2. So what is denotation?
- Denotation is the literal description of an idea, concept or an
object. Usually avoids being a ‘metaphor’
- It is what an image literally shows, is immediately apparent and
against the automatic assumptions that the audience may think
about while watching the movie/thriller
- Colour can work on the subconscious mind to create particular
mood
3. So what is connotation?
- Connotation is what we associate with a particular idea,
concept or an object
- These assumptions may be made through the cultural
differences the audience may bring in order to figure out the
meaning behind a particular moment within a scene for
example
- Colour can work on the subconscious mind to create particular
mood
4. The Colour Red (Example)
- In Denotation terms, the colour is seen as just a particular
wavelength of the electromagnetic spectrum
- In contrast to this, in connotation terms, the colour red
presents the idea of anger, danger, romance and perhaps
blood
5. Other annotations of colours
- Blue can be used to represent water, skies and happiness
- Green can be used to represent trees, nature and perhaps
sport
- White can be used to represent purity, being clean, marriage
and clouds
6. We Need to Talk About Kevin
- The colour red within the scene is used to represent blood in
which later on during the clip is the colour of paint also being
red, that is put on her house
- This can suggest that something violent and brutal may happen
later on during the film as red is the main colour which occurs
in every setting within the clip