2. n
R
H
E
H
A
B
RHEHAB rejuvenates Hip-hop. It is not just about the Art-
istry and the Music. It’s the unique flairs and cultures that
have cultivated Hip-hop. The sociopolitical issues and the
more intense side of music. Our style evolves with Hip-hop.
We bring you RHEHAB RHEVOLUTION.
-Alyssa Brook
RHENEWS
3 A$AP YAMS death
5 Top Tens
6-7 Young Money vs Cash Money
8 N.W.A & Suge Knight Hit & Run
9 Tweefin
10-11-12 Feature that: Dr ugs and Hip-hop
RHESTYLE
15-16-17 RHUDE NOT TO
18-19-12 Rhevamp your style: Products
24-24 Rheinstate your look: Upcoming Designers
MUSIC RHEHAB
29-30-31 Feauture that: The Changing nature of Hip-hop
32-33 Music Rhevamp
34-35 Menace 2 Society
36-37-38-39 Rheview
Empire
OTR
To Pimp a Butterfly
42-43 Rhegram
2
“For every dark night, there’s a brighter day”
-Tupac Shakur
4. THE ALUMNI KING IS BACK
WITH HIS THIRD STUDIO ALBUM-FULL SPEED
FULL SPEED INCLUDES THE HITS
HOTEL FEAT CHRIS BROWN
BODY LANGUAGE FEAT USHER X TINASHE
& LIKE A HOT BOY FEAT YOUNG THUG
has
VH
ho
In
int
hit
In
tha
he
co
Th
in
re
4
5. Authorities have detained- numerous
suspects, however no information has
been released. The 5 injured people were
treated in hospital and no serious injury
occurred.
The owner of Fiesta nightclub has
had its license suspended following the
shootings, the San Jose police state that
the club,
“had not provided adequate security
for the event.”
S H O T S F I R E D !
5 people had been
allegedly shot by an unknown
gunman at a Chris Brown
concert in San Jose California
on January 11th.
The R & B singer was in the
middle of preforming ‘Loyal’
when the violence broke out.
Witnesses recorded the event
on social media, and said they
immediately “hit the deck”
when the shots were heard.
The event took place at the Fiesta
nightclub, according to the party promo
materials Brown was there for his man-
agers ‘Capricorn birthday bash’.
Ticket prices ranged from $50 to $2,500.
The ABC investigation team said in a
press release that,
“Over 80 officers responded to the
scene, along with fire, and medical
units.”
T
O
P
T
E
N
S
Action shot from bystanders video.
Sometimes its not all LOVE
in Love and Hip-Hop.
Christian Ward AKA Yung Berg
has been allegedly axed from the hit
VHI reality show Love and Hip-
hop Hollywood.
In November Social media was sent
into over haul of reports that violence
hit the Hollywood edition of the show.
Inside Intel and Twitter insinuated
that Yung Berg AKA Hitmaka, was
heard having an argument with fellow
co-star and girlfriend Masika Tucker.
The argument is said to have escalated
into that of a physical nature after the
reunion show.
Images by @yungberg on Instagram.
Tucker claimed she was pulled
and dragged by the hair.
Both parties remained quiet, until Tucker
posted a controversial snapshot of her and Berg
quoting ‘BAE’.
Fans are at dismay at Tuckers reconciliation with
Berg.
Berg later opened up with an interview at Power
105.1's The Breakfast Club in New York City stating,
Will the love ever be
restored in
Love and Hip-
hop?
R H E N E W S
"I can't really talk about the legal aspect of the
whole situation but pretty much what happened is
they lying.”
VH1 have released a statement that said,
“Yung Berg will no longer feature in the next sea-
sons episodes, and VH1 condones no violence.”
TO VIEW THE FOOTAGE FROM THE SHOW HEAD TO @RHEHAB
5
15. R H U D E
N O T T O
R H U D E
N O T T O
Meet Mark Rhuigi Villasenor.
The impresario behind RHUDE designs and the Young entre-
preneur who is changing the face of High-fashion Street-wear.
