions

14. Mono-brand
www.pixiemarket.com

15. Variety store
www. mumzworld.com

16. Specialized store
www.module-presta.com

17. Magazine
www.pinksandgreens.com

18. Examples of frontend modules
for looks, user experience
and customer loyalty improvement

19. Drop-down Menu
http://module-presta.com/drop-down-menu.html
Store pages will be enhanced with a stylish menu,
containing category blocks with products,
manufacturers, images, video and any other
information. Default categories automatically display
filtered items - bestsellers, new products, discount
products and more. There are plenty of menu
designs and position variants.

20. Points and discounts
http://module-presta.com/points-discounts.html
You can define how many points the user gets and
needs for buying this or that product. Assign
associated products and create bundle deals to
motivate users buy more. Related items can have
discounts and point rewards when bought together
with the main one.

21. Holiday Sales
http://module-presta.com/holiday-sales.html
If you want to attract your customers’ attention to a
specific promotion or special offer which you are
running on your web-store then this module is
exactly what you need. Create special promo popups on your pages where you will be able to spread
news about your sales campaigns and offer promo
codes for your customers.

22. Promotional Banner
http://module-presta.com/promotional-banner-free.html
Once enabled the extension places a special
promotional banner to all pages of a website. In this
banner you can advertise products and items which
are under the special offer or promotion.

23. Background Switcher
http://module-presta.com/background-switcher.html
Treat your customers with a possibility to change
store design within a second. Choose a background
image and set it with one click. It makes your store
style visually appealing for every single customer.
Optimized and enhanced browsing experience will
be appreciated and sales will increase.

24. Loyalty program
the whyand the how

25.  Points and coins
 Gift certificates
 Abandoned Carts
 Email marketing

26. Socialize

27. Hidden pitfalls
• Template unoptimised for all users.
• Too many clicks to reach what you need.
• No tools to find the exact product you want
• Low-quality site content
• Unreachable customer service