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CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
	
  	
  
PRESENTING	
  THE	
  IDEAS	
  
BY DEVYANI JAIN
DESIGN INTERN @ PE PERFORM
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
	
  	
  
THE	
  APPROACH	
  
The fashionable
wearables in high fashion
realm are expressive and
the functionality is less
important
The fashionable wearables
have a defined function and
some need to be stylish.
Sportswear and health-
monitoring garments require
this duality.
The functionality is the focal
point. In workwear, the necessity
for the personal expression is
limited by strict pre-defined
functionalities and restrictions
S o u rce:	
   F as h i o n ab l e	
   T ech n o l o gy,	
   S ab i n e	
   S eymo u r	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
	
  	
  
THE	
  USER	
  PROFILES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
M a p p i n g 	
   o f 	
   	
  
P E 	
   P E R F O R M 	
   C O N S U M E R 	
  
A c c o r d i n g 	
   t o 	
   E v e r e P 	
  
R o g e r s 	
   D i ff u s i o n 	
   o f 	
  
I n n o v a G o n 	
   C u r v e . 	
  
OUR	
  CONSUMER	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
	
  	
  
IDEAS	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
	
  	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
TIME	
  KEEPING	
  WEARABLES	
  
H U M A N 	
   B E I N G 	
   H A S	
  
A L W A Y S 	
   F O U N D 	
   W A Y S 	
   T O	
  
K E E P 	
   T R A C K 	
   O F 	
   T I M E	
  
A N D 	
   U S E D 	
   I T 	
   A S 	
   A	
  
R E S O U R C E . 	
  
	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
TIME	
  KEEPING	
  WEARABLES	
  
T I M E -­‐ K E E P I N G	
  
E N H A N C E S	
  
P R O D U C T I V I T Y 	
   A N D	
  
E F F I C I E N C Y . 	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
L E T ’ S 	
   L O O K 	
   A T 	
   T H E 	
   	
  
S C I E N C E 	
   O F 	
   	
  
P R O D U C T I V I T Y 	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
P R O D U C T I V I T Y 	
   T O O L S 	
   	
  
A N D 	
   T E C H N I Q U E S 	
  
	
   	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
TIME	
  KEEPING	
  WEARABLES	
  
T H E 	
   P R O M O D O R O 	
  
T E C H N I Q U E 	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
L U C Y : 	
   A 	
   R E G U L A R 	
   	
  
P R O M O D O R O 	
   U S E R 	
  
	
  
L u c y , 	
   a s 	
   a 	
   p e r s o n 	
   i s 	
   a 	
   p l
a n n e r . 	
   S h e 	
   l i k e s 	
   t o 	
   p l a n 	
  
h e r 	
   l i f e , 	
   a n d 	
   o r g a n i z e 	
   h
e r 	
   w o r k 	
   s c h e d u l e , 	
   a n d 	
   i s
	
   a 	
   p r o d u c G v i t y 	
   a n d 	
   e ffi c i
e n c y 	
   o r i e n t e d 	
   p e r s o n . 	
   S
h e 	
   u s e s 	
   v a r i o u s 	
   t e c h n i q
u e s 	
   f o r 	
   a c h i e v i n g 	
   b e P e r 	
  
r e s u l t s 	
   i n 	
   h e r 	
   t a s k s . 	
   O b v
i o u s l y , 	
   s h e 	
   i s 	
   a 	
   P r o m o d o
r o 	
   f a n , 	
   a n d 	
   h a v e 	
   u s e d 	
   v a
r i o u s 	
   p r o d u c t s 	
   a n d 	
   a p p 	
   f
o r 	
   P r o m o d o r o , 	
   b u t 	
   h a s n '
t 	
   b e e n 	
   s a G s fi e d . 	
  
Lucy Johnson, 28years, Creative Professional, Leading Design Corporate
D i s c l a i m er:	
   T h i s 	
   i s 	
   a n 	
   h yp o t h eG c a l 	
   u s er,	
   n o t 	
   a c c u ra t e. 	
   	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
B E F O R E 	
   S T A R T I N G 	
   T H E 	
   	
  
P R O M O D O R O 	
   C Y C L E : 	
  
	
  
O n c e 	
   a 	
   w e e k , 	
   p l a n s 	
   h e r 	
  
p r o m o d o r o 	
   c y c l e 	
   G t l e s . 	
  
