Book Publishing Tips
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This document provides information on self-publishing and traditional book publishing. It discusses determining a book's niche, developing a marketing plan, and types of publishing including royalty, vanity/print-on-demand, and self-publishing. Details are given on how profits are shared in traditional publishing versus an author receiving all proceeds in self-publishing. Requirements for layout, printing quotes, and the publishing process are also outlined.
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Book Publishing Tips
- 1. © Debbie Elicksen > Publishing Media Creative 2014 1
- 2. Stuff To Know Title: harder to write than the book Description – make an elevator speech description Know what’s on the market that is similar Know your niche demographic Why are you the author? Craft a preliminary table of contents You MUST have a marketing plan © Debbie Elicksen > Publishing Media Creative 2014 2
- 3. Types of Publishing Royalty Vanity/POD © Debbie Elicksen > Publishing Media Creative 2014 Selfpublishing 3
- 4. How Traditional Book Publishing Profits Work • 5 or 10 % • Balance Author Distributor • 20 % Publisher Bookseller • 45 to 55 % © Debbie Elicksen > Publishing Media Creative 2014 4
- 5. Facts Of Royalty Publishing Few unsolicited manuscripts get read Driven by their vision, not yours Only ideas of the editor and publisher get published Publishers might seek average writer who is an expert in a subject Another writer can get assigned an unsolicited idea © Debbie Elicksen > Publishing Media Creative 2014 5
- 6. Famous Self-Published Books • In Search of Excellence by Tom Peters • The Celestine Prophecy by James Redfield • The One-Minute Manager by Ken Blanchard and Spencer Johnson • The Joy of Cooking by Irma Rombauer • Peter Rabbit by Beatrice Potter • Gone With the Wind by Margaret Mitchell © Debbie Elicksen > Publishing Media Creative 2014 6
- 7. Self-Publishing Facts Control over everything: design, layout, editorial, marketing, price Author pays for all costs – but receives all publisher’s share of proceeds Can still get into bookstores Author still has to market a royalty book – might as well get all proceeds © Debbie Elicksen > Publishing Media Creative 2014 7
- 8. Regardless If Royalty Or Self-published An aggressive author = getting noticed = sales = longer shelf life © Debbie Elicksen > Publishing Media Creative 2014 8
- 9. Graphic Designers Must: Speak the same format language the printer requires the files to be in Be sensitive to your needs as an author for vision, style, look, costs, and timeline Be flexible to revise layout as needed Work with the printer to ensure files are trouble-free for printing © Debbie Elicksen > Publishing Media Creative 2014 9
- 10. Needed For Accurate Printing Quotes Quantity Paper stock for cover and text Black and white text or color? Cover – full color on 2 or 4 sides? How many pages (in layout form)? Binding Page (trim) size © Debbie Elicksen > Publishing Media Creative 2014 10
- 11. Printing Digital Offset Sheet fed Pages trimmed on all four sides and put into binding individually Best for short-run print jobs under 1,000 Plates Signatures (groups of pages, folded, trimmed, and put into binding) Page numbers count Best quality result Best for 1,000 and more print jobs © Debbie Elicksen > Publishing Media Creative 2014 11
- 12. Process Checklist ISBN application (when title known) Completed (final edited) manuscript to layout Cataloguing in Print application (if required) Once page count known in layout, can solicit a printing quote Proof layout, ensure pictures high resolution (minimum 300 dpi) Proof revisions When layout finalized, upload to printer Fix any file issues Proof the proof © Debbie Elicksen > Publishing Media Creative 2014 12