2. Cloning Daily Dump Start your own Daily Dump ‘Clone’ ! It is more ethical than genetic cloning!
3. Q. What does ‘clone’ mean? A clone is what we call a like-minded enterprise By like-minded we mean… 1. People passionate about turning composting into a viable business People committed to making customers capable home-composters 3. People committed to open source & willing to contribute to the evolution of this project 4. People who provide customers with great service 2.
4. Q. Who is suited to ‘clone’? The clone model is ideal for 1. People who are running related businesses like landscaping or eco-products and want to have this as an add-on venture. Retired people who have time and experience, who want to do something meaningful and related to the environment 3. Schools which want students to get first hand experience in running a small business 4. NGO’s who want to set up income-generation opportunities 2
5. First things first - Clarify for yourself why you want to clone Daily Dump Read the Attribution Licence that Clones need to sign with Daily Dump It’s all there in the Clone Daily Dump section of our Website Doing the intention report might help clarify some things. Download it off our website. Talk to us to refine your thoughts Believe us - Your business will only be as good as your thoughts!
6. Next …see if you have …. Space - to store/display and sell the terracotta products 2 Team - to help manage services, customer support and administration 4 Capital - the minimum would be around Rs 75,000 1 Time - to spend on demonstrations and talking to customers 3
7. Next …see if you have …. Rs 75,000 break up Rs 30,000 initial stock Rs 36,000 salaries for 6 months (Rs 6,000 per month) Rs 9,000 sundry expenses like photocopying, transportation, publicity material, phone
8. Ready to start? Our step-by-step guide helps you do just that: Go to the clone section in our website and you will find a list of things to help you begin, like where to buy your first stock of composters logistics, admin, legalities, inventory and all such stuff to get you off the ground
9. So begin by deciding …. Where you will get your first lot of products from OR Daily Dump - Buy a truck load of assorted products from us - ask us for a quotation Develop a local potter Buy single samples of products from us to give to the potter to copy or use the drawings (free) to get the products duplicated
10. What challenges do clones usually face …. Customer Support Setting up a customer support system - to make sure successful composters become loyal promoters 5 Locating - Potters who are willing to make these pots in their locality 1 Marketing Getting their first orders 2 Servicing Setting up a service support - hiring the personnel and training them to do servicing 3 4 Becoming an Expert Getting good at composting and understanding all the issues - takes hands on consistent effort
11. What challenges do clones usually face …. Remember! Every customer you convert into a competent composter will in turn bring in 10 new customers. Every unhappy customer will keep away 100 potential customers!
12. What do clones celebrate…. Making a difference - Enabling people to actually reduce the waste that they contribute to the landfill is the biggest highpoint for each clone 1 Making money Making a reasonable profit while making a difference feels good 2 Meeting interesting people Getting inspired by others who you come in contact with during this process is very fulfilling 3 Getting sensitized to natural systems Working with compost makes you a different and better person 4
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14. How much money can you make? This is not a multi-million dollar business! Daily Dump was launched on 14th April 2006. This amount supports the business expenses and makes a profit of 10% (not accounting for the founders salary) 4,00,000 April 1 st 2007 – March 31 st 2008 2,00,000 April 15 th 2006 – March 31 st 2007 12,00,000 April 1 st 2008 – March 31 st 2009 Turnover Dates
15. At Daily Dump encouraging and supporting clones is integral to our philosophy. Why does a tree bear fruit? Why would Daily Dump want to encourage clones?
16. Also… More composter sellers mean home-composting will become more accessible as a way to manage household waste at source. This way, composting will be adopted by more and more people all around India.
17. We want many clones in every city Imagine if more people like us do meaningful things they trully believe in maybe we'll save the world after all! So… propagate away! We are very excited that you are interested in selling composters
18. Remember… You are not just selling composters… 1. You are providing a community of potters a platform to cater to immediate urban needs as well as an additional means of income You are helping the Earth by drastically reducing the amount of waste that reaches landfills 4. 3. You are providing employment to youth 2. You are providing people with an option they didn’t have before – a sensible, easy, healthy, way of taking care of their own waste at home.
19. ... And Pat yourself on the back! So, Pause a minute... Smile.. Remember… You are not just selling composters… This is a Damn Good thing you are doing!
20. Last thoughts We don’t know how this is going to grow. We hope that this product will become as ubiquitous as mobile phones... time will tell! The Daily Dump Team / Bangalore Dec 2008