Branching out from bandana T-shirts to a high-
end fashion-forward menswear brand. Mark Rhuigi
Villasenor emphasizes modern design and simplic-
ity to a whole new era of fashion. Rhude has been
seen to dress the likes of Tyga, Justin Bieber,
Wiz Khalifa and Big Sean.
The 22-year-old California native is the master-
mind behind the ‘Rhude Rhevolution.’ A young
visionary leader of fashion showing success is
possible at a young age.
His brand has grown to become a major street
wear extraordinaire. A fuse of Saint Laurent meets
urban street-wear.
Mark had no formal design education; his line
began solely from his signature bandana tees. His
major break occurred in the 2012 BET awards,
when West coast’s Kendrick Lamar wore one of
the $150 bandana tees to accept his award.
Mark explains how his inital break was a crazy surreal
experience:
“That photo with Kendrick in the bandana tee is what a lot of peo-
ple reference Kendrick with. Like if they use a Kendrick photo, they
use the bandana shirt. I’m pretty happy to capitalize on the first ever
thing I’ve put out. ‘Cause some companies take years just to break
out.”
“That photo with Kendrick in the
bandana tee is what a lot of people
reference Kendrick with.”
For a kid who just came straight out of high school
K-Dot’s award-winning moment made Rhude designs a
major label. Mark was getting hit-up by major street labels
such as Vans stating that he was the ‘next big thing’.
“My phone went off the rails trying to deal with the demand of
PayPal sales,” Mark recalls.
1010
15
18. R H E H B I L I T A T E
Y O U R
S T Y L E
R H E H B I L I T A T E
Y O U R
S T Y L E
T H E E S S E N T I A L S
TO R H E S T Y L E YO U R C L O S E T
F RO M S O M E O F T H E H OT T E S T
U P C O M I N G D E S I G N E R S .
H O M M EH O M M E
C H A I N E D & A B L E
G O L D M I C RO J E S U S P I E C E C H A I N
2 0 , 0 0
C H A I N E DA N DA B L E . C O M
V I O L E N T RO S E
W I D D O H O O D I E
6 5 . 0 0
V I O L E N T RO S E . C O M
M A N I E R E D E VO I R
V I N TA G E B L A C K P Y T H O N S N E A K E R S
1 2 9 , 9 9
M A N I E R E D E V O I R . C O M
1 0 D E E P
B OX Q U I LT C R E W N E C K
1 0 0 , 0 0
C A P O LO G Y. C O. U K
18
19. R H U D E D E S I G N S
R H BA S E BA L L C A P
3 0 , 0 0
R H - U D E . C O M
R S
S H I N E
G O L D W R A P S
3 3 , 0 0
S H I N E PA P E R S . C O M
P I N K D O L P H I N
WO O L & L E A T H E R C A M O D U F F L E BA G 3
1 2 8 , 0 0
P I N K D O L P H I N O N L I N E . C O M
H U F F
P L A N T L I F E C R E W S O C K S
1 2 , 0 0
S T O R E . H U F F W O R L DW I D E . C O M
H U S T L E G A N G
G r a n d H u s t l e G a n g H G S h i e l d Jogg e r Pa n t s
9 8 , 0 0
D T L R . C O M
19
20. F E M M EF E M M E
R H U D E
BA N DA NA T E E
1 0 0 , 0 0
R H - U D E . C O M
H O U S E O F T R E L I
E N VO I PA R A D I S 1 8 K G O L D BU C K L E B R A C E L E T
9 4 , 9 9
H O U S E O F T R E L I . C O M
G I U S E P P E Z A N OT T I
E M B O S S E D W E D G E S N E A K E R
6 7 5 , 0 0
G I U S E P P E Z A N O T T I D E S I G N. C O M
N E W E R A
H E R I TA G E C H I C A G O W H I T E S OX F I T T E D C A P
4 9 , 0 0
C A P O LO G Y. C O. U K .
