Fashion Orientation

S U B M I T T E D B Y : -
V A I B H A V R A J
V A I B H A V R A J
V A I B H A V R A J
B F T / 2 1 / 2 7 2
B F T / 2 1 / 2 7 2
B F T / 2 1 / 2 7 2
S U B M I T T E D T O : -
M R . J . P A R I
M R . J . P A R I
M R . J . P A R I

TOPICS
Psychological association with
Fashion
The Terminology
Casual wear

Fashion style
C O L L E C T I O N

Psychological association with Fashion
T H E C L O T H E S W E P U T O N E V E R Y D A Y T E L L A
S T O R Y A B O U T W H O W E A R E T O T H E W O R L D
A N D C A N H A V E A M A J O R I M P A C T O N O U R
E M O T I O N S A N D M O O D . C O G N I T I V E
P S Y C H O L O G I S T C A R O L Y N M A I R , P H D , W H O
C R E A T E D T H E P S Y C H O L O G Y O F F A S H I O N
D E P A R T M E N T A T T H E L O N D O N C O L L E G E O F
F A S H I O N A T T H E U N I V E R S I T Y O F T H E A R T S
L O N D O N , E X P L A I N S T H E P S Y C H O L O G Y
B E H I N D O U R F A S H I O N C H O I C E S A N D W H Y
P S Y C H O L O G I S T S A R E N E E D E D T O H E L P
S O L V E S O M E O F T H E B I G G E S T C H A L L E N G E S
F A C I N G T H E F A S H I O N I N D U S T R Y N O W A N D
I N T H E F U T U R E .

Psychological association with Fashion
T H E C L O T H E S W E P U T O N E V E R Y D A Y T E L L
A S T O R Y A B O U T W H O W E A R E T O T H E
W O R L D A N D C A N H A V E A M A J O R I M P A C T O N
O U R E M O T I O N S A N D M O O D .

details
natural
A F A S H I O N D E S I G N E R C A N D R A W I N S P I R A T I O N
F R O M A L M O S T A N Y T H I N G , B U T N A T U R E H A S
A L W A Y S B E E N A G O - T O S O U R C E F O R
C R E A T I V E S . J U S T L O O K O U T S I D E Y O U R W I N D O W
O R E X P L O R E T H E O U T D O O R S T O F I N D
I N S P I R A T I O N I N N A T U R E . C O L O R S A N D
P A T T E R N S I N N A T U R E A R E A N E N D L E S S
S O U R C E O F I N S P I R A T I O N I N F A S H I O N .

Individual Expression
E X P R E S S I N G Y O U R S E L F
I N T H I S D A Y A N D A G E
P R O V E S T O B E Q U I T E
C H A L L E N G I N G A T
T I M E S . S T A N D A R D S S E T
B Y S O C I E T Y A B O U T
H O W Y O U S H O U L D L O O K ,
A C T , A N D S O M E T I M E S
E V E N F E E L ; D I C T A T E S
M A N Y A S P E C T S O F O U R
L I V E S . P O P U L A R
C U L T U R E I N F O R M S U S
A B O U T W H A T I S C O O L ,
A N D H I G H F A S H I O N
S E T S U S O N T H E P A T H
O F W H A T W E S H O U L D
W E A R T O L O O K O N -
T R E N D .

comfortable
Infinite Black
mysterious
powerful

First impressions last, so
ensuring your clothing is an
extension of your business’
brand is important.
P E O P L E L O O K A T Y O U R
A P P E A R A N C E , B O D Y L A N G U A G E
A N D Y O U R D R E S S S E N S E A N D
I N S T A N T L Y M A K E A N
E V A L U A T I O N .

#AC9175
#7F5931
Set off the warm palette with a
refreshing hint of green
Green Accents

Your dressing
sense reflects
your personality,
character, mood,
style and what
actually you are
as an individual.

White is the sum of
all other colours in
the spectrum,reflects
light
White contrasts
bright colours

To most, the celebration marks the triumph of good over evil. Families will
perform pujas (prayer to deities), clean their homes, wear new clothing, give
sweets to friends and family,
OCCASION

M A N Y H O M E S M A Y B E
D E C O R A T E D W I T H
E L E C T R I C L I G H T S , O R
E V E N S M A L L C L A Y O I L
L A M P S O U T S I D E O F
T H E I R H O U S E S . T H E
L I G H T S S Y M B O L I Z E T H E
G O O D W H I C H F A M I L I E S
H O P E W I L L E N T E R T H E I R
H O M E S I N T H E C O M I N G
N E W Y E A R .

