2. Jamie Thraves
- He is a music video director that started to create short films at
university.
- Used award-winning short film to be acquired by the video
company, Factory Films.
- He began making short experimental films in 1989 at the
University of Hull, studying illustration previously before heading
into film. Scratch, one of his submission graduation films and The
Take-Out, a short film that was made under BFI New Directors
scheme, went on win awards at film festivals across the globe. He
joined the Royal College of Art in 1993 and made an award-
winning film, The Hackney Downs.
3. Radiohead - Just
This was Thraves’ breakout video. In the video, a man is lying on a
pavement confronted by an angry crowd, it got him a lot of attention
because of its strong narrative and its use of subtitles, the ending of
the video still causes a discussion amongst fans today, showing how
good the video was.
It had a £100,000 budget and was shot in a time span of three days.
Here is a look at the video:
4. Coldplay - The Scientist
This video won three awards at the 2003 MTV VMAs including Best Direction and
Breakthrough Video.
The video uses reverse style. For the group’s lead vocalist, Chris Martin to appear
to be singing the lyrics in the reversed footage, he had to memorise singing the
song backwards within a month.
The video was filmed at different locations including London and the Bourne
Woods in Surrey.
It was shot in three days and had a £200,000 budget.