	
  
C y c l e 	
   G t l e s 	
   r e m a i n 	
   m o r e
o r 	
   l e s s 	
   s a m e 	
   f o r 	
   e v e r y 	
   	
  
D a y , w h i l e 	
   s u b t a s k s 	
   c a n 	
  
c h a n g e 	
   e v e r y d a y . 	
  
	
  
D e d i c a t e s 	
   1 0 	
   m i n u t e s 	
   	
  
e v e r y 	
   m o r n i n g 	
   f o r 	
   	
  
p l a n n i n g 	
   t h e 	
   s u b t a s k s . 	
  
D i s c l a i m er:	
   T h i s 	
   i s 	
   a n 	
   h yp o t h eG c a l 	
   w o rkfl o w ,	
   n o t 	
   a c c u ra t e. 	
   	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
D i s c l a i m er:	
   T h i s 	
   i s 	
   a n 	
   h yp o t h eG c a l 	
   p ro d u c t 	
   ex a m p l e,	
   n o t 	
   t o 	
   b e	
   t a ken 	
   a s 	
   p ro d u c t 	
   i d ea . 	
   	
  
A F T E R 	
   E V E R Y 	
   2 5 	
   	
  
M I N U T E S , 	
   O N E 	
   O F 	
   T H E 	
   B
U T T O N S 	
   V I B R A T E 	
   L I K E 	
   	
  
A N 	
   A L A R M 	
   . 	
   A N D 	
   T H E 	
   	
  
U S E R 	
   H A S 	
   T O 	
   L O N G 	
   T A P 	
  
O N 	
   I T 	
   T O 	
   S T O P 	
   I T . 	
  
TIME	
  KEEPING	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
V A R I O U S 	
   F O R M S 	
   T H A T 	
   	
  
C O U L D 	
   E X P L O R E D 	
  
	
  
W h a t : 	
   I t ’ s 	
   a 	
   p r o m o d o r o 	
  
w e a r a b l e 	
   G m e r 	
  
	
  
H o w : 	
   I t 	
   g i v e s 	
   a 	
   h a p G c 	
   f e
e d b a c k 	
   w h e n e v e r 	
   w i t h 	
   e
v e r y 	
   e v e n t 	
   i n 	
   t h e 	
   c y c l e . 	
  
	
  
W h y : 	
   I t 	
   h e l p s 	
   h e r 	
   f o c u s 	
  
a n d 	
   b e 	
   e ffi c i e n t . 	
  
D i s c l a i m er:	
   T h i s 	
   i s 	
   a n 	
   h yp o t h eG c a l 	
   f o rm 	
   ex a m p l es ,	
   n o t 	
   t o 	
   b e	
   t a ken 	
   a s 	
   p ro d u c t 	
   i d ea . 	
   	
  
TIME	
  KEEPING	
  WEARABLES	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
FUTURISTIC	
  SPECULATION	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
T i m 	
   B o u c k l e y , 	
   	
  
E D I O S 	
   2 0 1 2 -­‐ 1 3 	
  
	
  
W e 	
   a r e 	
   u s e d 	
   t o 	
   c o n t r o l l i
n g 	
   t h e 	
   w o r l d 	
   a r o u n d 	
   u s , 	
  
t o 	
   fi n d 	
   t h e 	
   s e e n g s 	
   t h a t 	
  
s u i t 	
   u s 	
   b e s t . 	
   	
  
	
  
W h a t 	
   i f 	
   w e 	
   h a d 	
   t h e 	
   s a m
e 	
   c o n t r o l 	
   o v e r 	
   o u r 	
   s e n s e
s ? 	
   I f 	
   w e 	
   c o u l d 	
   a d j u s t 	
   t h
e m 	
   l i v e , 	
   w h a t 	
   n e w 	
   e x p e r
i e n c e s 	
   c o u l d 	
   t h i s 	
   m a k e 	
   p
o s s i b l e ? 	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
D i s c l a i m er:	
   T h i s 	
   i s 	
   a 	
   rea l 	
   p ro j ec t 	
   d o n e	
   b y	
   R C A	
   f el l a ,	
   u s i n g	
   i t 	
   h ere	
   a s 	
   a n 	
   ex a m p l e. 	
   	
