To watch the deck with voice-over, go to https://www.youtube.com/watch?v=mTkJTMtew_I The design should inform the technology — and not the other way around. I'm making the case that design can truly help drive technological effort, by making it more human and easily accessible.

1. Design-Driven
Business & Technology
Krzysztof Piwowar, Design Manager
Design Excellence: London, 26th June 2019

2. Logic will get you from A to B.
Imagination will take you
everywhere.
- Author Unknown (not Albert Einstein)
“ “

3. picture credits: Practical Psychology
LEFT BRAIN
(LOGICAL)
Analytics
Logic
Language
Organisation
Knowledge/Facts
Reasoning
Math & Science
Right-hand Control
RIGHT BRAIN
(CREATIVE)
Creativity
Imagination
Emotion
Intuition
Insight
Big Picture
Music Awareness
Left-hand Control

4. picture credits: Practical Psychology

5. TECHNOLOGY DIGITAL DESIGN

6. Made with by PGS Software ·Hype Cycle for Digital Design, 2017, Gartner
Digital design is a process
of solution creation (…) Digital
design is both an enabler of innovation
and a core discipline of digital
transformation.
"6

7. Made with by PGS Software ·
Digital design = process
It helps you define the purpose,
identify and address needs
and provide relief to the
pain points.
YOUR TAKEAWAY "7
1

8. MPEG-2 Audio Layer III
Coding format for digital audio
using lossy compression
algorithm.
MP3

9. Say hello to iPod.
1,000 songs in your pocket.

10. Innovation
driven by
designing
for meaning
Innovation
driven by
pushing
new tech
TECHNOLOGY DIGITAL DESIGN

11. TECHNOLOGY DIGITAL DESIGN

12. Made with by PGS Software · "12

13. Made with by PGS Software · "13
Here comes
the meaning

14. Made with by PGS Software · "14technology-driven approach design-driven approach

15. Made with by PGS Software ·
There’s no need to choose.
Technology and digital
design work better
in close cooperation.
YOUR TAKEAWAY "15
2

16. Why invest in design?
To be the most design-focused
and technologically
cutting-edge bank

17. Made with by PGS Software ·
62The Barclays Mobile Banking App NPS score (2013)
"17

18. Made with by PGS Software ·
+20awards for innovation in the banking space for Pingit
"18

19. Dulux Visualizer
User-centred design approach
to identify an innovative solution
to match the natural behaviours
of Dulux customers

20. Made with by PGS Software ·
65%increase in tester paint sales
"20

21. Made with by PGS Software ·
20 Million
downloads of the app across 60+ markets
"21

22. Design as a part of C-suite
To ensure that the voice of the
customer and the importance
of product quality are never far
from the top management
team.

23. Made with by PGS Software ·
The design-driven approach
requires looking with two sets
of eyes: one, which’ll focus
on business, and the other,
which’ll focus on the user.
YOUR TAKEAWAY "23
3

24. Made with by PGS Software · "24
How can your
company harness
the value of design?

25. Made with by PGS Software ·
Tech & design are friends
You don’t have to choose just one. Simply adjust
your work according to a stage on the technology
hype cycle.
Focus on business & users
Start your journey towards a design-driven flow,
project, or business by exploring and taking into
account both of these spectrums.
Design is a process
Do not limit it to "pretty pictures". It is
a multidisciplinary approach. As such, design
is everyone's responsibility. Also yours.
Harness
the value
of design
"25

26. Made with by PGS Software ·
Tech & design are friends
You don’t have to choose just one. Simply adjust
your work according to a stage on the technology
hype cycle.
Focus on business & users
Start your journey towards a design-driven flow,
project, or business by exploring and taking into
account both of these spectrums.
Design is a process
Do not limit it to "pretty pictures". It is
a multidisciplinary approach. As such, design
is everyone's responsibility. Also yours.
Harness
the value
of design
"26

27. Made with by PGS Software ·
Tech & design are friends
You don’t have to choose just one. Simply adjust
your work according to a stage on the technology
hype cycle.
Focus on business & users
Start your journey towards a design-driven flow,
project, or business by exploring and taking into
account both of these spectrums.
Design is a process
Do not limit it to "pretty pictures". It is
a multidisciplinary approach. As such, design
is everyone's responsibility. Also yours.
Harness
the value
of design
"27

28. Logic will get you from A to B.
Imagination will take you everywhere.“ “

29. Logic will get you from A to B.
Imagination will take you everywhere.
And design will give meaning
to your journey.
“ “