Y U NO focus on details - UX Poland presentation

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Over 8 years in digital supposed to made people know a lot. Right?

Damn no! Each day can give you a kick in the bum. Just to remind you how important is to focus on humans needs, goals, pain and details.

Those tiny things which can drive people to tears and pure madness or just make them the most awesome advocates since the first caveman said: Fuck yeah! This is awesome!

In most cases you just don’t give a… just don’t focus on every aspect of an experience, flow or visual design. You don’t care, pressure of time, to many things on your head. You name it.

It’s just wrong. Take a walk with me to see examples, why you should focus on those bloody details. Why it’s so damn important to use your brains. Why one does not simply fucks the customer. Curious? Jump in and let the journey begin.

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Y U NO focus on details - UX Poland presentation

  1. 1. Y U NOFOCUS ON DETAILS KRZYSZTOF PIWOWAR
  2. 2. – Steve Jobs Everything is important - that success is in the details.
  3. 3. The dark history of design stone age
  4. 4. – Charles Eames The details are not the details. They make the design.
  5. 5. Why don’t we focus on details? some of the answers based on my several years of follow ‣ I don’t have time for that ‣ it’s not a part of my job ‣ there’re more important things to do ‣ it’s not a part of MVP / scope ‣ my client won’t pay for this work ‣ I’m doing few things at the same time ‣ I’m working alone
  6. 6. A usual day of a hardware user USB cable
  7. 7. A usual day of an office user glass doors
  8. 8. A usual day of a usability designer yup, it’s still accurate Reset form
  9. 9. WANTED TO FIX ONE SMALL THING MANAGED TO MAKE PRODUCT MORE AWESOME
  10. 10. Start small and than expand.
  11. 11. Google Chrome a movie clip with a volume turned on
  12. 12. Google Chrome a movie clip with a volume turned on
  13. 13. Solve the real problem. There’s no spoon. So what is he holding in his hand dumbass?!?
  14. 14. LinkedIn iOS application signing in
  15. 15. LinkedIn iOS application signing in
  16. 16. Provide more awesomeness.
  17. 17. Provide more awesomeness.
  18. 18. French fries [CONFIDENTIAL]
  19. 19. French fries [CONFIDENTIAL] + =
  20. 20. French fries shapes This shape allows you to have significantly more on one French fry and keeps it from falling.
  21. 21. Designing buildings beautiful evacuation
  22. 22. Be human and be close to the human needs. This teddy is a machine
  23. 23. Pedestrian crossing a feature for deaf and blind people
  24. 24. Reduce costs in long term. ka-ching! oink!
  25. 25. Macintosh OS boot time Steve Jobs: If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.
  26. 26. Macintosh OS boot time Steve Jobs: If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year. CHALLENGE ACCEPTED Larry Kenyon Macintosh OS engineer, Apple
  27. 27. Macintosh OS boot time Steve Jobs: If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year. CHALLENGE COMPLETED Larry Kenyon few weeks later
  28. 28. Start small and then expand. Provide more awesomeness. Solve the real problem. Reduce costs in long term. Be human and be closer to the human needs.
  29. 29. – Jonathan Ive There's no learning without trying lots of ideas and failing lots of times.
  30. 30. UX Consultant & Owner 8+ years in digital industry working with: @xysiu
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