  
FUTURISTIC	
  SPECULATION	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
Story/hypothesis/prophecy/plot
I 	
   w i l l 	
   b e 	
   t a l k i n g 	
   a b o u t 	
   v
a r i o u s 	
   s c e n a r i o u s 	
   a n d 	
   m
a k i n g 	
   a r G -­‐ f a c t s 	
   a n d 	
   c o n c
e p t 	
   v i d e o s 	
   b a s e d 	
   o n 	
   m y 	
  
v i s i o n 	
   o f 	
   t h e 	
   f u t u r e . 	
  
FUTURISTIC	
  SPECULATION	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
I 	
   e n v i s i o n 	
   a 	
   f u t u r e 	
  
w h e r e 	
   p e o p l e 	
   w i l l 	
   b e 	
  
h i g h l y 	
   p r e f e r e n c e 	
   b a s e d	
  
a n d 	
   h i g h l y 	
   p e r f o r m a n c e 	
  
d r i v e n . 	
   T h e r e 	
   w i l l 	
   n o 	
  
m a j o r i t y -­‐ m i n o r i t y 	
  
c o n c e p t , 	
   e v e r y t h i n g 	
  
c o u l d 	
   c u s t o m i z a b l e 	
  
a c c o r d i n g 	
   t o 	
   i n d i v i d u a l 	
  
p r e f e r e n c e s . 	
   H u m a n 	
  
b e i n g s 	
   w i l l 	
   b e 	
   l i v i n g 	
   a n d	
  
w a l k i n g 	
   c y b o r g s , 	
  
t e c h n o l o g y 	
   w o u l d 	
  
b e c o m e 	
   a n 	
   i n t e g r a l 	
   p a r t	
  
o f 	
   h u m a n 	
   b o d y . 	
   T h e s e 	
  
c u s t o m i z e d 	
   p r e f e r e n c e s 	
  
w i l l 	
   b e 	
   i n s t a l l e d 	
   i n 	
   t h e 	
  
h u m a n 	
   b o d y 	
   a n d 	
   n o t 	
   i n 	
  
t h e 	
   e n v i r o n m e n t . 	
  
	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
FUTURISTIC	
  SPECULATION	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
T e c h n o l o g y 	
   w i l l 	
   h e l p 	
  
h u m a n 	
   b e i n g s 	
   t o 	
  
p e r f o r m 	
   f u n c G o n s 	
  
b e y o n d 	
   t o d a y ’ s 	
   h u m a n 	
  
c a p a b i l i G e s , 	
   e v e r y b o d y 	
  
w i l l 	
   b e 	
   a 	
   s u p e r h u m a n 	
   i n 	
  
t h e 	
   f u t u r e . 	
   H u m a n 	
  
b e i n g s 	
   w i l l 	
   n o t 	
   b e 	
  
s a G s fi e d 	
   w i t h 	
   t h e i r 	
  
c u r r e n t 	
   s e n s o r y 	
  
c a p a b i l i G e s , 	
   t h e y 	
   w o u l d 	
  
w a n t 	
   m o r e , 	
   t h e y 	
   w i l l 	
  
s u p e r n a t u r a l 	
   e x p e r i e n c e	
  
d r i v e n . 	
   T h e 	
   r e a l 	
   w o r l d 	
  
w i l l 	
   b e 	
   b o r i n g 	
   t o 	
   t h e m . 	
   	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
FUTURISTIC	
  SPECULATION	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
C l o t h i n g 	
   w i l l 	
   b e 	
   h i g h l y 	
  
f u n c G o n a l 	
   o r 	
   h i g h l y 	
  
e x p r e s s i v e . 	
   F a s h i o n 	
  
W o r l d 	
   w i l l 	
   g e t 	
   l i m i t e d 	
  
t o 	
   a 	
   c o m m u n i t y 	
   o f 	
  
p e o p l e 	
   s i n c e 	
   i t 	
   w a s 	
   n o t 	
  
a b l e 	
   t o 	
   e v o l v e 	
   w i t h 	
   t h e 	
  
c h a n g i n g 	
   p e o p l e ' s 	
  
b e h a v i o u r . 	
   P e r c e p G o n s 	
  
o f 	
   b e a u t y 	
   w i l l 	
   c h a n g e , 	
  
v i s u a l 	
   a e s t h e G c s 	
   w i l l 	
  
c h a n g e . 	
   	