20
21. M A N I E R E D E VO I R
L E A T H E R E F F E C T H O O D E D TO P
4 4 , 9 9
M A N I E R E D E V O I R . C O M
C AV I A R B L A Q U E
B B L U I P H O N E C A S E
4 5 , 0 0
C AV I A R B L A Q U E . C O M
H L Z B L Z
G A M E O N L E G G I N G S
3 8 , 0 0
H L Z B L Z . C O M
S T E L L A M C C A RT N E Y
C H A I N T R I M BA C K PA C K
8 3 0 , 0 0
S E L F R I D G E S . C O M
21
24. R H E I N S T A T E
Y O U R
L O O K
R H E I N S T A T E
Y O U R
L O O K
A T R E H A B W E ’ V E S O U RC E D S O M E O F T H E H OT T E S T
N E W D E S I G N E R L A B E L S TO H I T T H E S C E N E . S O M E
O F T H E S E YO U N G E N T R E P R E N E U R S A R E F R E S H O F F
T H E S C E N E , BU T T H E I R U N I Q U E B R A N D S S P E A K
F O R T H E M S E LV E S .
H O U S E O F T R E L I
H o u s e o f Tr e L i s o a r e d u p t h e t r e n d s t a ke s
l a s t y e a r. A ve r s a t i l e m e n s we a r b r a n d f r o m a
d ive r s e m i x o f r e p u t a b l e L . A . , N e w Yo r k a n d
L o n d o n - b a s e d u r b a n d e s i g n e r s – C o m m e d e s
F * ck d ow n a n d S S U R E m p i r e S t a t e. W i t h t o o
m a n y s t a p l e p i e c e s t o r e d u c e i n t o o n e s p e c i f -
i c a e s t h e t i c, w h a t i s p r o m p t l y r e c o g n i z a b l e a t
f i r s t g l a n c e f r o m t h e o n l i n e r e t a i l e r i s a b o l d ,
c o n t e m p o r a r y, u n i q u e, s e x y s t a p l e. T h e ve r-
s a t i l i t y o f t h e c l o t h i n g a l l ow s i t t o t a ke o n a
U n ive r s a l m a r ke t a n d m a n y o f t h e a t t i r e c a n
b e u n i s e x .
V I O L E N T RO S E
Vi o l e n t Ro s e I s a B r i t i s h f a s h i o n b r a n d
e s t ab l i s h e d i n 2 0 1 4 . T h e i r g a r m e n t s a r e
h a n d m a d e i n d iv i d u a l l y f o r t h o s e w i t h a n
e xc l u s ive a n d h e t e r og e n e o u s t a s t e . Vi -
o l e n t Ro s e b r i n g s yo u a Fa s h i o n - f o r wa r d
a n d u n i q u e s t y l e t h a t c e l eb r a t e s e xe m p l a r y
a r t i s t r y & e c c e n t r i c i t y w i t h a d i s t i n c t ive
t o u c h .
24
25. BA DWO O D
L o s A n g e l e s b o r n a n d b r e a d , N a t Wo o d i s
t h e yo u n g i m p r e s a r i o b e h i n d B a d wo o d c l o t h -
i n g ; A b r a n d t h a t f l o u r i s h e d f r o m a s t e n c i l .
N a t Wo o d ’s v i s i o n s o f s t r e e t a r t s t a r t e d
o u t i n t h e s t r e e t s o f M i a m i , w h e r e t h e o r i g -
i n a l B a d wo o d ® S k i M a s k c a n b e s e e n d i s -
p l ay e d o n T h e Wy n wo o d Wa l l s. B a d wo o d i s
n ow a r e c o g n i z e d i m a g e, i t s r e b e l l i o u s s e x y
i m a g e r y a n d p e r s o n a i s m a k i n g i t o n e o f t h e
m o s t p o p u l a r s t r e e t - we a r b r a n d s. S p e c i a l i z -
i n g i n p r i n t e d s t e n c i l s a n d t a t t o o e d B o m b e r s,
i m p r i n t e d B e a n i e s a n d F l a n n e l s. B a d wo o d
h a s e ve r y t h i n g t o c a t e r t o b o t h s e xe s w h i l e
e m b r a c i n g a u n i q u e d e f i a n t l iv i n g.
