Understanding Millennials

1. UNDERSTANDING
YOUNG MILLENNIALS

2. INDIA MILLENNIAL PROFILE

5. INVESTING IN THE FUTURE

7. I’LL PAVE MY OWN WAY

10. GOING OVERSEAS

16. CHANGING
LIFESTYLE TRENDS

17. SPENDING WISELY IS MORE IMPORTANT THEN
EARNING AND SAVING ALOT OF MONEY
For Example,
Young, cash-trapped Indians prefer buying high-end used goods to
lower-end new products

18. Life is getting more stressful. Finances, Cost of Living
and Highly Competitive job market are chief stressors

19. its not just about getting paid, but doing meaningful work
and respecting personal values
Fulfilling career is the new catchphrase

20. Idea of culture is changing in the globalized world.
Millennials today are identifying with cultures around the
globe, they have international friends who provide
exposure to so many cultures apart from their own.
nationality vs geography

21. AAP Revolution
Millennials today are voicing their opinion,and being
active in political discussions, but their medium is mostly
digital

22. young millennials constantly want to stay connected,
they are going more and more digitally social, but
physically alone
connected society

23. young millennials have been raised in a relatively
optimistic (than boomers) and unbound sensible
environment, so they are confident generation and
hence more experimental

24. KEY INSIGHTS

25. Today’s youth is becoming more and more anxious. Anxiety and
depression is a lifestyle now, not just a health concern.
P.S. There are online courses to deal with them

26. Millennials today want to 24X7 connected, they are constantly uploading and
downloading data. Connectivity and Networked society are the key elements of
their lifestyle

27. Today’s youth is not okay with injustice, and believes in civic
participation, it is concerned about issues of society and governance

28. Falling in love is an aspiration for today’s millennials.