  
	
  
C l o t h i n g 	
   w i l l 	
   b e c o m e 	
   	
  
p r o d u c t s . 	
   P e o p l e 	
   w o n ’ t 	
   	
  
B e 	
   a b l e 	
   t o 	
   b u y , 	
   m a i n t a i n	
  
A n d 	
   c h a n g e 	
   t h e m 	
   a s 	
  
o h e n . 	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
FUTURISTIC	
  SPECULATION	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
HAPTIC	
  INTERACTION	
  GESTURES	
  FOR	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
AUTUMN	
  WINTER	
  16	
  
PETER ENGLAND
HAPTIC	
  INTERACTION	
  GESTURES	
  FOR	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
A F F O R D A N C E S : 	
  
E X P L O R I N G 	
  
I N T E R A C T I O N S 	
  
	
  
W h a t 	
   a r e 	
   t h e 	
   k i n d 	
   o f 	
  
i n t e r a c G o n s 	
   c a n 	
   w e 	
   	
  
d e s i g n 	
   f o r 	
   a 	
   s m a r t 	
  
s h i r t ? 	
  
	
  
M a p p i n g 	
   t h e 	
   m e n t a l 	
  
m o d e l s 	
   o f 	
   g e s t u r e s 	
   t o 	
  
r e a l 	
   w o r l d 	
   i n t e r a c G o n s 	
  
a n d 	
   c a s e 	
   s c e n a r i o s . 	
  
	
  
HAPTIC	
  INTERACTION	
  GESTURES	
  FOR	
  WEARABLES	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
L a b s . I n f o . n l 	
   d i d 	
   a n 	
  
a p p l i e d 	
   r e s e a r c h 	
   p r o j e c t	
  
o n 	
   e x p l o r i n g 	
   n e w 	
   k i n d 	
  
o f 	
   h a p G c 	
   i n t e r a c G o n s . 	
  
	
  
S i m i l a r 	
   p r o j e c t 	
   w a s 	
  
d o n e 	
   i n 	
   I n f o s y s 	
  
R e s e a r c h 	
   L a b s 	
   o n 	
   	
  
G e s t u r e 	
   e x p l o r a G o n 	
   b y 	
  
T e d d y 	
   S u d h a k a r a n . 	
   T h e y	
  
g o t 	
   s o m e 	
   p a t e n t s 	
   o n 	
  
t h e i r 	
   g e s t u r e s . 	
   	
   	
  
HAPTIC	
  INTERACTION	
  GESTURES	
  FOR	
  WEARABLES	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
LIFE-­‐ON-­‐THE	
  GO	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
I t s 	
   n o t 	
   a b o u t 	
   	
   d e s i g n i n g 	
  
a 	
   s m a r t 	
   a c c e s s o r y 	
  
a n y m o r e , 	
   I t s 	
   a b o u t 	
  
d e s i g n i n g 	
   a 	
   s m a r t 	
  
w e a r a b l e 	
   e c o s y s t e m . 	
  
LIFE-­‐ON-­‐THE	
  GO	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
LIFE-­‐ON-­‐THE	
  GO	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
MODERN	
  CLUB	
  WEAR	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
L E D , 	
   F l u r o s c e n t 	
   a n d 	
  
R a d i u m h a v e 	
   b e e n 	
   p a r t 	
  
p o p u l a r 	
   c h o i c e s 	
   a n d 	
   c a n	
  
b e 	
   u s e d 	
   f o r 	
   c l u b w e a r 	
  
c l o t h i n g . 	
  
	
  
P a r t y 	
   p e o p l e 	
   a r e 	
   c r a z y 	
  
a b o u t 	
   m a k i n g 	
   a n 	
  
i m p r e s s i o n , 	
   l o o k i n g 	
  
d i ff e r e n t 	
   i n 	
   t h e 	
   c r o w d 	
  
a n d 	
   f o l l o w i n g 	
   t h e m e s ! 	
  
	
  
MODERN	
  CLUB	
  WEAR	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
C u t e -­‐ C i r c u i t 	
   a n d 	
   S t u d i o 	
  
X O X O 	
   m a k e 	
   L E D 	
  
g a r m e n t s 	
   f o r 	
   p o p 	
   s t a r s . 	
  
