21. Localise - ∆
Need local marketing & sales if you are serious about a market =>
• Local B2B sales relationship
• Knowledge about local market / marketing
Language
Marketing kalendar
Values
Local country
marketing-sales teams
Country
1
Country
3
Country
x
Country
2
SEO
Local
mkteer
SEACM
Country marketeer feeds
Functional specialists
22. GROW – Invest
Financially very healthy
(fully financed out of own cash flow with
better than industry average margin)
Too conservative
(BE marketing <3% total costs)
vs.
>$600M
paid search p.a.