THE MOST IMPORTANT FUNCTION OF THE BASE LAYER IS TO
TRANSPORT MOISTURE AWAY FROM YOUR SKIN SO IT MUST
HAVE A WICKING EFFECT.
S U N G L A S S E S W I T H P R O T E C T I O N
F R O M A L L T Y P E S O F U V R A Y S A R E
E S S E N T I A L .
G A I T E R S C A N B E U S E F U L I N W E T A N D M U D D Y
C O N D I T I O N S , A N D C A N P R O T E C T Y O U R T R O U S E R S
O N E X T E N D E D T R E K S .

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F
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D
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Warm shades that are pleasing
to the eyes
Earth-tones

Warm shades that are pleasing
to the eyes
Natural textures to complement
Set off the warm palette with a
refreshing hint of green
Earth-tones
Green Accents

Camouflage
Camouflage has been used
throughout history to hide or
conceal. It’s intended to be
invisible, but fashion has taken it
and re-appropriated it to speak
loudly.
C A M O U F L A G E W I T H
N A T U R E
C
A
M
O
U
F
L
A
G
E
O R
F
O
C
O
U
S
D
R
E
S
S
I
N
G

The term brand refers to a business and marketing concept
that helps people identify a particular company, product, or
individual. Brands are intangible, which means you can't
actually touch or see them. As such, they help shape people's
perceptions of companies, their products, or individuals.
Brands commonly use identifying markers to help create brand
identities within the marketplace. They provide enormous value
to the company or individual, giving them a competitive edge
over others in the same industry. As such, many entities seek
legal protection for their brands by obtaining trademarks.
@reallygreatsite
BRAND
FASHION

A brand is an intangible marketing or business
concept that helps people identify a company,
product, or individual.
People often confuse brands with things like logos,
slogans, or other recognizable marks, which are
marketing tools that help promote goods and
services.
Brands are considered to be among a company's
most important and valuable assets.

Empire Waist
A dress refers to the overall shape
that a dress creates when it hangs
on your body—it’s the dress
outline. Different silhouettes aim
to emphasize or flatter different
body types; one silhouette meant
to slim and lengthen your figure,
especially popular in wedding and
evening dresses, is the empire
waist

Since empire waist dresses elongate the wearer's frame,
they're especially great for petite women or plus-size women
who want to redirect attention from their waist or hips to
their bust.
Empire waist dresses are extraordinarily versatile.
The style emphasizes one of the narrowest points on a woman's
body unlike the A-line style which emphasizes the waist area.
Because of that, empire waist can be a great style for shorter
plus size women as raised waistline can create the appearance of
added height.

If you’re not sure where to begin when it comes to mixing
and matching clothes, consider using a color wheel.
A color wheel is a circle diagram that illustrates the
relationships between different colors.
The color wheel is anchored by three primary colors that
form a triadic color scheme. In the traditional RYB
color model, these primary colors are red, yellow, and
blue.
Mixing a primary color with a secondary color results in a
tertiary color: magenta (red-purple), vermillion (red-orange), amber
(yellow-orange), chartreuse (yellow-green), teal (blue-green), and
violet (blue-purple).

Say yes
to new adventures
Stories about pop-up shop design,
including temporary clothing
boutiques, restaurants and cafes.

HOW DO YOU STYLE A POP-UP SHOP?
Create a Design Strategy.
Guide Customers Through Your Pop Up.
Mind the Decompression Zone.
Go Right.
Think a Step Ahead.
Commonly Used Retail Store Layouts.
Integrate Technology Strategically.
Engage the Other Senses.
1.
2.
3.
4.
5.
6.
7.
8.

Hems
A hem in sewing is a garment finishing method, where
the edge of a piece of cloth is folded and sewn to
prevent unravelling of the fabric and to adjust the
length of the piece in garments, such as at the end of
the sleeve or the bottom of the garment.