MODERN	
  CLUB	
  WEAR	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
EVERYDAY	
  NEW	
  T-­‐SHIRT	
  
PE	
  PERFORM	
   TRENDS	
  
AUTUMN	
  WINTER	
  16	
  
PETER ENGLAND
T -­‐ s h i r t 	
   C u l t u r e . 	
   C o m i c 	
   C o n 	
   i s 	
   fi l l e d 	
   u p 	
   w i t h 	
   T -­‐ S h i r t 	
   s t a l l s 	
   a n d 	
   p e o p l e 	
   w h o 	
   a r e 	
   c r a z y 	
   a b o u t 	
   T -­‐ S h i r t s . 	
  
EVERYDAY	
  NEW	
  T-­‐SHIRT	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  
funcGonality	
  is	
  less	
  important	
  
T -­‐ s h i r t s 	
   a r e 	
   k n o w n 	
   f o r 	
  
t h e i r 	
   m e s s a g e s , 	
   a n d 	
  
p e o p l e 	
   b u y 	
   t h e m 	
   o n l y 	
  
f o r 	
   t h e i r 	
   m e s s a g e s . 	
  
T h e y 	
   s e a r c h 	
   f o r 	
   s p e c i fi c 	
  
m e s s a g e s 	
   a n d 	
   s p e n d 	
  
h u g e 	
   m o n e y 	
   o n 	
   c e r t a i n 	
   	
  
m e s s a g e 	
   o v e r 	
   o t h e r . 	
   	
  
	
  
W h a t 	
   i f 	
   t h o s e 	
   t h e 	
   u s e r 	
  
c o u l d 	
   s a y 	
   w h a t 	
   t h e y 	
  
w a n t , 	
   a n d 	
   a l s o 	
   k e e p 	
  
c h a i n i n g 	
   i t 	
   w h e n e v e r 	
  
t h e y 	
   l i k e , 	
   a l l 	
   i n 	
   o n e -­‐
t s h r t ? ? ! ! 	
  
	
  
EVERYDAY	
  NEW	
  T-­‐SHIRT	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
let’s compare !
COMPARISION	
  OF	
  IDEAS	
  
PE	
  PERFORM	
   TRENDS	
  
SPRING	
  SUMMER	
  16	
  
PETER ENGLAND
P A R A M E T E R 	
   M A R I X 	
   F O R 	
   	
  
C O M P A R I N G 	
   A L L 	
   T H E 	
   	
  
I D E A S 	
  
COMPARISION	
  OF	
  IDEAS	
  
CONSUMER	
  TRENDS	
   TRENDS	
  
AUTUMN	
  WINTER	
  15	
  
PETER ENGLAND
PE	
  PERFORM	
  
The	
  fashionable	
  wearables	
  in	
  high	
  fashion	
  realm	
  are	
  expressive	
  and	
  the	
  funcGonality	
  is	
  less	
  
important	
  
THANK	
  YOU	
  

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Consumer Trends Report Analyzes Time-Keeping Wearables Productivity

