We are rolling out AppPointment and are working with a Country Manager and revenue share model.

1. COUNTRY MANAGER PRESENTATION OCTOBER 2012
Cloud based Booking, CRM and Management tool for Micro-Small Business
applied to their Facebook Business page delivering efficiency and growth.

2. AppPointment is..
A simple to use, cloud-based service that allows any appointment and
booking type of business to operate more effectively, to grow and retain
customers - all through Facebook
Seedcamp
2012
Finalist
(Tel Aviv)

3. Customer benefits
The benefits to micro-small businesses are considerable:
 Online 24/7/365 booking system from Facebook page
 Lead and Customer creation through Facebook marketing
channels
 Increased profitability with integrated reminder system (less no-
show)
 Filling up of `low` periods in the week with automated campaigns
 Increased sales with 24/7/365 access to purchase of Gift
Vouchers
 Tracking and knowledge of customer history

4. Consumer benefits
Consumer is the client of the business:
 Access to online 24/7/365 booking from Facebook page
 Access to purchase and delivery of Gift Vouchers 24/7/365
 Discount Coupons
 Loyalty Reward points giving Free Services
 Rewards for promotion of business - WoM
 Reminder function on bookings, discount coupons and gift
vouchers

5. Key functionalities
Consumers are able to book through Facebook 24/7/365
=
Consumers becomes `promo-agent` of the business and gets rewarded
with loyalty points and discounts.
=
AppPointment becomes a strong tool for Customer Acquisition,
Retention and Reward using Facebook data mining and friends network
=

6. Future features
We are constantly developing AppPointment and some of the
upcoming features are:
 Birthday Coupon - auto sending of Discount Coupon
 Payment Implementation – Gift Voucher and booking
 Booking reminders - SMS
 Tablet application (USER) – mobility in management
 Mobile application for Consumer – anytime anywhere
 Auto campaign generator – fill up low periods
 Calendar Chatting system – customer service

7. Competitor analysis
No direct competitor

8. Market segments
Any business that takes appointments and bookings over the phone and
where promotion and customer generation can happen through Social Media.
 Hair Salon  Dietician
 Nail Studio  Beautician
 Beauty Salon  Yoga / Pilates Studio
 Fitness Centre  Tanning Studio
 Personal Trainer  Babysitting
 Therapist  Home Cleaning
 Spa  Pet Walker
 Tattoo artist  Pet Groomer
 Driving School  Advisor

9. Roll-out Markets
Launching in markets where Beauty, Health & Leisure are strongly
embedded in the Consumer spending pattern. UK, European countries
around the Mediterranean, USA and South American
750.000
potential
customers
in target
territories

10. Country Manager
In order to achieve maximum benefit of our `First Mover advantage`
we shall apply a Country Manager & Partner program that will allow
for not only fast spread and penetration but also local support and
maximum customer service.
Country Manager Responsibilities:
 Manage all local activities incl. support function (chat on facebook)
 Establish partnerships with local industry players
 Contact local media to generate PR and drive awareness
 Meet the agreed Key Financial Projections
 Manage local blogs, social media etc..

11. Country Manager
AppPointment offers:
 Exclusive Country rights for AppPointment
 Comprehensive training in usage and sales techniques
 Marketing material, set-up and standards
 Weekly conference call with HQ
 Key Account Manager
 Back office and technology support
 Business networking assistance
Financial offer:
 Revenue Sharing on Subscription Fee (66% to CM)
 Sign-on fee of EUR 2.500,- (one off)

12. Go-To-Market strategy
In order to achieve maximum benefit of our `First Mover advantage` we
shall apply a Country Manager & Partner program that will allow for not
only fast spread and penetration but also local support and customer
service.
Expected customer conversion channels
1. (40%) Internet Ads (Facebook, Google Ads)
2. (30%) Re-Seller Program
3. (10%) Partnership Program
4. (10%) Referral Program
5. (10%) Strategic Alliances

13. Marketing
Detailed plans must be developed and applied in each market in close
cooperation with the Country Manager who holds valuable local
market knowledge. International branding shall be managed by
AppPointment directly in collaboration with media agency.
 Facebook Ads
 Google Ads
 Retargeted Ads
 Sales Force
 Social network and blogs posting
 Partnership network
 Industry associations

14. Revenue
 We offer a full version, full support, no credit card required
30 days FREE trial.
 At the end of the trial period the USER will enter into paid
subscription which is charge at EUR 40,- per month.(depends on
country)
 66% revenue share to the Country Manager

15. Key Financial Projections
AppPointment's Key-Account Manager and the Country Manager
must agree on Key Financial Projections for a rolling 18 month
period which must be revised every Quarter.
Q312 Q412 Q113 Q213 Q313 Q413
Users
End-Users /
Consumers
Revenue €
Marketing
spend

16. Founders
Claus Rosenberg Gotthard – Angel Investor – CEO
Serial Entrepreneur and self employed for the past 20 years and a
number of successful start-up experiences in the field of Trading, Facility
Service, Renewable Energy and Investments. Communicator, Mentor,
Motivator and Facilitator.
Charalambos Papadopoulos – Project Manager – COO
Charalambos studied Electrical and Computer engineering at Aristotle
University of Thessaloniki, completing his dissertation in Systems Project
Management. He worked on R&D Robotics Projects, winning 1st place,
European Division, at RoboCup-RoboRescue in Austria in 2009, and
representing Greece for the first time in the 2008 competition.

17. Co-Founders
Dimitrios Konstantinos Mario Stavri
Karagiannis Gounitsiotis Sales
Software Engineer Software Engineer
Sokratis Monica
Pimenidis Ceballos
Web developer Designer

18. Looking for
 Partner with in-depth knowledge of local micro-SMB market
 Understanding and experience with Digital Media and Online
marketing
 Experience with Facebook and development of Facebook
Business Pages and / or design of web sites and apps
 Ability and willingness to employ small team of dedicated people
to drive growth and fast spread in the market.

19. If you are interested in hearing more or becoming a Country
Manager please contact Claus by email
AppPointment is available in English – Spanish – Greek
More languages is being added continuously in autumn of 2012
You will find AppPointment here