G
o
w
h
e
r
e
y
o
u
f
e
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l
h
a
p
p
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s
t
.

HEMS
The hem's depth affects the way the fabric of the finished
fabric.
An interface fabric sewn to the fabric in the hem has a useful
function in some hem styles.
Hems of different depths (which includes the seam
allowance) may have a particular style to achieve,
which requires more or less fabric depending upon
the style.

Thank
Thank
Thank
you!
you!
you!

Casual wear is considered to
be the inevitable part of our
lives. These are clothes which
help us feel comfortable, in
sync with the times and above
all help us to feel at home.

CASUAL WEAR TODAY PERHAPS
ARE SYNONYMOUS WITH
UNLIMITED FUN, FROLICS AND
HUNGAMAS. CASUAL WEAR
FORMS AN INTEGRAL PART OF
OUR LIVES.
THERE IS BIGGER
PICTURE SHOWING THE
SERIOUS BUSINESS
BEHIND THE CASUAL
WEARS. THE CASUAL
WEAR BUSINESS IN INDIA
IS MORE THAN $5000
MILLION PER YEAR.

T H E C U R R E N T M A R K E T S C E N A R I O O F T H E C A S U A L W E A R P O R T R A Y S A
P I C T U R E O F H I G H L Y C O M P E T I T I V E , F A S T M O V I N G M A R K E T C O M P R I S I N G O F
H I G H L Y D E M A N D I N G , D I S T I N G U I S H I N G A N D E V E N H I G H L Y D I S C R I M I N A T I N G
C U S T O M E R S . T H E F A S T M O V I N G C U S T O M E R S W H O I N T U R N A R E I N F L U E N C E D
B Y E V E N F A T E R M O V I N G F A S H I O N T R E N D S A L L O V E R T H E W O R L D
C H A R A C T E R I Z E T H E M A R K E T . T H E A C C E S S I B I L I T Y O F I N F O R M A T I O N ,
I N C R E A S I N G P U R C H A S I N G P O W E R , C H A N G I N G L I F E S T Y L E S A N D S O C I A L
S E T U P S A N D M O S T I M P O R T A N T L Y T H E C H A N G I N G V A L U E S A R E T H E D R I V E R S
O F T H I S C A S U A L W E A R M A R K E T . T H I S M A R K E T M A N Y A T I M E S S E E M S T O B E
H I G H L Y C O N F U S E D , D I S I N T E G R A T E D A N D U N O R G A N I Z E D A N D S U D D E N L Y I T
S E E M S T O B E A H I G H L Y P R O F I T A B L E P L A C E F O R T H E C O M P A N I E S A N D
F A S H I O N H O U S E S A L L O V E R T H E W O R L D A N D A S A R E S U L T R E P U T E D F A S H I O N
H O U S E S L I K E C H A N E L , V E R S A C H E , L O U I S V O U I T T O N , C H R I S T I A N D I O R E T C .

Everything is
possible when I
move between
beauty.

Bollywood has also emerged as a big platform for these
designers to showcase their latest collection to the masses
and reach them in no times. The recent waves of fashion
trends can be quoted as examples hit movies like Kabhi
Khushi Kabhi Gam, Kal Ho Na Ho, Lakshya, Salam Namaste
etc have set up fashion trends and as a result the markets
are flooded with skirts, from boot cuts to 13
Casual wear
and Bollywood

Resource Page
From 'mom-and-pop' shops to organised
retail, from unbranded merchandise to labels,
from off-the-street quality to value for
money, the ready-to-wear sector is witnessing
an upheaval. At the forefront of all these
changes are the highly versatile small brands.

With big brands from textile companies growing
weary in adapting to the fast- paced changing
scenario in the ready-to-wear industry, it's the
small brands, including private labels that are
completely transforming the way men, women
and children dress. A whole bunch of players
have plunged into this branded ready-to- wear
business.

With the popularity of spectator sports in the late 20th
century, a good deal of athletic gear has influenced casual
wear, such as jogging suits, running shoes, and track
clothing. Work wear worn for manual labor also falls into
casual wear. Basic materials used for casual wear include
denim, cotton, jersey, flannel, and fleece. Materials such as
velvet, chiffon, and brocade are often associated with more
formal clothes.

Fashion Orientation

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