  • 1. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM       PRESENTING  THE  IDEAS   BY DEVYANI JAIN DESIGN INTERN @ PE PERFORM
  • 2. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important       THE  APPROACH   The fashionable wearables in high fashion realm are expressive and the functionality is less important The fashionable wearables have a defined function and some need to be stylish. Sportswear and health- monitoring garments require this duality. The functionality is the focal point. In workwear, the necessity for the personal expression is limited by strict pre-defined functionalities and restrictions S o u rce:   F as h i o n ab l e   T ech n o l o gy,   S ab i n e   S eymo u r  
  • 3. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important       THE  USER  PROFILES  
  • 4. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND M a p p i n g   o f     P E   P E R F O R M   C O N S U M E R   A c c o r d i n g   t o   E v e r e P   R o g e r s   D i ff u s i o n   o f   I n n o v a G o n   C u r v e .   OUR  CONSUMER  
  • 5. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important       IDEAS  
  • 6. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important       TIME  KEEPING  WEARABLES  
  • 7. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND TIME  KEEPING  WEARABLES   H U M A N   B E I N G   H A S   A L W A Y S   F O U N D   W A Y S   T O   K E E P   T R A C K   O F   T I M E   A N D   U S E D   I T   A S   A   R E S O U R C E .     The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important  
  • 8. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND TIME  KEEPING  WEARABLES   T I M E -­‐ K E E P I N G   E N H A N C E S   P R O D U C T I V I T Y   A N D   E F F I C I E N C Y .   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important  
  • 9. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   L E T ’ S   L O O K   A T   T H E     S C I E N C E   O F     P R O D U C T I V I T Y   TIME  KEEPING  WEARABLES  
  • 10. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND P R O D U C T I V I T Y   T O O L S     A N D   T E C H N I Q U E S       The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   TIME  KEEPING  WEARABLES  
  • 11. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND TIME  KEEPING  WEARABLES   T H E   P R O M O D O R O   T E C H N I Q U E  
  • 12. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND L U C Y :   A   R E G U L A R     P R O M O D O R O   U S E R     L u c y ,   a s   a   p e r s o n   i s   a   p l a n n e r .   S h e   l i k e s   t o   p l a n   h e r   l i f e ,   a n d   o r g a n i z e   h e r   w o r k   s c h e d u l e ,   a n d   i s   a   p r o d u c G v i t y   a n d   e ffi c i e n c y   o r i e n t e d   p e r s o n .   S h e   u s e s   v a r i o u s   t e c h n i q u e s   f o r   a c h i e v i n g   b e P e r   r e s u l t s   i n   h e r   t a s k s .   O b v i o u s l y ,   s h e   i s   a   P r o m o d o r o   f a n ,   a n d   h a v e   u s e d   v a r i o u s   p r o d u c t s   a n d   a p p   f o r   P r o m o d o r o ,   b u t   h a s n ' t   b e e n   s a G s fi e d .   Lucy Johnson, 28years, Creative Professional, Leading Design Corporate D i s c l a i m er:   T h i s   i s   a n   h yp o t h eG c a l   u s er,   n o t   a c c u ra t e.     TIME  KEEPING  WEARABLES  
  • 13. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   B E F O R E   S T A R T I N G   T H E     P R O M O D O R O   C Y C L E :     O n c e   a   w e e k ,   p l a n s   h e r   p r o m o d o r o   c y c l e   G t l e s .     C y c l e   G t l e s   r e m a i n   m o r e o r   l e s s   s a m e   f o r   e v e r y     D a y , w h i l e   s u b t a s k s   c a n   c h a n g e   e v e r y d a y .     D e d i c a t e s   1 0   m i n u t e s     e v e r y   m o r n i n g   f o r     p l a n n i n g   t h e   s u b t a s k s .   D i s c l a i m er:   T h i s   i s   a n   h yp o t h eG c a l   w o rkfl o w ,   n o t   a c c u ra t e.     TIME  KEEPING  WEARABLES  
  • 14. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   D i s c l a i m er:   T h i s   i s   a n   h yp o t h eG c a l   p ro d u c t   ex a m p l e,   n o t   t o   b e   t a ken   a s   p ro d u c t   i d ea .     A F T E R   E V E R Y   2 5     M I N U T E S ,   O N E   O F   T H E   B U T T O N S   V I B R A T E   L I K E     A N   A L A R M   .   A N D   T H E     U S E R   H A S   T O   L O N G   T A P   O N   I T   T O   S T O P   I T .   TIME  KEEPING  WEARABLES  
