4. Everybody has their own needs and wants depending on their age,
health, location, occupation, etc.
All the products and services required to cover our needs and wants
are part of the economy.
Rotatory sheet technique. Read and write 2 products or
services to cover the needs of these people. Later, write 2 products or
services for their wants.
1
4-year-old children pregnant womenman in a desert
wants
needs They need…
They want…
He needs…
He wants…
They need…
They want…
5. All for one and one for all. Listen and answer using present simple.
1
LANGUAGE HELP
- Do they need…?
Yes, they do.
No, they don’t.
- Does he/she want…?
Yes, he/she does.
No, he/she doesn’t.
6. - Do children need chocolate ice-cream?
- Does your teacher want a new mobile phone?
- Do students need pencils to study?
- Do football players want to clean up their houses on their
own?
- Does she want one million euros?
- Does a dentist need patients?
All for one and one for all. Listen and answer using present simple.
1
LANGUAGE HELP
- Do they need…?
Yes, they do.
No, they don’t.
- Does he/she want…?
Yes, he/she does.
No, he/she doesn’t.
7. There are 3 important elements in economy:
Listen and…
TPR. Read, listen to some actions and do.
1
PRODUCTION DISTRIBUTION CONSUMPTION
clap if they belong
to production.
whistle if they
belong to
consumption.
tap your feet if they
belong to
distribution.
Freeze
the
image!
TEACHER
8. There are 3 important elements in economy:
Listen and…
TPR. Read, listen to some actions and do.
1
PRODUCTION DISTRIBUTION CONSUMPTION
clap if they belong
to production.
whistle if they
belong to
consumption.
tap your feet if they
belong to
distribution.
- Purchases. (C)
- A company makes
yogurts. (P)
- A company sells
yogurts to
Mercadona (D).
- You buy a yogurt in
Mercadona. (C)
- You make 20 T-shirts
in your company. (P)
- Your company has a
purchase of 40
books. (D)
9. Companies are organizations that provide products or services in
exchange for a profit, but some companies focus on social good.
Companies need different resources:
- Human resources: People who work in companies.
- Material resources: They are necessary to produce or distribute a
product or service: raw materials, tools, machinery, vehicles,
energy, technology, etc.
- Financial resources: The necessary money.
Numbered heads together. Read, think and write the
resources needed in your school:
1
Human resources:
Material resources:
Financial resources:
10. Companies can belong to different economic sectors:
- Primary sector: They obtain resources from nature, for
example, agriculture companies.
- Secondary sector: They transform raw materials into products,
for example, a furniture business.
- Tertiary sector. They provide services, for example, a dentist’s
office, a shop, a bus, etc.
1-2-group. Read, listen and complete this chart.
1
Primary sector Secondary sector Tertiary sector
11. Companies can belong to different economic sectors:
- Primary sector: They obtain resources from nature, for
example, agriculture companies.
- Secondary sector: They transform raw materials into products,
for example, a furniture business.
- Tertiary sector. They provide services, for example, a dentist’s
office, a shop, a bus, etc.
1-2-group. Read, listen and complete this chart.
1
Primary sector Secondary sector Tertiary sector
Fishing Car factory Library
Farming Paper factory Hospital
Agriculture Clothes factory Post office
12. Companies can be different sizes:
Cooperative reading. Read cooperatively and answer: Who is
the most appropriate person for each department in your group? Explain.
1
Small companies: from 1 to 50 workers. Medium companies: from 50 to 250
workers.
Large companies: more
than 250 workers.
13. A company is like a giant puzzle made up of different pieces.
All the pieces are important and necessary. These pieces are
called departments, and they each have a different function.
Cooperative reading. Read cooperatively and answer: Who is
the most appropriate person for each department in your group? Explain.
1
I can work in the
management department
because I can coordinate
all the departments.
14.
15. Every day we are exposed to lots of adverts on TV, radio or the
Internet.
Advertising is a way to give information to the public about
products or services.
Most adverts try to persuade us to buy a product or service.
However, some adverts educate, inform or give
recommendations.
All for one and one for all. Read, watch these adverts and say if
they persuade, educate, inform or give a recommendation.
2
16. To create interest in a product, advertising experts use different
techniques:
- Repetition. It makes the product or service familiar to clients.
- Exaggeration. It exaggerates the benefits of a product or service.
- Association. It associates a product with a famous person, a popular
song or even an emotion.
- Promotions. It offers us discounts, prizes or gifts.
Thinking twins. Read, think and write a slogan for one of
these inventions. Use repetitions, exaggeration, association or promotion.