L P D N E W YO R K
B l u r r i n g t h e l i n e s b e t w we n h i g h - f a s h i o n a n d
s t r e e t we a r L P D N e w Yo r k p ay s h o m a g e t o l u x u r y
d e s i g n e r s, w i t h d e s i g n e r- i n s p i r e d j e r s e y s
— p l a c i n g t h e i r n a m e s o n b a ck o f T- s h i r t s a n d
m e s h j e r s e y s w i t h t h e i r c o r r e s p o n d i n g y e a r o f
b i r t h , o r p r o m i n e n t nu m b e r a s s o c i a t e d w i t h e a ch
d e s i g n e r.
L P D i s m o r e t h a n a n u n d e r g r o u n d f a s h i o n m ove -
m e n t ; i t ’s a n a e s t h e t i c t h a t m e r g e s t h e 2 e n d s o f
t h e f a s h i o n wo r l d t o g e t h e r.
“The use of the barcode as a logo is meant to be ironic. It’s a warning that if we as a cul-
ture aren’t careful, we’re all in danger of becoming products ourselves. The barcode logo is
also a protest against a culture where everyone wears the same clothes, listens to the same
music, and uses the same products. The barcode logo is a statement against a culture of com-
modities and a celebration of diversity.” -LPD
C O N T RO L S E C TO R
C o n t r o l s e c t o r t r e a d s a t h i n l i n e b e t we e n h i g h -
e n d m e n s we a r a n d s t r e e t f a s h i o n . T h e a t t i r e i s
s t r i c t l y m o n o ch r o m e i n t h e m e, o f f e r i n g ve r s a -
t i l i t y i n a s i m p l e f o r m a t . T h e y o f f e r b a s i c t a l l
t e e s, h o o d i e s, b o m b e r s a n d p a n t s. T h e i r I l l u m i -
n a t i - e s q u e g e o m e t r i c a l p a t t e r n s m a ke t h i s b r a n d
a my s t e r i o u s a n d e d g y o n e.
25
31. 31
Some artists don’t inspire beyond becoming the next
big thing and cashing out. Rapper and Producer Alex
Minney argues that,
“People understand that there is a market, we love club bangers
and in terms, ignorant music. Catchy beats are hard and simple.
It supplies us.
“There needs to be a balance with ‘turn up’ music versus real
lyrical geniuses that emit a deeper message.
“Hip-hop has lost its initial purpose; shedding light on the
struggles of African American people.”
This is somewhat true but artists like Kendrick
Lamar are turning the ball back around and the fans
are listening. His new album ‘But to pimp a butterfly’ had
9.6 million Spotify streams in a single day, his music
explores his life after he made it.
Kendrick struggles with race, self-loathing and
Gangsterism in his new artistry. His insightful album
explores complex emotions and is the exact material
contemporary Hip-hop needs in order to grow back
into it’s original roots.
Lamar weaves sociopolitical issues such as Trayvon
Martin’s death into his lyrics and it really speaks to the
people; which is evident by its feedback.
Established Hip-hop DJ, Jackson Clogg(DJ JAX)
adds, “There are a lot of UK underground and Grime artists
but no-one notices them as much, I mean the American artists
like Kendrick and J Cole are beginning to change this.”
Mainstream music is a form of escaping the struggle
in a sense, but could it be killing the genre as a whole?
Alex Minney adds that,
“Hip-hop’s not dying its evolving. There are different subcul-
tures; Materialistic rap, psycadelic rap and living-for-the-mo-
ment rap”
Each subculture is relatable to different people but
mainstream dominates the variety. Conscious rap is in-
accessible to everyday people, as not everyone turns on
the news; it’s easier for us as a society to turn on MTV.
This is a fatal flaw that we have that doesn’t t allow us
as a Society to mentally progress, and be open to these
other forms of Hip-hop.
In addition most of today’s rap music emits violent
and misogynistic messages. The lyrical content does
not seem to deliver a positive message. There is an evi-
dent backlash on feminism and an attempt to reinforce
male supremacy, where woman are often labeled as
derogatory terms such as ‘Hoes’, ‘Bitches’, Thots’ and
so fourth. The images portrayed in rap can be seen as
an advocate for gender inequality.