  • 15. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   V A R I O U S   F O R M S   T H A T     C O U L D   E X P L O R E D     W h a t :   I t ’ s   a   p r o m o d o r o   w e a r a b l e   G m e r     H o w :   I t   g i v e s   a   h a p G c   f e e d b a c k   w h e n e v e r   w i t h   e v e r y   e v e n t   i n   t h e   c y c l e .     W h y :   I t   h e l p s   h e r   f o c u s   a n d   b e   e ffi c i e n t .   D i s c l a i m er:   T h i s   i s   a n   h yp o t h eG c a l   f o rm   ex a m p l es ,   n o t   t o   b e   t a ken   a s   p ro d u c t   i d ea .     TIME  KEEPING  WEARABLES  
  • 16. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   FUTURISTIC  SPECULATION  
  • 17. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND T i m   B o u c k l e y ,     E D I O S   2 0 1 2 -­‐ 1 3     W e   a r e   u s e d   t o   c o n t r o l l i n g   t h e   w o r l d   a r o u n d   u s ,   t o   fi n d   t h e   s e e n g s   t h a t   s u i t   u s   b e s t .       W h a t   i f   w e   h a d   t h e   s a m e   c o n t r o l   o v e r   o u r   s e n s e s ?   I f   w e   c o u l d   a d j u s t   t h e m   l i v e ,   w h a t   n e w   e x p e r i e n c e s   c o u l d   t h i s   m a k e   p o s s i b l e ?   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   D i s c l a i m er:   T h i s   i s   a   rea l   p ro j ec t   d o n e   b y   R C A   f el l a ,   u s i n g   i t   h ere   a s   a n   ex a m p l e.     FUTURISTIC  SPECULATION  
  • 18. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   Story/hypothesis/prophecy/plot I   w i l l   b e   t a l k i n g   a b o u t   v a r i o u s   s c e n a r i o u s   a n d   m a k i n g   a r G -­‐ f a c t s   a n d   c o n c e p t   v i d e o s   b a s e d   o n   m y   v i s i o n   o f   t h e   f u t u r e .   FUTURISTIC  SPECULATION  
  • 19. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND I   e n v i s i o n   a   f u t u r e   w h e r e   p e o p l e   w i l l   b e   h i g h l y   p r e f e r e n c e   b a s e d   a n d   h i g h l y   p e r f o r m a n c e   d r i v e n .   T h e r e   w i l l   n o   m a j o r i t y -­‐ m i n o r i t y   c o n c e p t ,   e v e r y t h i n g   c o u l d   c u s t o m i z a b l e   a c c o r d i n g   t o   i n d i v i d u a l   p r e f e r e n c e s .   H u m a n   b e i n g s   w i l l   b e   l i v i n g   a n d   w a l k i n g   c y b o r g s ,   t e c h n o l o g y   w o u l d   b e c o m e   a n   i n t e g r a l   p a r t   o f   h u m a n   b o d y .   T h e s e   c u s t o m i z e d   p r e f e r e n c e s   w i l l   b e   i n s t a l l e d   i n   t h e   h u m a n   b o d y   a n d   n o t   i n   t h e   e n v i r o n m e n t .     The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   FUTURISTIC  SPECULATION  
  • 20. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND T e c h n o l o g y   w i l l   h e l p   h u m a n   b e i n g s   t o   p e r f o r m   f u n c G o n s   b e y o n d   t o d a y ’ s   h u m a n   c a p a b i l i G e s ,   e v e r y b o d y   w i l l   b e   a   s u p e r h u m a n   i n   t h e   f u t u r e .   H u m a n   b e i n g s   w i l l   n o t   b e   s a G s fi e d   w i t h   t h e i r   c u r r e n t   s e n s o r y   c a p a b i l i G e s ,   t h e y   w o u l d   w a n t   m o r e ,   t h e y   w i l l   s u p e r n a t u r a l   e x p e r i e n c e   d r i v e n .   T h e   r e a l   w o r l d   w i l l   b e   b o r i n g   t o   t h e m .     The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   FUTURISTIC  SPECULATION  
  • 21. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND C l o t h i n g   w i l l   b e   h i g h l y   f u n c G o n a l   o r   h i g h l y   e x p r e s s i v e .   F a s h i o n   W o r l d   w i l l   g e t   l i m i t e d   t o   a   c o m m u n i t y   o f   p e o p l e   s i n c e   i t   w a s   n o t   a b l e   t o   e v o l v e   w i t h   t h e   c h a n g i n g   p e o p l e ' s   b e h a v i o u r .   P e r c e p G o n s   o f   b e a u t y   w i l l   c h a n g e ,   v i s u a l   a e s t h e G c s   w i l l   c h a n g e .       C l o t h i n g   w i l l   b e c o m e     p r o d u c t s .   P e o p l e   w o n ’ t     B e   a b l e   t o   b u y ,   m a i n t a i n   A n d   c h a n g e   t h e m   a s   o h e n .   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   FUTURISTIC  SPECULATION  