2
Food
cooler
Tissue
paper hat
17. TIPS:
- Write a slogan.
- Draw a logo.
- Draw a picture of a typical English cake or find a picture on
the Internet.
- Use repetitions, exaggerations,
repetitions or promotions.
Imagine that you want to sell our typical English cakes (tortas inglesas)
in the United Kingdom, but these cakes are not really English, but from
Carmona. Try to persuade and inform British people with an advertising
campaign (poster).
2
18. CONSUMER PROTECTION
Are the things we hear in adverts always true?
Advertising aims to influence consumer behaviour and persuade
consumers to buy products or services.
Sometimes, adverts exaggerate the characteristics of a product or make a
product look different from real life.
For this reason, there are associations who work to protect consumers from
false advertising.
Class discussion. Read, see and discuss.
2
20. An advertising campaign is a series of actions that aim to generate interest
and demand for a particular product or service.
Advertising campaigns are created by companies or institutions through
their marketing department or independent marketing agencies.
They want to reach a target audience (group of people who may be most
interested in the product or service).
These campaigns aim to deliver a meaningful and inspirational message
about a product or service, and convince people to buy it.
The message normally includes a slogan. This is usually a simple, memorable
statement that represents the product or service.
Advertising campaigns can use different types of media:
Print media: newspapers, magazines, banners, posters...
Electronic media. TV, radio, the Internet, emails, etc.
Cooperative reading. Read cooperatively and say examples of
famous advertising campaigns.
2
21. - Use linkers: First, first of all, to start with, second, third, later, after that,
however, instead of, although, because, in addition, furthermore, also, too,
finally, in conclusion…
- Use Present Simple:
Congratulations! You are the boss of a company called ‘Bikes
Carmona’. However, your company is new in town and you don’t have
many clients. Rite the script of a TV advert. Try to persuade everyone!
PRESENT SIMPLE
2
22.
23. A long time ago, money didn’t exist. People used an exchange
system called barter.
But people didn’t always have things to use in barters, so it was
difficult to calculate the value of different things. In time, barter
was replaced by money.
Role-play. Learn and, in groups, offer a real object to another group
in exchange for somethings (barter). Try to calculate the real value.
3
I’d give you one
pencil case in
exchange for your
school
bag.
No way! I’d give
you 4 rubbers in
exchange for
your
pencil case.
24. Money is a means of payment that is accepted by buyers and
sellers. Money makes it easier to exchange products or services.
Methods of payment:
Money obtained from paid work or the sale of products or
services is called income.
Cooperative maths problem. Read cooperatively and calculate
Mary’s savings.
3
25. Your income can be spent, saved or invested.
To decide what to do with your income, it is a good idea to
make a budget.
Cooperative maths problem. Read cooperatively and calculate
Mary’s savings.
3
26. Many people choose to keep some of their income to pay their
needs or wants in the future. This money is called our savings.
Generally, people keep their savings in a bank account.
When we deposit our money in a bank, it lends our money to
companies or individuals.
Cooperative maths problem. Read cooperatively and calculate
Mary’s savings.
Calculate Mary’s savings after 12
months and decide what is she going to use her savings for.
INCOME
€1,200
EXPENSES EVERY MONTH
ELECTRIC-
ITY
WATER SUPER-
MARKET
PHONE INTERNET OTHER
WANTS
€90 €25 €250 €50 €30 €300
3
27. INVESTMENTS
When we invest our money, we use it to make a profit.
There are many different types of investments, such as buying stocks,
buying houses, or opening a business. People who invest their money are
called investors.
Sometimes, investments are risky. When we invest our money, it is possible
to make a PROFIT, to make NO money, or to LOSE our money.
Choose something to invest in and explain to your mates why yours is the
best investment. For example:
Debate. Read, follow the instructions and debate.
I agree because
I love potatoes!
I think we should invest in a potatoes
company because everybody loves potatoes.
I don’t agree because
I prefer tomatoes.
3
28. Work in pairs. Complete the unit summary.
- Products and ______ to
cover our _____ and wants.
- Elements of economy:
___________, _________ and
___________.
- Sectors:
_______,
________
and
________.
- They give us ________ or ________.
- Organization of companies:
_________, _________,
_______________, _________,
_________ and _________.
- It gives information about a _________ or
_________.
- Adverts try to _________, _________,
_________or __________________.
- Advertising techniques: ___________,
___________, ___________and
___________.
- Media: _________ and __________.
- Methods of payment:
_________, _________,
_________ and _________.
- Budget: calculate income
and _________.
You can:
- Make a _________.
- Make _________.
- _________ your money.
- They are
normally
kept in
_________.