DJ Jax adds that,
“Woman and Hip-hop have been around for years, Certain
females in the hip-hop community do not help themselves, they
let themselves get exploited in the videos rather than work there
own grind. Rap isn’t targeted towards every female, its just a set
niche.”
It is often the major record labels that are to blame
for this trend and the negative sexist imagery dissemi-
nated in rap hits. It seems that violent and sexist mes-
sages sell more than political or social issues, and that’s
what todays industry seems to care about.
“It’s disappointing that it’s the main thing talked about.
However it is normally the ones who run out of things to say.
For example 50 cent, once they get rich they don’t have that
struggle to talk about anymore. The subject level is the same
on all mainstream Hip-hop but we still listen to it. It depends
on the environment your in. I mean the DJ Mustard beats run
the mainstream beat pool at the moment. It sells but it’s not all
negative.”-DJ Jax
In some retrospect mainstream Hip-hop has opened
the doors of Hip-Hop to individuals who would not
normally be a fan of the genre. In cities such as New-
castle where House music was the primary genre of
music, Hip-hop has risen in the hierarchy.
Jax adds, “even Newcastle went though a stage where they
didn’t want to listen to a mainstream song that they didn’t know
about, but now rap is growing. There are more Hip-hop nights.
“Even House nights like Persistence, have introduced a new
Hip-hop room. It s now becoming the new primary genre of
music.”
It is incontestable that lot of rappers are abusing
their former gangster lifestyle or struggle to make it,
it’s what commercially sells, but rapper Cyrus addds
that,
“Turn up music serves a purpose. Just as Trap trap music does,
all racial demographics listen to Trap, similar to mainstream
Hip-hop. Everybody turns up its relatable.”
Hip-hop will continue to change, it is our job as
a Society to be open-minded and explore other un-
derground artistry. Enriched rappers like Kendrick
Lamar are opening the doors for conscious rap and
making it the new legacy of Hip-hop’s future.
S
34. C O M P TO N M E NA C E
M e n a c e 2 S o c i e t y
It’s Christmas Eve, 5 am. No we’re not up
bright and early to delve into the contents of
our stockings. We are vibing in the studio
up until the early mornings of Christmas day
with Compton Menace. He’s lighting up a
blunt, he’s working and we’re listening.
The former Black Wall street and Blood
gang Fruit-Town Piru member delves into
his upcoming ventures, collab with Joe Peshi
and his insight on current issues in the indus-
try.
With 2015 being right around the corner,
what are your ventures for the upcoming
year?
“Well I got alotta of things coming up. The N.W.A
movie (Straight outta Compton), I got a part in that.
A single coming up with Chris Brown called ‘put
on’. Then there’s my whole EP that will be out.
There’s a lot of work that I’ve been doing. I’ve been
shooting alotta videos and imam be going on tour.”
What made you collab with Joe Peshi on
‘Barry me’?
“It aint nuttin to do with the person really, it’s the
loyalty I have with people I work with, I mean I met
Joe a couple of years back. Whoever I work with it’s
on a personal level.”
In retrospect to Hip-hop being voice
for people to speak out on issues in
society, what’s your stance on these
recent officer involved shootings in
the black community?
“Sometimes it just gets out of control. A lot of
people think it is just a race thing between black
ad white people. It’s easy to stop somebody and
arrest them. There’s no need to kill them, wheth-
er they’re Black White or Mexican. You don’t
have to take anyone’s lives, there are other pre-
cautions, and I’m with the people on this one.”
Here in the UK we don’t have a gun
problem and its rare for the police to
be involved in these incidents, do you
think it’s a problem with America as a
whole?
“I mean I’ve been out there, its different. I’m not
saying anything about my people or your people.
The rules in general are different out there, like
alotta y’all rules electricity and healthcare just
wouldn’t fit in over here. The respect for the police
is just different. It’s the main focus over here right
now but it happens all over the world, it just not
as widely covered.”
Moving on to a slightly lighter note,
with the legalization of Marijuana in
certain states, what are your views on
weed?
“ I mean you see, I’m rolling up a blunt right
now. Out here, there is a lot of Politics with he
government, if its illegal they wanna capitalize
off of it, some people don’t want drugs in their
cities but I mean it’s just weed though. It’s helps
me out in a lot of bad situations.”