  • 22. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   HAPTIC  INTERACTION  GESTURES  FOR  WEARABLES  
  • 23. PE  PERFORM   TRENDS   AUTUMN  WINTER  16   PETER ENGLAND HAPTIC  INTERACTION  GESTURES  FOR  WEARABLES  
  • 24. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   A F F O R D A N C E S :   E X P L O R I N G   I N T E R A C T I O N S     W h a t   a r e   t h e   k i n d   o f   i n t e r a c G o n s   c a n   w e     d e s i g n   f o r   a   s m a r t   s h i r t ?     M a p p i n g   t h e   m e n t a l   m o d e l s   o f   g e s t u r e s   t o   r e a l   w o r l d   i n t e r a c G o n s   a n d   c a s e   s c e n a r i o s .     HAPTIC  INTERACTION  GESTURES  FOR  WEARABLES  
  • 25. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   L a b s . I n f o . n l   d i d   a n   a p p l i e d   r e s e a r c h   p r o j e c t   o n   e x p l o r i n g   n e w   k i n d   o f   h a p G c   i n t e r a c G o n s .     S i m i l a r   p r o j e c t   w a s   d o n e   i n   I n f o s y s   R e s e a r c h   L a b s   o n     G e s t u r e   e x p l o r a G o n   b y   T e d d y   S u d h a k a r a n .   T h e y   g o t   s o m e   p a t e n t s   o n   t h e i r   g e s t u r e s .       HAPTIC  INTERACTION  GESTURES  FOR  WEARABLES  
  • 26. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   LIFE-­‐ON-­‐THE  GO  
  • 27. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND I t s   n o t   a b o u t     d e s i g n i n g   a   s m a r t   a c c e s s o r y   a n y m o r e ,   I t s   a b o u t   d e s i g n i n g   a   s m a r t   w e a r a b l e   e c o s y s t e m .   LIFE-­‐ON-­‐THE  GO  
  • 28. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   LIFE-­‐ON-­‐THE  GO  
  • 29. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   MODERN  CLUB  WEAR  
  • 30. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   L E D ,   F l u r o s c e n t   a n d   R a d i u m h a v e   b e e n   p a r t   p o p u l a r   c h o i c e s   a n d   c a n   b e   u s e d   f o r   c l u b w e a r   c l o t h i n g .     P a r t y   p e o p l e   a r e   c r a z y   a b o u t   m a k i n g   a n   i m p r e s s i o n ,   l o o k i n g   d i ff e r e n t   i n   t h e   c r o w d   a n d   f o l l o w i n g   t h e m e s !     MODERN  CLUB  WEAR  
  • 31. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND C u t e -­‐ C i r c u i t   a n d   S t u d i o   X O X O   m a k e   L E D   g a r m e n t s   f o r   p o p   s t a r s .   MODERN  CLUB  WEAR  
  • 32. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   EVERYDAY  NEW  T-­‐SHIRT  
  • 33. PE  PERFORM   TRENDS   AUTUMN  WINTER  16   PETER ENGLAND T -­‐ s h i r t   C u l t u r e .   C o m i c   C o n   i s   fi l l e d   u p   w i t h   T -­‐ S h i r t   s t a l l s   a n d   p e o p l e   w h o   a r e   c r a z y   a b o u t   T -­‐ S h i r t s .   EVERYDAY  NEW  T-­‐SHIRT  
  • 34. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the   funcGonality  is  less  important   T -­‐ s h i r t s   a r e   k n o w n   f o r   t h e i r   m e s s a g e s ,   a n d   p e o p l e   b u y   t h e m   o n l y   f o r   t h e i r   m e s s a g e s .   T h e y   s e a r c h   f o r   s p e c i fi c   m e s s a g e s   a n d   s p e n d   h u g e   m o n e y   o n   c e r t a i n     m e s s a g e   o v e r   o t h e r .       W h a t   i f   t h o s e   t h e   u s e r   c o u l d   s a y   w h a t   t h e y   w a n t ,   a n d   a l s o   k e e p   c h a i n i n g   i t   w h e n e v e r   t h e y   l i k e ,   a l l   i n   o n e -­‐ t s h r t ? ? ! !     EVERYDAY  NEW  T-­‐SHIRT  
  • 35. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   let’s compare ! COMPARISION  OF  IDEAS  
  • 36. PE  PERFORM   TRENDS   SPRING  SUMMER  16   PETER ENGLAND P A R A M E T E R   M A R I X   F O R     C O M P A R I N G   A L L   T H E     I D E A S   COMPARISION  OF  IDEAS  
  • 37. CONSUMER  TRENDS   TRENDS   AUTUMN  WINTER  15   PETER ENGLAND PE  PERFORM   The  fashionable  wearables  in  high  fashion  realm  are  expressive  and  the  funcGonality  is  less   important   THANK  YOU