Merchant's point of view on the evolving role of payments in check-out. Discussed from 4 angles: Reach, Ease of Use, Conversion, Cost. For each angle posing a provoking thesis and some challenges for the industry.
9. 99
Trend: Further European payments integration
… however: focus on ‘traditional’ payments, online
still too country specific (= hassle)
XS2A
10. 1010
Thesis: Online payments market only mature at a
national level
… because: too fragmented, making it difficult for
cross-border trade & merchants in particular
11. 1111
Challenge: Seamless integration and at a min.
interoperability (ideally full harminization)
… accelerating the API-economy for banks, with
further regulation as potential pressure instrument
14. 1414
Trend: … and no trend would be complete
w/o Mobile of course
… once at the booking page, bring clients as fast
as possible to payment w/o need to think
=> 1 (2) - click payment, also on mobile!
15. 1515
Thesis: Mobile not designed for conversion … but
for risk
… because: too much thinking from the ‘old’
desktop world
16. 1616
Thesis: Payment methods (especially alternative
payments) suffer from functionality bloat / overload
… however: getting too much, need to go directly
to payment, no distraction / x-sell at check-out
17. 1717
Challenge: Innovation needs to serve simplification
instead of diversification !
… less is more!
Stick to your core trade ?!
18. 1818
Challenge: Mobile innovation also needs to facilitate
x-border ease of use
… ideally with 1 European protocol for mobile
payments
20. 2020
Trend: Fees are under pressure
… rightfully so, off-line is already pretty efficient,
but still gap with online
21. 2121
Thesis: Not only direct, but also indirect costs need
to go down
… because: payment disruptions cost money and
settlement days still date from the batch days