34
35. Does it help with your music? A lot of
artists in the industry claim weed help
with their flow and lyrics.
“It’s not even an influence on music it makes you
more comfortable to express what you wanna say,
you feel what I’m saying.”
Hip-hop is leaning towards this main-
stream idea, where rappers like YG
and others are boast about living a
gangster-esque lifestyle, what are your
thoughts on this, being in he industry
yourself?
“I don’t really delve into other artists; I try to fo-
cus on myself. I mean the people you see me work
with I carry a different relationship with, besides
rapping. So I can’t really comment on other mu-
sic. I mean whoevers doing what they doing, they
have been through their shit too and that’s their
way of dealing with it.”
What’s purpose does Hip-hop serve
for you?
“I mean to me its about being comfortable with
yourself, I don’t come into this sh*t looking to get
a million dollars or sell most records. That just
comes. I just wanna be positive and spread the
word to somebody else so they can do the same.”
What was was your youth like?
“I was just a young person tryna find himself.”
You’re from Compton, but what do
you think of all the rappers who claim
to be from the streets but aren’t?
“I mean I’m really from Compton. Everything
comes to light, there are a lot of people out there
doing a lot of shitty things but the crowd will
see through it. Everybody gets to tell their story,
whether they are a Gang member, a white boy or
your dad cheated on your mom, everyone’s going
through some shit and telling their story. But
you’ll be able to tell the real from the fake what-
ever it is.”
For any aspiring artists out there
what’s your advice?
“Determination, I mean I’m in the studio every
single day, it would even add up to a number, no
less than 6 hours, holiday birthday, I mean its
Christmas eve and I’m here right now talking to
you.”
Any last words, before we make our
way onto Christmas morning?
“Be on the lookout for the young talent coming
through and the Compton Menace brand rising”
Compton Menace’s upcoming sin-
gles ‘Barry me’ featuring Joe Peshi
and ‘Put on’ featuring C-Breezy are
available online @RHEHAB.
Head to our site online for previews
of the N.W.A film and tracks from
Menace’s up and coming EP.
35
39. Kendrick Lamar dumbfounded
his fans when he released his album
‘But to pimp a butterfly’ a week ahead
of schedule.
Nonetheless, don’t’ be fooled by
its early release as it does not hinder
it’s artistry, but the Track list is a far
shout from his stimulating album
‘Good Kid M.A.A.D City’.
‘But to pimp a Butterfly’ delves into
the layers of Lamar’s emotions. He
expands on his general concerns
for Race, Wealth, Madness and
Power.
The album brings listeners up to
his present life of money, tours,
awards and the estrangement he feels
from his past life. The stories he spits
expand on the internal turmoil man-
ifesting within him; the self-doubt
and sin he has felt since escaping
from Compton.
The lengthy masterpiece starts out
with ‘For free’, and the leaked
‘King Kunta’, that reference slav-
ery and also corroborate the black
and white album artwork.
‘ B U T T O P I M P A B U T T E R F L Y ’
K - D o t a n e w l e g a c y f o r t o d a y ’ s H i p - h o p
‘Butterfly’ has a manic tone, he’s venting out his feelings
in a different manner to ‘M.A.A.D city’. The pace is faster,
and more musical, with added hints of playful, Jazz. His
flow on ‘Blacker the Berry’ really shows his energy behind it,
similar to Tupac’s ‘Keep ya head up’, his flow is angry, dark
and pitched between a cry and scream but his words are
clear and so is his message.
It is a far cry from the record-selling mainstream rap that
promotes drugs and hustling. Lamar knows that no-one in
the streets wants to hear about the boasts of being a Gang-
ster as it’s the life they want to escape from. His album
really addresses Sociopolitical issues in a cryptic format.
The albums title itself is a play on Harper Lee’s ‘To Kill
A Mockingbird’.
It is evident that ‘But to pimp a Butterfly’ will go down with
the greats, one with a legacy that will be a round for a long
time, making it a game changer for contemporary Hip-
hop.
39
